Hey, everybody.
Surprise.
I'm here to announce Un-Carrier 12.
I couldn't wait any longer.
This is just too big.
No long buildup, no suspense, no leaks.
Today, we're smashing another major pain point for wireless consumers.
This is huge.
This is historic.
And this will change the industry forever.
You know at T-Mobile, we go all in.
And we're going all in on unlimited.
I declare that the era of the data plan is over.
We are completely destroying the whole concept of a data plan.
It's gone.
We have one single offer that banishes data buckets forever.
What are these things anyway?
T-Mobile is going all unlimited.
Why?
Because we can.
We have the only network in wireless that makes this possible.
Let me be clear.
Verizon and AT&T couldn't do this even if they wanted to.
In fact, I challenge them to try.
Data plans are the biggest pain point in all of wireless today.
People hate limits on their data.
Don't you?
No one knows how much data to buy for yourself.
Forget about your whole family.
82% of people have no idea how much data just one movie uses.
Do you?
So you have to guess which plan to buy.
This ought to come in handy.
And then you use too much, and you get slammed with carrier overages.
Or you don't use enough data and feel like you got ripped off.
People spend about $30 billion overbuying data.
So then you worry about it.
And some of you even have to share it.
Or worse, you pay some fee so you don't get more fees.
It's insane.
You know Verizon's safe mode is basically mafia fees.
AT&T and Verizon like it this way.
They win either way.
And when the carriers win, customers lose.
And customers know it.
84% of people describe wireless data plans as complicated.
79% say carriers have all of these confusing data buckets
just to squeeze more money out of you.
And they're right.
You know yesterday, AT&T jacked up prices on all their data buckets again.
If you're not pissed off already, you should be.
It's total bullshit.
It's the single greatest pain point in wireless.
And we're ending it right now.
No more data plans, data buckets, data limits, data sharing, data fees.
It's all over.
Across the industry, people have asked for unlimited high speed data
almost a million times since we started this Un-Carrier movement.
And that's just in social media.
You want to know what customers are not asking for?
More data buckets-- small, medium, large, extra large, extra, extra large.
I heard Verizon has 11 plans.
Are you kidding me?
This industry should be unleashing data, not standing in the way.
So that's exactly what we're doing.
It's called T-Mobile One.
And it's 100% unlimited-- unlimited talk, unlimited text,
and unlimited high-speed 4G LTE data for your smartphone, all
on America's fastest 4G LTE network.
Unlimited is how the internet was meant to be.
You should have the freedom to just use your phone however the heck
you want to use it.
And now you can with T-Mobile One.
It's your subscription to the mobile internet.
One offer, everything unlimited-- it doesn't get any better than that.
And it's a great deal too.
A family of four can be totally unlimited with T-Mobile One
for just $40 a line.
That's the best price in the industry by far.
Here's how the pricing breaks down.
The first line is just $70 a month, the second line is $50, and then only $20
a line up to eight lines, all with unlimited LTE data with AutoPay
and just $5 more a line without AutoPay.
It's simple.
Did you know that with Verizon, you can't even get an unlimited plan?
If you want their biggest data plan, a family of four would pay $530
every single month.
Forget about college, kids.
That's $4,440 more a year than you would spend for T-Mobile One
for a plan filled with limits and restrictions.
And T-Mobile One is not just unlimited for your smartphone.
You can add tablets for $20 per device--
every single one with unlimited LTE data.
Yeah, that's right.
I just announced the industry's best unlimited LTE for tablets.
T-Mobile One also includes all of our Un-Carrier benefits--
Simple Global and Mobile Without Borders.
Contract freedom-- we cover your cost to switch to T-Mobile.
Wi-Fi unleashed-- stock up.
And T-Mobile Tuesdays-- so you can get bank for being a customer every week.
T-Mobile One comes with unlimited standard definition video,
so you can watch all you want from every video site out there.
And if you want higher definition video on your phone or tablet,
that's available too--
just $25 a month per line with an HD add-on.
Like I said, Verizon and AT&T could never do this because their outdated
and overcrowded networks flat out cannot handle it.
The duopoly has been touting their network coverage for years.
And sure, you can make a phone call from a lot of places.
But the truth is coverage for calls is pretty much the same for everybody now.
Did you know T-Mobile's LTE coverage has doubled in the last two years
and now covers 99.7% of Verizon customers?
And not only is our coverage the same, our network speeds
are actually faster--
in fact the fastest LTE in the country.
Just ask Ookla, Open Signal, or even the FCC.
So if the carriers' networks are so great,
why don't they offer unlimited data?
I'll tell you why.
It's because their networks are all old.
They built them with last generation technology
for how people used phones back then--
just for phone calls.
Once smartphones took off and data usage exploded, the carriers choked hard.
That first iPhone brought AT&T's network to its knees.
And the carriers' congested networks have
been struggling to keep up ever since.
That's why they limit you and your smartphone
and charge huge fees to get you to use less data.
Their networks just can't handle it.
Only the Un-Carrier was built for how people use their devices today.
Only T-Mobile's network was built for unlimited for all of our customers.
No wonder T-Mobile customers already use three times more
music, two times more video, and 50% more data than the average wireless
consumer.
And now, thanks to T-Mobile One, everyone
gets unlimited data at a price lower than the carriers' limited plans.
Unlimited for all, one plan, one low price, one screaming fast network,
and we're deleting data bucket from your vocabulary forever.
The carriers limit you.
The Un-Carrier unleashes you.
It all launches nationwide on September 6 for postpaid.
And prepaid will follow a little later.
Who knows?
Maybe there will be some cool, new phones in September.
Trust me, you're going to want to be unlimited.
We're just a couple of weeks away.
So sign up at T-Mobile.com to get a reminder for launch.
And make sure you're following me on Twitter, Facebook, and Instagram
because we're going to be celebrating that the Un-Carrier is now
unlimited with some great giveaways.
Get ready to live unlimited with the Un-Carrier.
I told you we won't stop, and I meant it.