What is a nurture sequence? Whenever I'm creating an email sequence, I know that the fruit is in the
follow-up and that's what can lead to 6, 7 or 8 figures of sales so let's talk about it.
Let's first talk about the concept of lead nurturing and what makes it different from
lead generation or lead conversion. Stick with me here, we're going to talk about this more in just a
moment. I'm also going to dive into the key purpose of a nurturing sequence and what you should
accomplish with it and by the way, there are 4 things you should incorporate into all of your
nurturing content and I've made it into a nice simple acronym for you. More on that near the end
of the video. There are 3 things that you need in your business no matter what niche or business
you're in. Lead generation, lead nurture and lead conversion. Lead generation is capturing and
grabbing the attention of those leads. Typically, you want to capture their email addresses so that
that generation can be moved into the next step which is lead nurturing. So, once you've generated
that lead, meaning that they're now in your ecosystem, they're discovering your content and who
you are, you're warming them up, the real warming up process starts in the lead nurturing. So, this is
where you start building rapport, warming up those leads, getting them familiar with who you are and
your frameworks, your messaging, your movement so that they're warming up to the place where
they're almost ready to buy. Then the next step after lead nurturing is lead conversion. This is
the point at which the lead invests financially in your services after they've invested emotionally.
People need to have an emotional investment before a financial investment. Think about any purchase
you've ever made, especially a high price purchase. You typically want to do your research, you want to
get to know all the options, you want to do some searching and getting to know, like and trust
before you're willing to trust that opening your wallet or your bank account is going to lead to
a successful result. Let's compare these 3 different actions that you take with leads.
If all you did was generate the lead, you pretty much just have a pool of people but no next step
for them to go on and we want to date our audience. Think about like any kind of relationship you've
been in. You meet the person, you build rapport with them, you build that relationship and then maybe
you spend more time together. The lead generation is like the handshake. It's getting to know them
but then the next step is nurturing to build that relationship into something that has connection,
is meaningful. In the lead nurturing phase, this is where you really want to consider how you're
communicating with your audience. This is like the dating phase, you're recording them, you're getting
to know them, you're building that relationship, you're showing off your charismatic personality
and trying to make a lasting impression on them. One of the examples I love to use for this is one
of my favorite movies, 50 First Dates. If you've seen this movie, you know the characters played
by Adam Sandler and Drew Barrymore. Henry wants to date Lucy but what he doesn't realize is that
Lucy has short-term memory loss. So, their first date, they're at this breakfast place, they make
a little waffle house together and they totally hit it off. The next day he sees her there again,
he approaches her, tries to make a waffle house with her again and she is offended because she
doesn't remember him because of her condition. This is an example to show you that it's not that your
audience has short-term memory loss but we do have short attention spans and there's so many other
competitors and so much over saturation of content that you need to keep showing up for your audience,
nurturing that relationship and making an impact on them. So, how can you date your audience? How
can you make sure that you're showing up for them, you're not just ghosting them and lead conversion
is where this point of the relationship is at a place where you have such a relationship with each
other that you know that the next obvious step is for them to then convert or opt-in or sign
up or pay for something that you can offer them. In sales, we typically want to get to this point of an
intimate relationship so that we know that they're going to say yes before we even ask the question
or offer the pitch. I want to hear from you what is your business doing best at right now out of
these 3 options: lead generation, nurturing or conversion. Let me know in the comments below.
This is actually an exercise that we do as a team that every single month when we're planning our
next month's strategy, we actually rate it out of a 5. Our lead generation is it 5 out of 5, we
nurture 3 out of 5 and you also wanna give yourself permission to know that as your business
is growing, it's going to fluctuate. You're never we're likely not going to be never at a 5 out
of 5 because as your business is growing, you're going to have to evolve to make sure that you're
constantly able to fulfill for those leads that you're generating, nurturing and converting. Let's
talk about the key purpose of a nurturing sequence. A nurturing sequence should build familiarity,
bring the audience closer and warm them up towards a sale and this might bridge the gap
between introducing yourself and then introducing the thing that you want to sell and then selling
them that thing. You want to make sure that your personality shines through. So for example,
if a lead signs up for your email list, they shouldn't be getting your sales emails right away.
There should ideally be a sequence in between that gets them accustomed to your personality and your
movement so that they know who you are, what you offer and how you can actually help them solve any
problem or get to their desired results in their life or their health or wealth or relationships.
In your nurturing sequence, you also want to give them a reason to keep coming back for more.
In my emails or my social media posts, anywhere that I'm nurturing my audience, I want to make
sure that I'm engaging with them, that I'm giving them a reason to communicate back to me because
social media is social. If I wanted to be one way, I'd get a billboard or a newspaper ad
but this is the opportunity to actually build relationships with your audience.
The other thing I like to do especially in emails is leave kind of a cliffhanger
that there's this big point of drama and then I say I'll tell you more about it in tomorrow's
email which keeps them wanting to open those emails, engaging and being nurtured towards the
outcomes. Now before we get into the 4 things you need to include in any nurturing sequence, have
you subscribed to this channel yet? If you want to bring your business closer to infinite cashflow
with evergreen content and incredible offers, go ahead, hit that red subscribe button to be notified
every time I upload. In all of my experience in building a multi-million dollar business,
I've studied that there has to be a story selling framework in all of your content especially
in your nurturing content. So, I created a very simple acronym, a proprietary framework to help
you implement this. It's called the ELSA framework. You might think of ELSA like the snow queen from
frozen, yes, but for these purposes, do not let it go. ELSA is an acronym that stands for epiphany,
lesson, story, application. So, before you create any piece of content, whether it's for social media, a
stage presentation, a webinar or an email, we want to first decide what's the epiphany? What's that
big breakthrough, that big aha moment that we want our audience to have by the end of this piece of
content? If we know that, we can reverse engineer the outcome to make sure that every step of this
story is leading towards that epiphany helping them overcome their objections, giving them that
belief in themselves which can then lead them into potentially purchasing what you have to offer.
The "L" in ELSA stands for lesson. This is typically your framework, your proprietary messaging that's
going to teach them something and offer value. But we don't want to be the boring snoozefest Charlie
Brown teacher at the front of the classroom like... The best educators, the best marketers, the best
entrepreneurs spend more time in the story which is the "S" in ELSA. The story is what humanizes you
and helps you relate to your audience and build that know, like, trust factor. In telling them the
lesson or the framework that you're teaching, how can you give a personal story that they can
relate to? Think about one of your favorite movies and ask yourself why are you on the edge of your
seat no matter what this character or what this protagonist in the movie is going through?
You feel so connected to this character because you've watched them as they hit rock bottom, as
they fought the villain and you cheer louder when they win, when they land the dream job or get the
girl or win the race because you experienced the whole thing with them. And you got those morals of
the story without someone being like lecturing at you telling you you should know this, this and this.
You got to experience that emotion which became so memorable. If you can do that for your audience,
you will have a customer for life. Now, the "A" in ELSA is for application. This could be the call
to action. This is what to do next, that's that actionable next step for your audience to take.
It could be leading them to another video to watch, it could be leading them to sign up or
buy something. This is how they now take what you've given them and how they can implement it.
But guys the cashflow knowledge doesn't stop here. I want to show you the step-by-step system
of building 3 unique offers in your business that will pave the way for infinite cashflow and
help you to effortlessly ascend your audience from hello to high ticket sales. If you're ready to jump
on the fastest path to cash, I'd love for you to join us for our next free training where I will
break it all down for you. I'll even show you our done-for-you systems that you can implement, plug
and play right into your business to make these high-ticket sales right away. So, join us right now
by going to hellotohighticket.com or I've linked that in the description below. I'll see you there.