Americans love their pizza. The pizza is the most versatile fast food option on the market
today. There are more ways to make a pizza than there are things to stuff in a burrito
at Chipotle. There's a battle going on for the hungry American dollar, and there's no
more fierce of a fighter than Domino's. So let’s look at 10 reasons why Domino’s
is winning the pizza wars.
30 minutes or less
Some are going to argue that this wasn't a part of the original plan to get Domino's
back on track to win the pizza wars. There may be some truth to that, but it's still
worth noting. Why? Anyone who can deliver freshly cooked food to your door in 30 minutes
or less is a genius. Flat out, a company that can do anything like this is insanely dedicated
to speed. The fact they were able to pull something like this off is out of this world.
You can't even cook supper in 30 minutes or less. It takes water a long time to boil.
Instant noodles aren't so instant if you think about it. Domino's no longer has its 30-minute
pizza policy anymore, but that doesn't mean you're going to be waiting for hours to receive
your pie. No, it's still delivered to you faster than you can cook something. There
were legal reasons behind them dropping the 30 minutes or it's free pledge. Some think
the reason behind dropping it was lawsuits. It seems that some people get bent out of
shape at the idea of others driving recklessly to deliver pizza. Those people have never
been in dire need of a pizza right before the big game.
The CEO Was Serious About His Job
Patrick Doyle wasn't the typical CEO by any stretch of the imagination. He was on a personal
mission to turn Domino's around. He changed everything about Domino's. Few CEOs are willing
to take the kind of risks he did. No one knew for sure if doing something so drastic as
changing every aspect of the business was going to work. If it didn't work, that meant
he would be the one responsible for the failure. That's a lot of weight for any one person
to carry on their shoulders. He had to be worried about the workers, restaurant owners,
and shareholders. Many people collectively held their breaths while he changed the brand
as everyone knew it. Patrick Doyle's vision was spot on. He turned the company around
and made it what it is today. Domino's wouldn't be in a dominating position if it weren't
for him. CEOs in the restaurant world rarely get the credit that they deserve. He deserves
all the credit for this, and it's sad to know his reign of CEO has come to an end. Hopefully,
the future heads of this great company will remember the courage he had and pay him respect
by continuing on with the brand as it is now.
Domino's DXP is a real thing
Do you remember when they were running those television ads with the funky pizza delivery
vehicles? Those were and still are real things. They're called Domino's DXP, and it's a very
cool concept. Well, they aren't actually cool as in cold to the touch. Quite the opposite.
They have heaters in them that keep your pie piping hot. Have you ever seen a Domino's
DXP vehicle in your area? If not, then you shouldn't hold your breath. There is a limited
amount of these heaters on wheels. It's said there are over a hundred of them scattered
all over the country. No word if there's more in the works to be released or what. It's
a fascinating concept, and anything that keeps the pizza fresh from the oven hot is a real
blessing. For the sake of taste buds all over the country and the world, let's hope that
the DXP becomes a standard-issue device for every Domino's around the globe.
Domino's advertising proved a turning point
We're going to talk briefly about Patrick Doyle once again. He not only turned the company
around, but he also became their public face. He did so by appearing in their commercials.
At times the commercials featuring Patrick Doyle were a bit zany. Television watchers
were bombarded with commercials, and you've got to do something to make your ads stick
out. Patrick Doyle wasn't afraid to put himself on the line or even make himself the butt
of a joke. No one could doubt his dedication to the company after some of the zingers he
pulled on himself. The advertisements were meant to be more than entertaining; they also
had a point to get across. Domino's was changing everything about their business, and they
wanted customers to come in and check it out. It was a leap of faith that ended up paying
off since people were open to the idea of a new Domino's product. It didn't hurt that
they were offering great deals on pizza and other items that customers can't get enough
of.
Domino's sauce was revamped too
It wasn't only their crust that got revamped during the big overhaul. Customers said their
pizza sauce tasted like ketchup, and that is one of the reasons why the chain was struggling.
No one wants to sit down with a second rate pizza dough and sauce. So, they decided to
change their sauce as well. After plenty of tedious work, they were able to come up with
something that was a culinary masterpiece. Right now, you might be thinking that sounds
a bit of an overkill describing the sauce in such a way. Anyone who is a true lover
of pizza would never think that way. The sauce makes or breaks a pizza, and that's a known
fact. A good pizza sauce can make an old leather worn out shoe edible. You have to
realize that many people order their pie with nothing on it. That's right, some bare-bones
eaters like pizza that's only crust, sauce, and cheese. Those are the purists who say
that anything else on pizza is scandalous. We won't go as far to say that putting pepperoni
on pizza is wrong, because something that tastes so right can't be wrong. Calm down
cheese pizza lovers; we get you. And this new sauce gets you, too.
It was time for a new crust
It's hard to mess up freshly baked bread. Somehow Domino's was able to do it before
the great turnaround. People said their crust tasted like cardboard. Have you ever eaten
cardboard? If so, then you know how tasteless it is. It's hard to imagine that in a world
where pizza is served up in a countless amount of places, that such a bland dough stood any
match. Think about all the places where you can buy pizza, and you'll be amazed. You can
even get a fresh-baked pizza where you get your gasoline. Let's not forget the frozen
pizzas at the grocery store. It's safe to say if your crust sucks, so does the rest
of your pizza. There were plenty of risks involved when they decided to change their
pizza dough. What would happen if people didn't like it? The brand was already suffering,
but that didn't mean it was dead. Such a monumental task needed to be carried out with the type
of finesse that only a rock star CEO would pull off. After testing and market research,
Domino's came up with a winning crust that the public loved. It wasn't easy, but the
dedication was there from the very beginning. The bedrock of their pizza had been changed,
but the changes were far from over.
Everyone loves a great deal
What's the best way to get people to try a new product? People can be leery about spending
top dollar on something they're unsure about. Domino's knew they had to offer their new
products at a lower price point to get people to try them. It worked. They began offering
two medium pizzas for $5.99 each. It wasn't long until customers could mix and match pizza
and other items for this price. It was a deal that people were way too eager to gobble up.
Who can pass up on delicious food so cheap it's almost free? Domino's knew what they
were doing, and it was an instant hit. Not only were people now trying their new product,
but the public was also falling in love with their pizza all over again. The price was
initially meant as a way of getting people to try their products, but the company chose
to continue the discount. Price-conscious consumers make up a staggeringly large part
of who Domino's are trying to reach. These are people who want to eat out but may not
have the money to feed an entire family with something like premium fast-food sandwiches.
A deal like this ensures that everyone in the family gets what they want. You can order
two pizzas or get a pizza and one of their other famous items. If you've got a hungry
family and you're on a budget, here's a great way to feed everyone and make them happy.
Domino's recognizes the fight is coming to them
For the longest time, pizza reigned supreme for those who wanted something to eat but
didn't want to go anywhere to pick something up. Today there are a vast number of restaurants
who have chosen to deliver. The new players in the game are GrubHub and Uber Eats. Neither
of these delivery services owns any restaurants, and this is where things get interesting.
Now pizza joints are competing with the likes of sit down restaurants and fast food establishments.
So many new options for delivery means that Domino's has to one-up their game. They need
to stay ahead of the pack somehow to not lose market share. Pizza now has to compete with
the likes of tacos, sushi, and steak. If there were any company that could pull off something
as challenging as this, it would be Domino's. It's not going to be easy, and they've already
acknowledged that they're in this for the long haul. Somehow they will find a way to
not only survive, but they will thrive when allowed to go against these heavy hitters.
A renewed vow to their loyal franchise owners
Did you know that franchisees own roughly 90% of Domino's restaurants? Those numbers
are staggering because it means that the company doesn't own the vast majority of stores. Those
franchises are vital because they are the lifeblood of the company. Why does this matter
to the hungry eater? It matters because if they aren't making money, then you aren't
buying from them. They aren't going to make a franchisee a single cent if their product
isn't worth paying money for. A close relationship between the corporate and franchisees are
a must if they want to pull off something as monumental as this. Franchisees are on
the front lines every day fighting to deliver pizzas that the customers enjoy eating. It's
Domino's job to see to it that those pizzas are worth paying for. They are the ones who
come up with the recipes, source the ingredients and create catchy advertising. Without the
franchisees to carry out their plan, Domino's can't function. The reason why the company
was able to have such a quick and fruitful turnaround was due to the store owners and
the people who work for them.
Domino’s is all about the technology
Where would we be without the internet? You wouldn't be able to watch your favorite BabbleTop
videos. It also means you would have to do a whole lot more to get pizza delivered to
your door. Domino's has been on the cutting edge of technology when it comes to making
sure you can order pizza in every way possible. You can order online, using a smartphone app,
or even through social media. You can order and pay for your pizza or other purchases
right over the internet. You don't even need to worry about cash when the delivery driver
comes to your door. You might want to have some money on hand to give them a tip though.
Your grandma's idea of giving them an apple as a tip isn't going to work. No one eats
fruit these days. Your delivery driver has access to some of the most delicious pizza,
sandwiches, and pastas known to humankind. That apple doesn't look so appealing anymore.
Don't be surprised if Domino's figures out a way to allow you to order pizza with your
mind someday soon.
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