hey what's up guys still recording from
a laptop today but i'm joined by
marielle here and in this video we want
to talk about
really just kind of a high-level
ecommerce concept and that is how do we
best get our products in front of people
how do we increase the odds of getting
our products in front of people now i
love putting a print on demand slant on
these videos and marielle also has you
know does print on demand but you have
your dog ice cream company
right so you'll kind of speak to what
you know you're doing with your dog ice
cream i'll speak to more print on demand
but this video is really inspired by a
call i had last night with somebody who
was just excited to get their ecommerce
business started they didn't even know
if it was going to be print on demand
drop shipping affiliate marketing but
ultimately if we're selling something
online like we all have a similar
problem in that how do we get our
product in front of people and that's
what this video is going to be focused
on so let's get started
all right and just a quick reminder i do
have links in the description to the
free weekly print on demand giveaway my
mini course that is completely free help
you get your print on demand business
started and i've got a great print on
demand facebook group so check those out
all right so again we are all trying to
make money online that is the very broad
scope of this video but we're gonna hone
in on one specific concept and my idea
for this video was really
how do people find what we're selling
because it is pretty common uh that like
you know we face the learning curve in
launching a product and then we feel
like we've accomplished something and
i've said before it's kind of like
playing world of warcraft for my
computer gamers out there you grind and
you grind and you grind and you take
your character from level one to level
60 let's just say 60 it used to be 60.
and when you got to level 60 you felt
like you accomplished something because
that was like the max level but then the
real game begun right how do you set
yourself apart from everybody else
that's level 60. so anyways when we
launch a product it's like we've done
the first half but now we have to do
everything else like how do people
find it you know what i mean why do they
care that we're selling it uh that's
what we're gonna focus on in this video
so in the context of print on demand if
we're selling a t-shirt let's say that
we may be selling on i don't know the
world's largest ecommerce marketplace
amazon are you on amazon marielle with
your dog ice cream
okay you're on you're on amazon now are
you on amazon prime by chance
crossing my fingers i am yeah it's
definitely with a consumable um an
asterisk mark next to that yeah it's a
it's a very like
what a lot more regulations right
currently yeah than it used to be
absolutely yeah they make it very strict
for anything that's like eaten to be on
amazon which they should um so you're
still going through the motions but like
it seems like you're really close to
getting your product being prime
eligible and you already have one
product in the or in the pet niche that
is so yeah with the prime check mark we
are also now
dramatically increasing our odds of
being found and having that high
conversion rate to the customers on the
world's largest ecommerce marketplace
like i said this video is very broad and
very high level concept but
if we're going to sell something online
like what does that really mean it means
having a web page that someone can go to
view our product view the details view
images
and if they want to buy it they have the
ability to process a financial
transaction online they feel comfortable
enough putting their financial
information there which is why hey you
know they like amazon right they know
the brand um so that's a great place to
start like these things actually matter
right if we're just going from the
beginning of our e-commerce business we
want to consider all these things then
when you have the prime eligibility you
know that you are you know there's a
filter on the sidebar there where you
can filter out non-prime offers because
people who pay for amazon prime want the
free shipping and the quick shipping etc
from there why not then
post your product if you can
to a marketplace like walmart now i
don't know of any print-on-demand
integrations that support walmart yet so
it's a lot easier to recommend walmart
when somebody can finally have an
integration and kind of open the
floodgates to us print on demand sellers
that being said you can still use kind
of like uh backwards ways of getting
onto walmart and kind of automating
fulfillment but it's not something that
i would say is like broadly accessible
but when i did a google search for the
largest ecommerce websites amazon came
up first walmart came up second ebay
came up third and i know everybody
sleeps on ebay you make fun of me i do
because i shop on ebay
i also sell on ebay though and i list my
uh print on demand bestsellers on ebay
so that's another great place
to carve out some internet real estate
again
where your product can be seen find some
details if they like it they click a
button and they can purchase it they're
putting money in your pocket and you're
just making it easier for people to find
you so whether people go to
amazon.com and do a keyword search
whether they go to walmart.com do a
keyword search they go direct to
ebay.com which i know nobody except me
probably does does a keyword search then
go directly to etsy.com okay according
to that article the fourth biggest
e-commerce marketplace do a keyword
search and you might show up all right
so you're increasing the odds of being
found and you're not saying oh they shop
on ebay well then i don't want their
business why would you say that it's so
easy to list your product on it's as
easy to list on ebay as it is on etsy
right yeah if especially if you're using
printful
so whoops skipped one so also if you're
gonna sell on all these platforms you
can run ads within those platforms okay
so that way you are
basically paying to show up at the top
of search results
on that platform right because you can
also run ads off that platform that's
why i wanted to make the distinction
but if you are already gonna create your
product listings on those platforms you
can also pay to increase your position
in search results because remember the
higher you are the closer you are to the
top of the page the more impressions you
get without getting seen an impression
means you were seen
then they can click you if they don't
see you they can't click click you right
if they don't click you they can't
purchase your product so again consider
running ads
also don't sleep on this okay when you
create product listings on websites like
amazon walmart ebay etsy not only are
you there for the people who direct
browse to those websites or they go to
the apps you know what i mean now
everybody's on their phones so they
launch the app they do a search on the
app
what about like the most uh the most
popular website in the world right the
biggest search engine in the world you
don't even need to navigate to
google.com you can just go to most web
browsers it's the default
search engine so you just open a new tab
in search
google will pick you up and give you
favorable placement in search results
if you are selling on amazon walmart
ebay etsy so not only are you getting
customers from there but you're getting
people that will go straight from google
to your product listing okay so you're
like as i like to say occupy internet
real estate you're occupying internet
real estate
with the same offer and this comes
counterintuitive to a lot of people they
think like ryan why would i sell on ebay
if i'm already on amazon and it's like
well think about it just kind of like
chill for five seconds ten seconds pause
the video just think think about it why
would you exclude people who don't go to
google right because if they don't go to
google and they don't go direct to you
know if they go directly to ebay and
you're not there you have no chance of
capturing that sale so you want to
capture all these sales
social media what are your thoughts
marielle how's social media working for
you
honestly for me i'm i'm moving along
with it i'm not a big social media
person to start off with so i'm going
through some learning curves but overall
i've been posting my products there and
any visibility is good visibility so
even if you're looking for more free
avenues and not paid platforms that
connect you to ebay and all this other
stuff you can do something as simple as
saying 10 funniest dad shirts and
creating a pinterest board 10 best
bachelorette shirts and creating a
pinterest board for that so visibility
is absolutely what you're actually
fighting for when you're making any kind
of product yeah and with social media
you're hoping to get free visibility
although it's hard it's extremely hard
briefly mention what you did to like
boost your social media presence uh with
your giveaway
i did a raffle saying that if you buy
the product take a picture of your pet
and the product and tag healthy hound
then you will get entered into a raffle
automatically because i wanted it to
look like other people were creating
hype around my brand and not me trying
to bring hype to my brand i wanted it to
look like organic hype yeah so you're
getting yourself like basically into
these people's networks with your
products displayed and tagged and now
all their friends see it yeah brilliant
so really smart i think and she was
doing it like when she was working the
farmers markets she did a bunch of them
this summer and might go back but
anyways that's like a really good idea
and it's it's bridging the gap which i
really like it's taking you know mouth
or mouth-to-mouth like face to face not
mouth not
i was like word of mouth face to face
whatever it is farmer's market and you
convert a customer there
and then you're bridging the gap to
making them hopefully a social media
follower and then helping them market to
their network to then bring in more more
organic yeah so it's i mean i love that
and then i was gonna say too with social
media guys
there is a program called zapier that
i'm a fan of using at least like in the
context like i'm limited in my knowledge
i for sure do not know everything like
definitely don't know everything but i
know that you can use zapier so that
every time uh your product renews on
etsy for instance that could mean
posting a new product making a sale or
just the you know renewal that comes
quarterly
you can automate zapier to push that
product to pinterest uh facebook
and what was the third there was one
more twitter those were the three i did
you can probably do more than that but
it's like at least that way it's
automated right and when we go back to
google really quickly like google does
scrape these social media websites now
do you think that the social media posts
rank as high as your listings directly
on amazon walmart ebay etsy no no of
course not the social media like
google's algorithm their engineers the
highest collective of human iq uh ever
assembled is what we were told about
google they know better than to weight
the social media posts that high but hey
something's better than nothing
especially when it can be automated so
again just consider this if you're at
square one just starting your business
you don't need to do this but understand
that down the road as you become more
and more established you can absolutely
set this up
and by the way this is why we have like
courses and stuff so that if you're like
okay ryan but how do i do it well either
you know teach yourself or learn from
somebody that like me that likes to
teach well even if you're in like the
drop shipping realm and stuff like that
what i'm learning as i go along with my
businesses is that there's like an
extensive amount of places that you can
be selling things like if you're drop
shipping groupon uncommon goods you know
whatever i waste my money on whatever
that website's called right this is why
i'm broke downstairs
so it's like the further i go along the
more of these doors are opening and i'm
like oh my god there's so much more work
to be done because again once again
visibility is the best thing that you
can do for your company yeah i mean
literally like this is my whole like i
came from the web developer background
and i had success in my past uh with seo
but like i just want to dominate google
right so like everything with my ryan
hogue brand whatever we want to call
this right like i just try not to say no
to anything like if it's an interview
here uh being featured in some blog post
there like i want i want to say yes
because google sees my name in different
places and now it's not just on my
ryanhook.com you know website or my
youtube channel it's it's just more of
these backlinks anytime that i can get a
backlink i'm like yes please link to my
blog link to my blog yeah it's good seo
yeah
so also guys just like this is the kind
of quick we can breeze through this but
it's worth just mentioning like
if you're going to go the route of
shopify or your own website
like i never want to talk people out of
doing stuff but just understand like to
do it right you have so much work to do
so much work to do so much more work
relative to if you were just going to
like sell a t-shirt on amazon through
merch by amazon you know what i mean
that's like the simplest way and also by
the way huge upside versus you know if
you want to start your own website it
has to look good has to function has to
be fast you need to in my opinion like
run ads when you run ads if you're not
going to convert them into a customer
you need to at least capture their email
so you can do email marketing to them so
you need to build an email list which
typically involves like you know some
auto responders to keep them engaged
stuff like that right so mailing list
absolutely everybody should you know if
you're serious about your business
regardless of what it is you need to
have a mailing list these days so you
can keep in contact with people
uh you can do browser push notifications
even though these can be pretty annoying
like i don't think many people opt into
them but it's just something it's
something again maintain touch points
with your customers guys
you can do sms marketing now this is
super annoying and i hate when i get
these random text messages um you know
after if you guys missed my video
yesterday too you know how i feel about
that where somebody just like jacked my
phone number um
anyways yeah when i'm giving out my
phone number i give out a google voice
number because it's free and i don't
monitor it so if they want to spam that
one go for it
but it's something worth considering you
can market to people via um text
messages too that's just worth
considering it's just getting your
product in front of people reminding
them that you exist
any way you can
maintain as many touch points as you can
but i'll obviously allow them to opt in
and opt out
uh so yeah and then word of mouth uh as
marielle was doing at the farmer's
market right yep just making sure to get
my word out there yeah and for what it's
worth too like even marketing at a
farmers market like you had a great
display
and what did your big bold like easy to
read sign say the same principles we
apply to t-shirts like what did your
sign say
dog ice cream simple as that no need for
branding nothing that's what drew
everyone in anyway it said dog ice cream
and like even the people who weren't
customers were like oh that's so cool
and like the guy who ran the farmers
market like walked over and was like yo
this is brilliant like your display is
brilliant because it's working
and it's like how simple is it oh yeah
what do you sell i sell this what do you
put on the big sign in big bold letters
that
easy and then she had upsells too but
then you had upsells that were
complementary
right
so it's i mean guys like sometimes you
know in life we just got to keep things
simple the simple stuff can work
all right guys thank you for watching
this video quick reminder i do have the
full print on demand course in the
description the social media automation
is one of the 100 plus lectures in the
course just wanted to plug that really
quickly there's obviously a lot that
you'll learn there but thank you for
watching please like please subscribe
and have a good day i'll see you
tomorrow hopefully we'll have internet
back and i can get back on my desktop
computer tomorrow