Oh, I'm sorry.
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Can I go now?
The bright side of branding, business, and being your own boss.
Hey, bosses, it's Sunny Lenarduzzi and today we are going to talk about how you can use
disappearing content ...I'm back.
To you advantage, because here's the thing, Snapchat and Instagram stories only last through
24 hours and it keeps a lot of people off of those platforms and not using them because
they think it's a negative.
But, if you know how to use disappearing content the right way, it is a huge bonus and a huge
advantage for your business.
So that's what today's video is all about.
I'm going to share my top three ways that you can use disappearing content to drive
traffic and money to your business.
And on a quick little side note, if you aren't familiar with Instagram stories or Snapchat,
I do break down both platforms and the benefits of both of them in a recent video that I shot.
So if you want to check that out you can watch it.
The link to watch is below this video.
All right, let's get into the top three tips.
Okay, so first things first is you want to make sure that you're paying attention to
the storytelling aspect of these platforms.
That's what this is all about.
That's why they're called Snapchat stories and Instagram stories.
So you need to have a beginning, a middle, and an end in order for people to actually
stay tuned in to your content.
So how do you use this to your advantage?
Well the first way is through contests and promotions.
As a company if you're running any sort of promotion or any sort of contest and you want
to get a ton of entries in a short period of time, use Snapchat or Instagram stories
and then you can use Facebook.
You can use Twitter.
You can use YouTube.
You can use any other social platform to drive your audiences from those platforms to Snapchat
and to Instagram to increase your followings and also increase the amount of engagement
in your contests or in your promotions.
So, run exclusive contests just on Snapchat or just on Instagram stories and it's going
to bring so many more eyeballs to your content and to your brand and to your business.
The second way to take advantage of disappearing content is exclusive sale codes strictly for
your Snapchat audience or strictly for your Instagram audience on Instagram stories.
So again we want to capitalize on the fact that we have your audience's attention and
they know that they only can see that content for 24 hours.
So create a special sale code specifically for your online audience and if you're thinking
"but I'm an offline store so I'm a brick and mortar store, I have a physical location,
how can I use this?"
Use some sort of secret code just for your Snapchat audience or your Instagram audience
that they have to say when they come into the store in order to get a 15-20% discount
on whatever it is that you're selling.
And of course if you're an online store you actually can create a coupon code that people
can enter at checkout.
So exclusive sale codes are a great way to engage your audience and also monetize Snapchat
and Instagram stories and this disappearing content.
If you're wondering how this actually looks to create a story like this for your business,
take a look at the next couple of snaps on Snapchat.
Do you feel like you have nothing to wear today?
I just can't seem to find anything in my closet.
Good news!
We have brand new items in store and only for you guys on Snapchat.
Do we have a special code for a special discount?
Stay tuned.
All you have to do is screenshot the code and the next snap and when you come in store
say it at checkout.
We'll give you a 20% discount.
See you in store soon!
Tip number three is brand loyalty.
So you want your customers to be attracted to your brand and you want to keep them there.
So if you want customer attention, this disappearing content is a great way to do that.
And how do you do it?
Well you offer exclusive content that your fans on Snapchat and your followers on Instagram
stories can't find anywhere else and that is complete added value.
So you know there's a lot of cases where people say "sign up to my email list and you'll get
this free checklist" or this free whatever.
Well instead of doing that you can offer exclusive content for just 24 hours on Snapchat and
on Instagram stories that people don't have to download, they don't have to put in an
email address, it's just free exclusive content for them.
So this ups your brand loyalty because you're just giving away value for free instead of
asking your audience to do something and it works in your benefit because this isn't an
ongoing thing.
So people only have 24 hours to take advantage of this exclusive, highly valuable and then
if you want to make it available by downloading it and becoming an email list subscriber,
that's fine.
But at least you're giving it to your most loyal audience on Snapchat and Instagram for
completely free without them having to do anything first.
So remember that you want to make sure that whatever platform you're using, whether it's
Instagram stories or Snapchat, think about all these ways that you can use this disappearing
content to your advantage.
It is not a negative.
It is such a positive.
And if you're sitting there thinking "but my audience just isn't very big" or "I'm not
even on Snapchat yet", here's what I want you to remember: the audience on Snapchat
and the audience that's following you on Instagram stories is your most engaged audience because
they're actively going and choosing to watch your story without even knowing what it's
about.
So you want to make sure that you're paying attention to them and capitalizing on the
fact that those eyeballs are going to take action on what it is that you're asking them
to do.
So use these three tips to drive traffic and generate sales for your business and tell
me how you find the results in the comment section below.
I can't wait to hear what happened with your disappearing content.
And if you liked this video hit the like button below, share it with your friends, and be
sure to subscribe and join myself and thousands of other bosses from around the world in the
Be Your Own Boss mastermind group.
We are there to support each other in growing our businesses.
I will see you guys in there, thank you for watching, and I will see you in the next video.