- Facebook marketing can seem hopeless sometimes.
It's especially true with Facebook
because their algorithm restricts organic reach.
So anytime you post, there's a really high probability
that your friends, your fans, your followers
barely see anything that you're posting.
But there must be a way to fix this, right?
Well, there is.
Hey, everyone.
I'm Neil Patel and today I'm going to share
my seven top secret strategies
to getting more Facebook likes.
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The first tip I have for you,
and this one may seem obvious,
but most people don't do this,
it's posting quality information over quantity.
It used to be on Facebook where if you keep posting
more and more information, eventually your followers,
your fans they'll like your content.
Now Facebook has adjusted their algorithm
in which if you post content and your fans barely engage,
the next time you post content,
they'll show it to a lot less people.
In other words, you need to post more quality information
to bring up the number of fans that continually engage
with your content so that way when you keep posting,
more people are going to see your content.
Now, here's a few tricks.
You already know if you're going to post quality over quantity
just make sure it's amazing information.
But when you go live on Facebook,
they tend to show those videos more often
than when you post a link to a website.
So if you need a boost to overall engagement
because you've posted a lot,
you already have very little engagement,
start doing live videos.
It'll start bringing your page back to life.
That way when you share content from your website
and you're driving them off Facebook,
you'll still get a lot of engagement.
Another type of content that you could post
that does really well is memes.
Anything that can create engagement,
and when I mean engagement, I'm not talking about likes,
I'm not talking about shares, I'm talking about comments.
When you get more comments and engagement,
your content is much more likely to go viral.
When you go viral, you reach more people.
When you do that with one of those memes,
the next time again when you post a article
that goes back to your website,
Facebook will show it to more people
which will help you get more likes and more shares as well.
The second thing that you need to do
is keep looking at your Facebook Insights.
I don't know why people don't do this
but Facebook provides you analytics.
It shows you the type of people that liked your content,
the time of the day you should be posting, the demographics.
It shows you every little thing.
It's been so helpful to me that now when I post on Facebook,
to get the most engagement, I pick certain regions,
certain languages to post my content in
versus showcasing it to everyone.
because then when I segment out my audience
into these different buckets
that Facebook Insights shares with me,
I'm now able to share the content and ensure
that whoever I share it with, they're much more likely
to engage, like, comment, and share.
That way, I'm not burning my whole page.
What I mean by this is if you have a segment
that's not viewing your content,
they're not engaging with it,
they're not liking, they're not sharing it,
and you keep posting your content to everyone,
well, what Facebook's going to do is be like,
whoa, whoa, a portion of the people don't like
the content that you're posting.
So they're just not going to show the content to them
in the future, it's going to affect the reach to everyone
including the people who do like your content
on a regular basis.
And one thing that you can do
to really get the engagement up
once you pick your segments is to go after top fans.
Facebook will put a badge to show you who your top fans are
so you can do things to encourage people to become a top fan
such as giving them a ebook or a course or something
that you wouldn't to other people
unless they're a top fan.
That'll encourage more people to engage
especially in the segments of your audience
that aren't really that active.
The third thing you want to do, engage with other brands
and influencers within your niche.
Listen to these influencers.
Look at their pages.
See what people are liking there.
See what their audience eats up.
See what their audience hates.
That should give you some ideas.
You also want to chime in on their page
because that'll also help get people back to your page
which should get you more likes and shares as well.
You also want to engage with the influencers on these pages
because it creates a higher chance
that they'll come to your page and engage as well.
And in Facebook's algorithm for what we've seen
is when popular people engage, like, comment,
it actually creates a whole network effect
where way more people see it
versus someone who has very few followers or fans.
Now, when you're networking with these influencers,
you'll find that a lot of them may ignore you,
they may not want to network with you,
they may not want to post on your page no matter what you do.
So consider inviting them for a interview
and post that interview on your page in live time, right?
So when you do a livestream of a interview of you
with another influencer, they're much more likely
to share it on their page which helps as well.
And that's the easiest trick
when you don't have a big following
and you can't get these influencers
to build a partnership with you
and help and participate on your page as well.
The next tip I have for you is optimize for timing.
Timing is everything.
You can't just post randomly.
There are certain times where you're going to get
more engagement than other times.
For example, I've noticed when I start posting
around six, seven a.m. Pacific Center time,
I get way more engagement than when I post
in the afternoon.
This isn't just me coming up with this.
This is all the data I've gathered
through my Facebook Insights.
You need to also test different times,
not just optimize for when people are online,
but also when there's the least amount of content
that's being published in your space.
So for example with me,
I typically post at least one video on a Saturday.
Why, you're probably asking?
Because during that Saturday, I found that my competitors
barely post any content.
Even though there's not as many people online
at Facebook at that time, for my audience,
what I found is, because there's not a lot of content
for my audience, they're more likely to show my content
to a lot of people.
Some of the best shared and liked videos
that I produce tend to be on Saturdays.
The next tip I have for you is engage with your audience
with tools like MobileMonkey.
According to TechCrunch, 1.3 billion people
use Messenger each month.
Now, according to App Annie,
the number one most popular downloaded app
of all time is Facebook.
Can you guess what the second most popular app is?
Facebook Messenger.
My stats, 88% open rates and 56% click-through rates
using Facebook Messenger through MobileMonkey.
Now, here's what I do that's interesting.
Most people use Messenger to go and blast out
and get people back to their site.
I do that as well.
But here's the kicker and this has done so well for me,
I'll use Facebook Messenger to push people to my fan page
and get them to like a post or a story
that I just pushed out.
What I've found is that creates so much more engagement.
It reignites all my fans and that content
starts going more viral to my fan base,
all the existing people who's already liked my page
and already shown interest in the past.
A simple hack.
You take the content that you just posted on your fan page
and you send it out on Messenger.
So I'll do that with my Saturday morning videos
and it just reignites it and it says to Facebook,
hey, Neil's fans really like this content.
We should consider sending this out
to everyone who liked Neil's page
even though they may have not engaged
in the last 30, 60, or 90 days.
The sixth tip I have for you,
be consistent and focus on providing value to your users.
Don't just post what you like.
Post what your audience likes.
This goes back to the idea of testing.
There's nothing wrong with posting something that fails.
Sometimes you'll fail and that's okay
because that's a test.
You'll learn that hey, I shouldn't post this kind of content
in the future.
Just make sure you don't fail twice.
So if you post something and people don't like it,
don't keep posting the same thing over and over again.
I've learned how to get the most engagement
not because hey someone's told me how to do it
or I'm smarter than anyone else, because I'm not.
It's because I continually test and tweak
and use the data that shows me what I should be doing
and what I shouldn't be doing if I want the most likes.
And last but not least, the last tip I have for you
is encourage engagement.
Now, what a lot of people do and I used to do this
was just to ask for a comment.
But that doesn't work as well because Facebook knows
that if you ask for a comment, you're trying to manipulate
their algorithm, but more so you need to ask questions.
When you ask someone, "Hey leave a comment,"
Facebook knows what you're doing
and they don't want people to just leave yes or nos.
They want people to leave detailed comments.
So I'll ask questions like hey, how has your Facebook reach
on your fan page been over the last 12 months?
Have you seen growth or have you seen a decline?
That's the example of a question.
Now, I'm tailoring that into my video,
it's relevant, that'll create more comments,
and then when I get those comments, I engage back
and I respond to each and every single one of them.
When you do that, it'll encourage people to come back again
and then leave another comment.
The more comments you get, the more likely more people
are going to see it, the more likes and shares
that you're going to receive.
And that's what I do.
When someone leaves a comment, I encourage one
by leaving one as well.
And it's a simple trick that I did with my blog
back in the day that I still do.
I do it on my YouTube page,
I do it on my Facebook page.
I do it on Instagram, I do it everywhere.
If people care to leave a comment,
you should care to engage back
and that's what really makes you go viral.
If you need help with your social media marketing,
check out my ad agency, Neil Patel Digital.
Thank you for watching.
Make sure you share this video, like it,
tell other people about it.
Leave a comment if you have any other questions
and I'll help you answer them.