Today I'm going to show you how to generate buyer leads for your real estate business
step-by-step using Facebook ads and Instagram ads and
We've consistently used this Facebook ad template to generate buyer leads for less than $5 per lead time and time again
Okay
So I want to walk you guys through this exact template and then I'm going to show you guys exactly
how to go through and set all this up and if you do want the Facebook ad copy here to be able to go through
And use in your business so you can generate buyer leads
Then just drop a comment down below say buyer leads and I'll be able to share that with you
Okay. Also, if you don't mind give this video a thumbs up if you guys find some value from it, okay?
So anyway, let's take a look at this
so this is the Facebook ad copy and this is one of our mini Byerly campaign templates that we've got but it's gonna say
Attention then your city, okay
so attention Dallas Phoenix, Denver, Miami
Wherever you're located and I like to use emojis
Because that kind of Peaks people's interests and grabs their attention as they're scrolling through their newsfeed on Facebook or Instagram
Okay, because Facebook owns Instagram, so basically if you publish this on Facebook it can also be published on Instagram
So same concept here. Okay, then you have do you know anyone looking to buy a home?
And sometimes I like to put on here are you so calls that person how specifically are you or anyone?
you know looking to buy a home follow here and then here we're gonna have a link out to a
Landing page cane on our website not a blog or anything like that
But a landing page to go through and grab the visitors contact information, so we click on this
we've got a landing pay so welcome to your
Phoenix homes under
$300,000 list. Okay. So give me the list they click on that putting their name email phone hit submit and they become a lead
Okay now obviously that's great
But I'm gonna show you here just in a second how to go through and actually book more appointments from the leisure
Generating and get three times more sales conversations as well. So back to this out right here
We've compiled a free report of Homes for Sale under
$350,000. Ok, so that's where we're getting this right here. So we got three hundred thousand dollars here
That should match up three hundred fifty thousand, but obviously just for this demo
It's kind of showing you guys the the general idea
Then we have finally a follow here and then a link out to the call to action again
And then also if you don't want to use landing pages, you can also use what's called a Facebook lead format
Which work extremely well as well, but instead of saying to an external site like a landing page
It's just a little pop-up forum on Facebook
and the cool thing about leave formats is that it will
Automatically populate with the visitors name phone number and email address that they have on file with Facebook
So the quality information goes up and the amount of bogus information typically decreases
Which is great right and then down here, we're gonna have an image of the home, okay?
So right here, we've got three different images
But the reason why I'm doing this is because in every area, okay a home in Miami versus Phoenix versus Denver
They're gonna all look a little bit different
So you want to have a home that matches up with the homes in your specific area? Okay
Now what's cool about this guys is when someone clicks on this and they go to this landing page. They opt-in
They become a lead
So you come in here and type in their name email and their phone number and then hit submit at this point
They become a lead in your database, right? You can go through call them follow up with them all that stuff
But look at this look how cool this is that we can go through and follow up with these leads
Okay, so says thanks helped me put some homes together for you
Okay
so they're gonna go over here and click find homes for me and
This kicks them in to facebook Messenger where we can automatically follow up with all these people with a facebook Messenger bot
Okay. So like this says hey Jason, I see you're looking for homes in the Denver area, right? That's great
Is there a certain number of bedrooms you're looking for?
So I'm gonna come in here and be like I am looking for three to four bedrooms. Okay, and then it pops down
Okay, perfect. Are you a first-time home buyer? Yes. I actually am a first-time home buyer
So now, you know to get that person in contact with your lender it says great. How soon are you looking to move?
Oh, man. I'm looking to move as soon as possible. I want to get out. I need to get a place. Okay, awesome
Let me compile a list of home. So
This all happens on complete auto-pilot while you're out and about and pointment showings open houses out your kids soccer game
Whatever you're at and you can go through and follow up with every single one of these leads
Via email now via text message because we got the name phone and email
Okay, you can call them and we have the Facebook messenger bot follow-up and all these follow-ups
We're directing them to actually and appointment with us
Okay, so let me just show you guys really quick how to set all this up
It's super easy and I'm gonna show you how to get this all set up a to Z in just three clicks kay
Create your Facebook
Add all the Facebook tracking the landing page set up the lead format set up a 12-month email and SMS
follow-up as well as a facebook Messenger bot and
to book appointments and if you'd like to join in and get all the set up and just three clicks so you can generate your
First 15 leads in the next 30 days
We're holding a 30 day lead challenge where my team will be able to help you get all the setup a-to-z
so there is a link in the
Description as well as in the top comment to that 30 daily challenge where you'll be able to get all the set up as well
Okay
so what we're gonna do is we're gonna use this software that we have built out to
Simplify the whole ad creation landing page follow a process for you. Okay. So look how cool this is
So it says what would you like to do today? So we're generating Byerly. So we're gonna mark it for buyer leads
Okay
So we're gonna come over here give the campaign a name and we'll say Denver demo campaign case or average deal size
Let's say we like to work with homes in the $400,000 range Mars
City is Denver and then we choose a file
So an image to upload to the landing page and the Facebook ad and all that
So I've got one right here on my desktop. You're just gonna hit open right there
And now we're just gonna hit next and guys. Look how cool this is
Okay
It says, where would you like your lead to go after opting in so after they opted in become a lead?
Do you want to send it to your Facebook page? Do you want to send to your Messenger bot?
Just like I showed you or a seller messenger bot. Would you like some to your website a custom URL or
Let's have them just book an appointment with us. Okay, because that's the ultimate goal. We want to get these people on our calendar
So we can get them on a phone and then get them into an in-person situation, right?
So now we've got this link automatically populated right here. So we're gonna go over here
I want to show you guys what this link looks like because this is pretty big cool
Okay, so this is linked in with your Facebook page
It's synced with your Google Calendar and it shows what days of the week and what times of day that you're available
So let's say next Friday. You want to go through 9:30 a.m
Book an appointment they put in their phone number
They put any appointment notes and request an appointment
Now at this point you can choose if you want to prove it decline it whatever you want
But then also we will set up a text message reminder as well as a Facebook message
Reminder to remind that person that leave that book the appointment with you, so they don't forget about the appointment
Okay, I mean that's pretty cool. Right? So now we come back over here
We just go through so we're like we're two clicks in now once we click this, right?
So we're on a book of appointment with us
So now it's after two clicks and then over here. We choose our daily budget
So this is how much we're gonna spend on Facebook and Instagram ads and this is paid directly to Facebook
Okay
And this is gonna go through and show our pulse to people in our specific area so they can opt-in become leads
Okay, so I'm just gonna check right here. I understand
I'm paying my own facebook ad spend run my ad consistent continuously starting today and in the target city. We're just gonna type in Denver
Boom right there Denver Colorado and then you just select the target city and we take care of all the rest all the other targeting
We make sure that it's compliant with Facebook ads or special ad category. You don't have to worry about any of that
Okay, and then down here you can check out the ad creative
Okay, we've already done all of this based off of the couple of questions that we asked you on that first page
We pre-built the Facebook app. We pre-built the landing page
We pre-built the email and text message follow-ups all the book appointment page everything a to Z
and now all you got to do is hit launch and
Now it's submitting it takes a few seconds because we are creating the Facebook ad we're setting up the tracking the custom
conversions the landing page that
emails with all things pre populate the text messages as well and
Giving this all sent to be able to go through and book an appointment with you on your Facebook page
And that's why it's taking a few seconds right here, but once it's done
Campaign saves we can come over here to this marketing tab and look at this guy's the Denver demo campaign
We just set up here is the landing page
Okay, look at this right here. Get me the list. They come up go over here opt-in
Okay, and then we've got the Facebook ad it's on right now
Okay, and we can check out what this ad looks like if we ever want to turn it off
we can easily just check it on or off if we want to go through and we want to send this to our
Text message our database we can just hit a text message right there
Hey
we want to send it to all of the buyers on our text message list and then write up as a quick little message and
Hit Send
the same thing with emails we go through send it to all the buyers buyers and sellers whoever we want and
Then we've got the messaging that we've already created. Okay, and look at this guys
We've got the email going out immediately text message going out. We've got all these follow-up emails for the next
360 days you can go through you can create new emails new text messages anything like that and
We've got the reporting for you. Okay, we click on this you can see when the Facebook ad was started
Okay, you can see how long it's been going
So it's been going for one minute so far we can see what emails have been sent
Open clicked on scheduled what text messages have been open set all that stuff and then leads by your date range
Okay, so guys this is so powerful literally in just three clicks
We set up a Facebook buyer lead ad campaign to get you going in your real estate business
Okay, and anytime new leads come in, they're gonna drop into your leads inbox right over here
You can tag them you can set a different status
So let's say there are a pre-qualified lead and then we can have all of the messaging with our leads inside this text messaging inbox
as well as a
Mobile app so we've got a mobile app. You can go text back and forth with all of your leads get instantly notifications
It's pretty cool. So
Anyway guys if you want to join this 30-day lead challenge
We will have a link in the description as well as in the top comment
You can join that lead challenge will help you generate your first 15 real estate leads
You'll get full axises system as well as several of my trains on buyer leads listing leads Instagram ads Facebook ads at YouTube leads
We've got a ton of bonuses jam-packed in there. So make sure you go through check out that 30-day lead challenge. It's awesome
You'll get a member of our team to actually help you get your account setup activated get that first lead campaign a busy setup
So if you're like that looks super easy Jason, but I'm still just not super technically savvy. Don't worry
We'll help you guys get everything set up a twosie
So with that said guys, I hope you enjoyed this video drop a comment down below
let me know what you
Also give this video a thumbs up
Greatly appreciate that help more people see it who are just like you to help them with their marketing and advertisement
So with that said guys, thanks so much for watching and I will see you in the next video