What's up brand builder Stephen Houraghan here at BrandMasterAcademy.com and in this
video you're going to learn how to get clients for your agency with these seven strategies so you can
stop passively waiting around for referrals and start building a system to bring home the bacon
now if you're new to the channel and you want to build brands that go beyond the visuals and
the logo using strategy psychology and creative thinking then you're in the right place hit that
subscribe button and the notification bell if you want to fast track your results make sure you grab
the pro brand strategy blueprint to free download and the link is in the description now something
i hear often from so many new freelancers or new agency owners is how do i get clients and
it's fair enough that is the most pressing issue when somebody starts a business because without
clients there's no revenue and it won't take you long to go south but the reality is that getting
clients is actually not that difficult let me give you a bit of perspective here think about all of
the businesses that there are on the planet every single one of those businesses needs branding now
of course if you're offering logo design services only then you're probably going to be looking for
startups because most businesses have a logo and if you come to them offering a logo they're going
to say well we have a logo already but when you start to offer branding services that go beyond
the visuals using strategies such as storytelling and messaging and positioning strategy then you
have the opportunity to approach businesses with revenue who can afford the services that you're
offering now the beautiful thing about systems is that once you figure out your system as in once
you figure out the strategy that works best for you to bring clients into your business then you
simply replicate that system so you turn it on and off like a tap to bring in clients when you need
them and turn it off when your pipeline is full so in this video i want to give you seven strategies
that you can go over and decide which one is right for you for your business for your personality
and for your approach to go out and get clients into your business but before i dive in let
me know in the comments what are your biggest challenges or biggest questions when it comes
to building your branding business strategy number one low hanging offer now this is not
a groundbreaking strategy but it works trust me it works if you implement this strategy you will get
clients create a new offer that is based on a time limitation or a number limitation so basically
it's going to expire next week or there are only a certain amount that you're going to offer
create an offer along the lines of a brand audit that would normally be 495 and offered for 99
heavily discount that offer to further incentivize your audience what you want to do is create a list
of about 100 people of your perfect type of audience or connections who will have your
perfect type of audience within their network and put the offer out there but make sure that it is
a genuine offer make sure that it is genuinely discounted and make sure that there is genuine
limitation there if those tick boxes are checked then this will be a great offer that you can put
in front of that group of people and trust me if you put 100 out there you will get bites so make
sure you create an offer that is compelling that speaks to the outcome that they want to achieve
the challenges that they want to avoid and put that out there into your network strategy number
two proactive hunting now whether you like it or not getting new clients is not a passive game you
can't just sit back and wait for them to come in you can't just post a couple of social posts
and think that they're going to come knocking on your door it just doesn't work that way
you have to be proactive in getting new clients one of the best ways to do this is to identify
who it is that you're trying to target what is their job title and where are they hanging out go
and find them go and find them where they are go and search for that job title on linkedin and get
an exhaustive list of people who might represent your perfect client and start reaching out to them
now i'm not talking here about blanket emails just copying and pasting the same message
take the time to understand exactly who they are exactly who they're working for what kind of jobs
they have out there in the market at the moment so that will tell you what kind of challenges they
have where they need help and engage with them engage with them on a human level and show your
personality strategy number three network like a giver now what i used to do at networking events
is i used to go in with the idea that i needed to hand out as many business cards as possible
but that was the wrong approach and it was the approach that everybody else was taking
in the networking event as well so you had a group of people all going in there with the idea
that they were going to hand out as many business cards as possible so you had all of these really
empty conversations and that's how i used to come away from those events feeling empty feeling like
nothing landed i had no real great conversation so i changed the script on that i changed my approach
on that and instead of going in with the idea that i was going to take i went in with the idea that i
was going to give i was going to give my attention to the people that i was talking to and i was
going to show genuine interest in their businesses i ask questions about what they did about who
their target audience was about the challenges that they had about who their competitors were
about the position that they took in the marketplace and they were happy to give this
information they were happy to talk about their business and i was able to have really really
genuine conversations with these people and that strategy worked because i started to get calls
weeks and months later people telling me that they met me at this event so show an interest
in the other people show an interest in their business and they will show an interest in who
you are and what you do so network like a giver and don't be a taker strategy number four actively
engage now this strategy dovetails with the proactive hunting when you go out into the market
and you proactively look for people who would be your perfect client or look for groups of
people where your perfect clients are hanging out then you want to engage with those people
you don't want to just approach those people cold and put an offer in front of them if you
follow their stuff if you follow their content if you like their comments if you comment on their
content if you share their content they're going to see your name time and again and they'll be
curious about who you are they'll follow your linkedin profile or whatever profile you're
using for your social media and they'll know who you are by the time you reach out to them by the
time you put an offer in front of them by the time you engage them and say hey i like your business
i've seen what you've done i'd like to work with you they'll know who you are and they'll be much
more open to engaging with you and listening to what you have to offer strategy number five
piggyback partnerships now this strategy is all about going out and identifying businesses who
are already serving your perfect client now i'm not talking here about direct competitors
i'm talking about complementary services so for example if you offer brand strategy
services you might go out and look for website designers or developers or social media managers
businesses who already have your perfect type of client and you go in there and you provide
additional services through those businesses and to those clients so essentially you're
piggybacking off the hard work that they've done you're piggybacking off their leads and off their
clients and not only are you generating leads and sales and piggybacking off their hard work you're
also enhancing their offer as well so they go from just offering website design services to
website and brand strategy services so this is a really effective strategy if you can identify
businesses who are serving those clients and you can set up a partnership this can work really
well strategy number six proactive referrals now sitting around and waiting for referrals
is not a strategy but going out and proactively looking for referrals can be you can create a
system to generate referrals through your existing or past clients now a great way to do this
is to over deliver on value to over deliver on what you're offering and make sure that
they have a really really great experience and then incentivize them to go out and refer your
business to put business in front of yours and to tell other people about the great experience that
they have now this only really works if you over deliver on that service if you give them a really
really good service and a really great experience now i'm not talking here about over delivering
in terms of what you're offering in terms of your deliverables i'm not saying that they pay for x
and you give them x y z i'm really talking about over delivering on the experience that they have
on holding their hand right throughout the process on touching base with them on making sure that
they understand exactly what's happening and where they're going and making sure that they're happy
with the overall service that you're providing so again over deliver on that experience make sure
that they enjoy the experience and they get the outcome that they're looking for and encourage
them to tell their business partners about it and strategy number seven create a digital machine
now i've listed this one to the end because it is digital it does require some technical abilities
but all of this can be learned i'm not technical and i've learned all of these steps and i've
used all of these steps to generate thousands of leads and hundreds of sales so if i can learn it
you can learn it too but the strategy is simple create a compelling offer in the form of a lead
magnet that your perfect audience will be happy to exchange for their email address and once you
get that email address make sure you put that on an email drip sequence that sells them into your
idea that educates them on the challenges that you can help them overcome and in turn it earns
trust as you do it so a really really simple strategy create a compelling lead magnet put them
onto an email drip sequence and this will generate leads for you now there are seven strategies here
and i do not recommend that you go out and try all seven strategies certainly not at once i suggest
that you pick one one that suits you that suits your business that suits your personality and
one that you are most likely to commit to because it is that commitment that will end up generating
those clients for you pick one of the strategies commit to it go all in on it and stay with it long
enough till it generates you leads and new clients now once you get those clients you want to make
sure that you're making the most out of each and every one of them and you're generating as much
revenue as you can from each and every client this video will give you six revenue streams that you
can use to grow your income until next time brand like a master and i'll see you in the next video