hey bender how's dinner coming almost ready technology has fueled changes in the restaurant
industry so let's take a glimpse at 10 things that prove the future of fast food is here welcome to
the future branding the brand it's personal branding is there a more recognizable food
brand than mcdonald's you could argue coca-cola but either way mcdonald's is a global fast food
franchise with extraordinary brand recognition things like the golden arches ronald mcdonald and
big macs are household names not one to sit on its laurels mcdonald's is in the process of expanding
and rebranding the fast food chain has always conveyed a sense of fun and use these qualities
are still front and center with mcdonald's move into the world of official merchandise
this push into the future is saturated with nostalgia for classic mcdonald's icons like the
hamburglar grimace and happy meals remember the good old days mcdonald's enthusiasts can buy all
kinds of merchandise such as t-shirts sweatshirts purses and scrunchies this new branding is one
of the things that proves the future of fast food is here a cynical person might say this
is merely an attempt to rake in more cash and have customers advertise for mcdonald's however there
are probably plenty of people who would wear a grimace shirt or carry a happy meal purse because
they have had positive associations with the fast food chain since childhood delivering the future
if you don't deliver that means i don't deliver food delivery is nothing new but the future of
food delivery will be quicker and easier than ever before middlemen like ubereats grubhub and
doordash are some of the popular food delivery companies that fast food chains started using to
get their food to customers homes the effects of the last couple of years forced many businesses
to shut down including many restaurants fast food restaurants were lucky because many had
drive-through service pizza chains like domino's and papa john's had already been delivering food
to customers for decades but here's one of the things that proved the future of fast food is here
i got something very special to show you all of a sudden chains like mcdonald's burger king and
kentucky fried chicken needed to start offering delivery service to customers unlike chains like
domino's who already had its own drivers the other chains decided to contract the delivery to a third
party this arrangement is causing some controversy because both the fast food companies and customers
feel like they're paying too much for the delivery fees there are some issues that need to be worked
out but it seems like fast food delivery is only going to become more common in the future there's
an app for that call wow there's literally an app for everything now there's no doubt that the
apps on your smartphone have made life easier for people because of the sheer amount of information
and capabilities at everyone's fingertips the fast food chains have been coming up with ways
to use this technology to make their customers experience as positive as they can taco bell is
using the latest technology to create contactless locations called go mobile for now at least these
new outlets will have a small dining area but they are really designed for drive-through ordering
these locations have two lanes one for customers who have already ordered using the taco bell app
and another one for people who haven't ordered yet very smart customers can also use the
app to choose curbside pickup mcdonald's has partnered with computer giant ibm on automated
ordering technology a lot of the research for this technology has to do with creating a more natural
voice and language interface the seeming ubiquity of qr or quick response codes is one of the things
that prove the future of fast food is here there's either an app or a qr code for everything and if
there isn't you can bet there will be one before you know it robots in the kitchen it's wrecking
my kitchen robots have been a part of science fiction for more than a hundred years now but the
fast food industry isn't interested in lovable droids or ferocious cyborgs from the future
labor costs continue to increase and the changes implemented over the last couple years such as
minimal in-store dining has convinced the industry that this is the time to move automation into
the kitchen chains such as mcdonald's have had ordering kiosks in some of its stores for years
now and these have reduced the number of employees needed to take orders with cash registers miso
robotics has developed a robot they call flippy that you guessed it flips hamburgers we need
that robot a restaurant called caliburger in southern california has been working with miso for
several years and uses flippy in its kitchens the robotic fry cooks don't come cheap as they cost
between sixty thousand and a hundred thousand dollars depending on the particular features
this might sound expensive but as far as the fast food chains are concerned flippy might be a
bargain in the long run robots don't show up late don't need lunch breaks ask for raises or quit
moley kitchens is a british company that has developed a fully autonomous kitchen
while the company focuses on home kitchens the technology is applicable to fast food kitchens
facial recognition smile you're on camera more than any other part of our bodies our faces are
inextricably linked to our identity as technology moves forward privacy appears to be increasingly
a thing of the past and many people believe it is a reasonable trade-off a number of companies are
working to bring facial recognition technology to fast food restaurants to make it even easier
for you to pay for your food you would simply have to look at a screen and the system would recognize
you and complete the hands-free transaction technology has certainly made people's lives
easier and oftentimes more productive and fulfilling but there can also be a downside
kentucky fried chicken or mcdonald's won't misuse the records of their customers faces
no never but governments especially authoritarian ones could use this kind of data for nefarious
purposes does swiping a card take too long is it really too inconvenient to wave your smartphone
in front of a sensor to make payment everyone wants convenience but how far will it go it would
be pretty convenient to have a chip implanted in your body that would know when you're hungry and
place your favorite order at the nearest fast food chain without you even knowing it at some
point it seems like this kind of technology could become too intrusive but it is one of the things
that prove the future of fast food is here a personal relationship a vanilla relationship
google home and alexa are known as virtual assistants and they can be helpful pieces of
technology that combine a search engine speaker and voice programs that make it possible for
them to interact with people they can be conduits between you and the fast food chains when you're
at home virtual assistants are one of the things that prove the future of fast food is here you can
say alexa open dominoes this simple voice command connects you to the pizza chains ordering app
after placing your order you can ask alexa for updates and track the order to your door
more and more businesses believe they have to enhance the overall customer experience and they
believe using these virtual assistants is one way to do it try it and see people who frequent fast
food restaurants want convenience and speed and if these virtual assistants can make these things
happen companies and customers alike will embrace them however technology often has a downside
and in the case of these virtual assistants customers risk trading privacy for convenience
as many people have pointed out alexa's speaker is always functioning in anticipation of a
command be aware that amazon could possibly hear everything going on within range of the speaker
green burgers and fries how come these green burgers aren't selling disney and mcdonald's
tout the net zero energy fast food restaurant mcd's open at the walt disney world resort in
florida in 2020 as an example the more than eight thousand square foot restaurant was designed from
the ground up with a cutting-edge renewable energy system that generates all the power the restaurant
needs to operate the unique energy-saving features of this futuristic eatery include solar panels on
the unique v-shaped roof and solar glass panels that cover the structure there's even a big wall
of plants that sucks up large amounts of carbon dioxide stationary bikes provide the opportunity
for a little workout before your big mac and give you the chance to make the big mickey mouse sign
light up with the energy provided by your pedaling must go faster once you work up an appetite on
one of the bikes you can decide whether you want to dine in or use the drive-through at
this environmentally friendly location this green mcdonald's is one of the things that proves the
future of fast food is here and it might just be the greenest fast food restaurant on earth
sustainability is a goal worth pursuing but what about the menu apparently this mick green
mcdonald's offers pretty much the same menu as other locations so you'll be able to enjoy the
usual big mac fries or mcflurry at a one-of-a-kind location look sir droids activate battle droids
command them to attack all police droids r2d2 and c3po are probably the most well-known fictional
droids around in this galaxy however a company called starship technologies wins a prize for
one of the coolest names around and it also proves the future of fast food is here this cutting-edge
robotics company is already operating self-driving vehicles in a number of countries including the
united states for now these robotic vehicles are mostly used on college campuses where conditions
are a bit more controlled than they are on a city street but this is sure to change anyway just
coming the robots can be programmed to deliver packages groceries and of course your favorite
pizza or burger and fries from a nearby fast food restaurant these innovative machines can complete
deliveries autonomously or with the help of a remote operator robots are already being used
to flip burgers but they are capable of so many mundane tasks from cleaning up spilled drinks
to loading groceries into the freezer if you're thinking that all of these capabilities might not
leave a lot of work for people to do you're not the only one the future is coming fast
and businesses and individuals will have to do the best they can to deal with the consequences
meatless meat is that ham we're vegan now remember all right yeah i forgot pizza chain blaze pizza
decided to embrace meatless meat back in 2019. the company made this announcement on earth day
to prove its commitment to the environmental cause going green is fine but some pizza fans
were skeptical of the pizza chain's new direction vegan spicy chorizo was touted as a pizza topping
from a future that had already arrived instead of contracting out the creation of this meatless
meat topping blaze pizza's own executive chef came up with it in the blaze's kitchen
i have a big idea like many vegan products this spicy chorizo is made mostly from soy
it's seasoned with a combination of ingredients that includes paprika onion and garlic 2019 was
a watershed year for fast food chains because in addition to blaze pizza mcdonald's burger
king subway and carl's jr also decided to roll out meatless menu options mcdonald's along known
for its quarter pounders and big macs has formed a relationship with beyond meat to help it bring
vegan options to the menu burger king has been selling its meatless whopper made by impossible
foods for several years now this is a small but concerted effort to add meatless options
to the traditional menu this trend is being fueled partly by a desire to reduce the carbon footprint
associated with the meat industry algorithms and analytics sola's algorithm well the 21st century
is here and the technology defining the early decades are algorithms and artificial intelligence
a company called fingermark has developed a technology called iq that the company describes as
the world's most advanced customer journey system the company's probably on to something because
drive-through visits increased by 26 from april to june 2020 following dining restrictions finger
mark's system is focused on the fast food drive through it collects and analyzes a lot of data
about how when and by whom a drive-through is used they know everything fast food companies can use
the data to try to understand how to better serve their customers they want the customers in and
out of the drive through as quickly as possible with the correct order the people at iq think
their technology makes this happen better than ever before sports such as football and baseball
have been shaped and driven by a form of analytics in recent years it seems clear the same thing is
happening to the fast food industry competition for customers will likely only increase
so too will the need for companies to find an edge and algorithms and analytics will be an important
part of their efforts to embrace the future looking for more just tap or click another video
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