NEVER Pay Full Price For These 13 Items (Shop SMART And Save Money)
[0:00:00] [Music]
So, I’m flying to Palm Springs realized that I forgot my shades, and in the Denver
Airport, I paid almost $400 for these sunglasses. In today’s video, I’m talking about clothing
and accessories you should never pay full price for.
Now, to be fair these are Maui Jim’s. These are great shades. I’ve worn them probably
over a hundred times. But, the issue here is the markup on sunglasses. And, that’s
the first item on this list, we’re talking a 1000% on average.
Now, of course there are going to be online retailers that cut out the middleman, [coughs]
enemy. When you’re buying for retail, and by that I mean you’ve got the retailer who’s
actually selling it to you, you may be got a distributor who worked with the retailer,
and then you’ve got the manufacturer. Understand, each of these people need to get
a piece of the pie. They need to make money. $360, let’s go back maybe $180 from the
distributor and let’s go down to maybe $18 to the manufacturer. Look at that markup there
$18 to $360, that’s a 2000% markup. First up, to getting a better deal, don’t
be in a hurry. Me, I was in an airport in Denver heading to Palm Springs, I needed shades.
Yeah, I got – I paid full price. Step number two. Do your online price comparison.
But, here’s the thing, most people think they know what they’re doing when they’re
shopping online, but they don’t. So, first up you want to understand exactly what are
the names of the sunglasses, not just the name that’s commonly referred to by the
manufacturer, but what’s the actual SKU number.
You can find this information. You can search for that information and all of a sudden,
you’re going to get a more accurate representation of what’s actually out there. Because sometimes
the manufacturer somebody puts it up there, but they don’t realize, oh, there is a fancy
Hawaiian name for this type of sunglasses. No. What they do know is, okay, I’ve got
the number here. That’s how they list it and all of a sudden you can find some really
good deals. Another thing you want to look for is the
range in prices. Many manufacturers they’re going to do a pretty good job of controlling
the distribution and being very clear you cannot sell this for below this price point.
But, there are going to be other companies, maybe Ray Ban that actually have a wide range
of prices. The point being, when you see a range in prices,
this should tell you that manufacturers allow the distributors to have discounts and therefore,
you want to be watching for them. Now, the question is how do you make it easy
to always get the best deal online, to always get that best discount?
The answer, gents, Shoptagr, the sponsor of today’s video and I’ve talked about this
company before because I love what they’re doing. They make it easy, they are your personal
shopper when it goes to buying things online and always making sure you get the best deal.
Here’s how it works, guys. First, download the free app to your phone or computer. Next,
start to shop online. Go to your favorite stores, find your favorite items, and put
them into your wish list. Simple? Yeah. And, here’s what makes Shoptagr
amazing because as soon as you put that item into your wish list, when you go to checkout,
guess what? They automatically find the best discount code, the best deal for you.
And, let’s talk about that wish list. You can shop at over 4,000 stores. Yeah, you can
go to Amazon, you can go to eBay, you can go to Nordstrom. You can put all of these
into the same wish list organized in one place. And, this is my favorite part, you can set
it so that you’re only notified when items go on sale or maybe you like item, it’s
on sale, but it’s not in stock. You can actually get a notification for that. If it’s
going to be low in stock, you can get a notification or if it’s not in your size, you can get
a notification when they’ve got the item that you want at the price you want to pay.
It’s incredibly simple, guys. What are waiting for? Use the link down in the description.
Go grab Shoptagr. They’ve got a new and improved version you want to go grab. It’s
absolutely free, works on all your devices, and it’s going to save you money.
Next on the list, let’s talk jewelry. And, yes, I’m including watches as jewelry, but
we’re also talking about rings, we’re talking about necklaces, bracelets, cufflinks.
Anything made from a precious metal. So, with jewelry, we’re going to see markups
of like 200% to over 2000%. Why such a range? Well, this is interesting. When it comes to
custom pieces, actually the markup is going to be much lower. Because if you think about
it if it’s a custom one of a kind piece, they put a lot of time and effort into it,
but they’re not going to be selling it at mass, but oftentimes it’s the custom pieces
which they’re going to make the least amount of money on.
And, understand that a 100% to 200% markup is perfectly fine for a business that wants
to stay in business. If they’re actually getting less than that, it’s hard to make
a living if you’re not getting a 100% or 200% markup. But, the 1000%, the 2000%, what
type of pieces are we talking about here? These are going to be pieces that are mass
produced and they’re oftentimes going to be made from the precious stones or you know
that they’re going to have diamonds, they’re going to have rubies. They’re going to maybe
have cufflinks that, yeah, they have little skulls. They’re pretty popular, but you’ve
got little rubies right in the eyes. Something like that very unique, but actually kind of
mass manufactured with the precious stones, I would expect the markup of about 1000%.
[0:04:58] And, having said that, let’s dig a little
bit deeper into watches. So, again, if it’s made from precious materials, this one white
gold, you’re going to find that actually you can get discounts on it even if it’s
a Rolex which for a lot of people Rolex on the sports on the metal ones, you’re not
going to get them at a discount because there’s a high demand.
If there’s a high demand if they know it’s going to fly off, then oftentimes the retailer,
he actually has strength there and he’s not – he’s going to sell it at the price
that he can get it at. But, if those higher-ends when you’ve got a gold Rolex, and unless,
again, there’s a huge demand for it, they’re actually going to come down in price, they’re
going to play with that. Now, what if it’s a brand that isn’t maybe
have a strong or it doesn’t have a status symbol like Rolex which most watches don’t?
Then, in that case you will be able to see 10%, 20%, 30%, sometimes 50% discounts. Where
are you going to see that 50% discount? You’re going to look on the gray market.
What is the gray market? The gray market is when this is something where they acquire
the watch from maybe a distributor. He’s got it there just not moving. So, he sells
them to another distributor who isn’t being held to the same let’s say rules that the
manufacturer would have that particular distributor. So, because they did this, all of a sudden
the gray market, you’re going to find it’s the warranty that you’re not going to get.
It really just comes down to warranty and do you trust where you’re buying it.
Next up, let’s talk suits, a markup of 100% to 1000%. Where are we going to see 1000%?
Those are going to be the fashion suits. They’re very cheaply made and they’re in fashion
maybe for a year or two and it’s all about the speed of the buying.
Here’s the issue with fashion suits. Even if you were to get them at a huge discount,
oftentimes the only reason you’re getting them at a discount is because they’re no
longer in fashion. So, be very careful with spending any money on fashion forward suits,
oftentimes you can tell because they got super skinny lapels, super wide lapels. They’re
just playing on trends, and that’s what you want to be careful of with suits.
Now, what about the suits in the 400%, 500% markup? These are oftentimes going to be sold
by the big discount retailers or the box stores or even menswear stores. And this is a normal
markup for them when they sell it at full price.
Again, if you’ve got a wedding that’s coming up and you need that suit in two weeks,
you’re probably going to pay the full price. Get it tailored make it look good on you and
then wear it a hundred times and you’ll eventually get your money’s worth out of
it. But, if you’ve got time if you can wait,
that’s when you want to look for the deal especially at the box stores. I found a lot
of times that they’ve got these suits, yeah, have a markup of 500%, but it’s still is
a great quality suit from a well-known manufacturer and all of a sudden they’ve got a seasonal
discount. Plus, the stores having its once a year I don’t know 25%, 40% off everything.
Plus, if you were to get their credit card in, you know, store, you get another 25% off.
Now, what are we going to see at the 100% markup? This is going to be in my opinion
most custom manufacturers. We’re not talking the big ones, I’m talking more like mom
and pop custom manufacturer, bespoke. For bespoke, you need to pay, don’t ask for
a discount. It’s just it’s insulting especially from a true artist.
But, custom. Custom is about a 200% to 300% markup. And, here, you will see some discounts,
but they won’t go too far. Why? Especially on the first order, and the reason being is
if they mess it up, what would they do with the suit? They can’t resell it. It’s a
complete loss for them. So, there needs to be a bit of buffer built in so that they’ve
got margin to actually run a business. Next up, we’ve got sweaters, 300% to 500%
markup. When are you going to find the best deal? Obviously early summer. Now, we can’t
all be shopping for sweaters in early summer, fall is right upon us, so how are you going
to find a good deal now? In my opinion, shopping online.
When you go into stores, this is where, again, at the retail is you’re going to see the
highest markup, 500%. Yes, that sweater that cost $100 really cost them $20 and that’s
to get it actually delivered to the store. Now, here in a few months, they’re going
to mark it down. And so, you’ll pay the most in stores, but you’ll also get the
best deals. A lot of online retailers, they’re willing
to actually sit on that inventory. It’s the stores though, again, in the spring time
in the early summer, they want to get rid of the stuff. They wanted to get off the shelves
they got the new stuff coming in, and that’s when you can get the best deals. But, if you
need to buy a sweater right now, I would look online with those online retailers, they usually
only markup about 200% to 250% maybe 300%, so it’s a better deal.
Next up, we’ve got outerwear, 300% to about 800% markup. At the lower end, you’re going
to see custom pieces, you’re going to see pieces that are actually bespoke, so don’t
expect much of a discount there. They’ve got to be able to make their money.
The thing with outerwear, and this is rarely discounted the reason being is when you need
it, you need it. So, it’s one of those things they’ve got a bit of leverage and oftentimes
it’s difficult to find something that actually fits and looks good on you. That’s why I
recommend when it comes to outerwear, you’ve got this on your list, you know what you want.
Okay, I wanted something in tan. I wanted to make sure it fit me.
I actually found this in an airport. I absolutely love the fit. Love, you know, just worked
well for me, and I paid a bit of a premium for it. Maybe I got like a 10% or 20% discount.
You could find that pretty regularly. [0:10:06]
And, this is another thing, always ask for the discount. There’s oftentimes a manager
there. They can find something for you. And, if you’re not asking for the discount when
you’re buying at a store, you’re really just leaving money on the table.
Now, when it comes to looking for those deals online, I think that, you know, this is something
it’s a mixed bag because, again, those online retailers, they’re just going to store it.
And, it’s really in the stores where you’re going to find the best deals those ones that
are marked up and why – or somebody – why are they charging 800%? Because that’s where
you’re going to see designer outerwear. So, Tom Ford is going to be marked-up considerably.
And, do you also going to get with that markup? Unique styles. If you want something that’s
got maybe, you know, a contrasting stitch in it or you want, you know, a particular
type of button or something like that, well, you could actually add it yourself or you’ll
pay designer prices. Gloves, we all need them. Markup, about 300%
to 600%. So, again, look off season, your hand size is not going to change. I grabbed
these each of these at 50% off and, yeah, they’re not the most stylish gloves, but
I can tell you that I’m going to use them. Make sure to grab them at that discounted
deal. Again, online, you can occasionally find some
deals for stores that actually – and this is when you will see some really good deals
online. Whenever it’s a storefront and they’re actually selling through a store, they’ll
oftentimes apply the same discount in the stores to their online. But, if they’re
100% online, again, they realized that it’s just better to keep this in stock. Rarely
are you going to see a discount online I think of gloves of more than like 40%, unless they’ve
got a retail presence. Hats, 200% to over 600%. Now, if the company
only sells hats, they’re not going to give as many discounts because they are set up
for this, they’ll just put this into the back room. But, if it’s a company that they’ve
got just like three hats and the season is gone, these things are going to discount like
no other. We’re talking 70%, 80%, 90% off on some of these hats.
So, if you like something, maybe talk to somebody who works there because here’s the thing
is that when people see a 90%, 80% off, it’s going to fly off the shelves. So, use the
hidden tactic of actually maybe putting it on hold for some stores will hide for a solid
week. You’re traveling, you want to put this hat and then whenever it goes on a deep
discount, you’ve got the hat that you wanted in your style and, hey, yeah, you bought it
the summer ahead of time, but you know that this is a classic trilby, it’s going to
look great on you because you already tried it on and, hey, it was reserved for you.
Socks and shoes, 200% to 1000% markup. Again, the low-end is actually going to be custom
made shoes; high-end, designer shoes or seasonal shoes. And, again, just like I’ve talked
about throughout this video, you can find some amazing deals in retailers. This right
here, it’s got perforated leather. When this went out of season, I’m over in Ukraine,
I saw this I grabbed them and they were like 80% off.
Now, socks I think are interesting because you know that you’re always going to need
socks. And you probably should be replacing your socks every six months because they usually
get those micro holes. I know mine do because I wear them around the house.
So, when it comes to like this one, no show, I’m always stocking up. And, again, you
can find these 50% off. If you need something immediately, online is great for getting 20%
to 30% to maybe sometimes it’s 40% off. But, if you want to get the best deals, it’s
going to still be in stores. Fragrances, no surprise here, 400% to 4000%
markup on certain fragrances and a lot of the cost is actually the bottle. But, here’s
an interesting thing about fragrances is do you actually want to go for those huge discounts
you see online? You got to be careful, there are counterfeit fragrances.
Now, there are sometimes you can get a legit high-quality fragrance at a discounted price.
I have a friend who get some Creed at 50% off, but I think it was a sampler. I don’t
know how he got that. The point is, make sure it’s through somebody that you trust.
Summer shorts, swimwear, polo shirts, 400% to 800% markup easily. Again, designer brands
you can sometimes see pushing that going beyond it, but in general you know 500%, 600% is
going to be average. The great thing here, very seasonal, but it is something swimwear
you’ll see a lot of times they don’t discount as much because it doesn’t turn as hard
when it comes to fashion trends. So, it is something they can oftentimes sell the last
season’s look. Now, when it comes to regular classic shorts,
we’re talking, you know, the khaki the gray kind, again, those they will pull back and
you’re not going to see, but like maybe 40%, sometimes 50% discounts in the stores,
but not so much online. Now, when it comes to polos, these actually
do change with the seasons especially with patterns and even some of the vibrant different
colors. So, this is something where you can’t find legitimate actually great deals for high-end
even designer ones, sometimes 70% off. I recommend if you’re going to be looking at stores,
sometimes maybe like TJ Maxx here in the United States has some actually really good deals.
So, what video to watch next? How about all my online and retail shopping hacks in one
video? In this video, I talked about the clothing and I talked lightly about some of the hacks,
but I cover all of them in this video right here. So, go check it out, so that you can
save money online. [0:15:08] End of audio