Watch this dramatic video that I posted on Twitter and then we'll talk about it. I don't know anything about user interface design
So maybe I'm completely off base here
But the new iPhone 10 just seems idiotic
Instead of pressing the bottom of the screen like a home button like we've done for the last 10 years and like you still do
on their other new phones
You have to swipe up swiping up on these phones and on every other phone get you to Control Center
But on here it takes you to the home screen to go to control center. You've got to swipe down from the top right.
WHAT?! On this phone swiping down from the top right takes you to the Notification Center,
Which you can only do from the top left. It just seems silly. For the last 10 years
they've told us this is a home button. This area is a home button with the iPhone 7. Look at this
This is a button right so it's not physically moving
It's pressure-sensitive, but it still simulates a home button
Press they have this wonderful 3d touch engine that they've had for the last several years. That's better than everything on the market
Why not use this your pressure-sensitive screen to simulate a home button?
Press just push that hard and it takes you back to the home button
You can still swipe up for Control Center. You can still swipe down for notifications. You very apparent ease in your whole life
IT DOESN'T MAKE ANY SENSE......
Based on the number of likes and retweets that this thing got I'm not the only person thinking this now
Let me clarify for those of you that are still a tad confused
I'm not suggesting that Apple should have gone with a virtual home button like a few sites have rumored for iPhone 10
That's ugly and it's a waste of space
No, do you see that little nub that Apple put at the bottom of the iPhone 10 screen?
I propose that when you 3d touch that area it simulates a home button press.
Basically the galaxy s 8 implements this perfectly. I can still tap content at the very bottom of the screen
But as soon as I hard press, I get home
You don't lose any screen real estate and you don't mess with the tried-and-true formula of the home button
Honestly when Apple moved to iPhone 7 and moved away from a physical clicking button
I thought this is where they were going
Trying to retrain people that have made a habit out of the home button for the last 10 years
seems silly especially when it's just for the sake of change a
A tiny 3d touch home button area could have allowed everything to stay the same.
One press and you'll go to the springboard, two presses and you'll get to the multitask app switcher, and a long press takes you to Siri now
I'll explain why I think Apple's method is dumb for several reasons in just a second
But most people who tweet it at me to disagree said generally the Apple didn't try this nearly
Focus groups. That was me and I'm sure you didn't say like I'm sure you're lovely people. I apologize
Of course Apple does there are a multi-billion dollar company?
there are entire departments filled with dozens of people at Apple whose entire career is to study the
apex between profit maximization and user experience
I mean, I'm just some college-age numbskull with a YouTube channel
but
Don't think for a second that Apple is infallible or that they don't make mistakes or that they don't do stupid stuff for the sake
Of marketing. Do you remember the third-generation?
IPod shuffle. Yeah, the one with no buttons in an attempt to make this sexy tiny little music player
They removed all of the buttons and put them on to the included headphones if you wanted to use your own headphones
Would you probably did because those ones sucked you'd have to buy your own?
Dongle to add buttons to your iPod without a dongle the iPod didn't even work
it completely ruined the user experience and it was all because Apple wanted a
sexy little product that looked amazing
that was tiny in their advertisements and guess what people hated it and they reverted to the bigger iPod shuffle with buttons on it for
The next generation they make mistakes. Now. I'm not saying that iPhone 10 is the next third-generation iPod shuffle
It's going to be a success and I'm very excited to own one. However, this same principle of marketing
Usability applies when the iPhone 6s came out there were only two advertisements that specifically highlighted 3d touch
Despite it being the single biggest new feature of the iPhone
They stopped advertising 3d touch and shifted ads to hands-free Siri, which wasn't even exclusive to the iPhone 6s
Why did they do this?
Well because it was hard to show people on TV the difference between a firm press and a tap
You have to try this 3d touch engine to realize how cool it is
It's way easier to show swipes on TV than it is to show a pressure-sensitive screen and that's evidence in the iPhone 10
swiping around the new iPhone 10 UI and the commercials looks fun and cool and new and efficient and different and it makes you feel
Like you need it, even though it provides a worse user experience
Now you may be thinking okay, you're being dramatic swiping up on the phone to go home. It's not hard
in fact
It might even be faster than a home button press and you know what you're probably right the home gesture isn't really the problem it
Actually reminds me a lot of the late palms webOS
Which basically invents many modern creature comforts that we enjoy on both iOS and Android
Now the problem is not really with the home button
It's the multitasking and control center, which is messed up because of the home button in the Verge's hands-on coverage of iPhone 10
Nilay Patel fuddled around with the multitasking on his hands on video
The app switcher requires you to swipe up and then hold it to enter the app switcher mode
Which seems a lot slower than just a double home button, press the most annoying problem
However is control center
Which I don't know about you but I use all the time with this new big screen and the tall body
You can't reach it with one hand
Even marques Brownlee's enormous hand looks like it would struggle reaching the top of the status bar without
Shimmying his grip up the phone or without needing to use a second hand
now Android manufacturers have learned this and most of them allow you to pull down the
Notification shade when you're on the home screen without needing to reach to the very very tippy top of the device
Lastly a few niggles Siri on iPhone 10 requires you to hold the lockscreen button
Which again requires you to change your grip from its natural position more importantly though?
We also lose parity across iOS devices
Accessing control center is now different on the iPad than it is from the iPhone 7
Which is the same as the new iPhone 8 but is different from the new - 10 it's becoming fragmented
So I said on Twitter
Sure Apple if you want to use this new gesture based system fine, but change it on every iOS 11 device
So at least they're the same - which many of you responded well
Why would they go to a gesture based system when the other devices have a better home button, and that's exactly my point
Apple is it wrong? And I'm not right?
It's just an opinion and I would love to hear yours and my spot-on am I way off base?
Let's talk about it Sibley in the comments section down below if you liked this video
be sure to give it a like if you think I'm a big bumbling idiot that other button seems to work okay too
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