- [Patel] The foundation to SEO is keywords.
If you have a lot of valuable keywords within your website
within your content, you can get more traffic.
If you don't have the right keywords on your website
you won't get traffic, no matter how much SEO you do.
So the real question that comes to mind is
how do you easily find keywords?
Hi everyone I'm Neil Patel
and today I'm going to break down
an easy way to find more key words.
(upbeat music)
Now before we get started
make sure you subscribe to this channel,
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The first thing I want you to do
if you really want to find more keywords
is to download that Ubersuggest Chrome Extension.
So go to the Chrome Extension Store, download Ubersuggest,
and once you do, you'll see a little U right here
like you're seeing on my screen.
If you don't click the little extension icon
and just pin that Ubersuggest extension.
Now the first easy way to find more keywords
is to just do Google searches.
Whenever you do a Google search like this,
I did one for VoIP,
you'll see the number of monthly searches.
And when you click view all you'll see trends.
How many of those searches are from mobile devices
versus desktop, typically desktop traffic converts better.
The cost per click, the pay difficulty, the SEO difficulty.
The lower the score typically
the lower than 50, the easier it is to rank for,
and the higher the cost per click
the more valuable this keyword is.
And you can also see the searchers age range,
the older they are usually the more valuable the keyword is.
And you can also see how many people actually click
on the results from SEO, to pay, to no clicks at all.
Now, as you scroll down, you'll see data
on a lot of the websites that rank at the top.
Now, what I want you to do is
I want you to first go to the sidebar,
where you see a laundry list of keywords.
And you'll see suggestions,
questions, prepositions, comparisons.
First, I want you to look at the related keywords
in the right side bar.
This will give you more keyword ideas
and it's broken down by SEO difficulty.
Look for the keywords that are less than 50,
and then look for keywords that have a high CPC.
Anything more than a few bucks usually is good.
And then of course the higher the volume,
the better as well.
And you can continue to do this for many different keywords,
like I can type in voice over IP or VoIP service.
And as I type this into Google, Ubersuggest will load,
it'll again show me the monthly searches CPC at $55,
that's quite a bit.
And again it'll provide me with more keyword recommendations
like the best VoiP service right?
$40 plus a cost per click, 38 SEO difficulty,
not a bad keyword.
And depending on the country you're in,
you can adjust it right here by just clicking on the flag
and it'll adjust based on whatever region you are in.
Now, the next thing I want you to do
is to go and look at a lot of the random sites that rank.
So I'm going to go to Nextiva,
I know they're on a paid ad
but you can do this for a paid ad or organic,
and you know, I'm going to go to their homepage.
You can technically be on any page,
click on the Ubersuggest U icon,
it'll load.
It'll give me ideas of
how many organic keywords they have,
love my honey extension that helps me save money
while I'm shopping.
But, you know, it shows me how many organic keywords I have,
organic monthly, search traffic, backlinks, domain score,
and you can see their traffic over time.
How many keywords they rank for in different positions.
You can even see their top pages by country,
and then you can drill down to view the estimated visits.
This ends up taking you to the Ubersuggest app.
And as you can see, it's telling me some of the keywords
that they're ranking for, for that page,
that's one of their top pages.
And I can see it for a lot of different pages,
how to call Mexico from the U.S,
and it'll show me more keywords as well.
So that also gives me ideas,
on top of that when I go to the Nextiva website
within the Ubersuggest Chrome Extension,
you can click on top keywords
and this is the easier and simpler way.
And as you just scroll through it,
you can see more and more keywords
and using the same metrics right,
low SEO difficulty, high volume,
an estimated visits actually
how many visits they're roughly getting to their website
from that keyword,
but high volume and low SEO difficulty,
those keywords will give you an idea on
is this worth going after or not?
So that's where I'd start.
If you do this for your website,
you'll find tons and tons of keywords.
When you go to competition websites
type keywords, it'll give you more keyword ideas.
And then on top of that,
then what you'll want to do
is then go and create content based on the top pages
that are working for the competition
which I showed you here, which is what's working for Nextiva
and then go from there
and then implement that within your website.
Try to create better versions of their pages,
although they're doing a pretty good job.
And then from there over time,
you'll get more and more traffic to your website.
And then if you want to go an extra step
and reach out to the people that link out to Nextiva
or any of the people that you're looking up,
you can then end up clicking the backlinks button,
the view all, and it'll show you all the people
who are linking to them as well.
If you enjoyed this video make sure you like it,
subscribe to it, share it.
If you have any questions, leave a comment
and I'll do my best to answer any questions that you have.
Thank you for watching.