- When putting together a logo proposal for your client,
one of the most crucial things you can do
is include in-situ visuals.
In-situ visuals help us demonstrate to a client
how a logo design can work in real life instances.
Ultimately, we will want to use
in-situ visuals to help sell our design.
This helps reaffirm and persuade the client
of the quality and suitability of your design.
If done well, this will convince the client
that the logo is the perfect creative solution
for their product company or business.
Once we have finished our logo design,
it will help to put it
into some appropriate in-situ visuals
which you can use to convince the client of its merits.
In this video, I will be discussing in-situ visuals
and demonstrating how you can create them
in your design proposal.
So, let's get into it.
(upbeat techno music)
Here I am in Illustrator,
and this is a typical proposal document
I will put together for a client.
The first three sections build up the design context
and introduce the idea and thoughts
that have gone into the logo design.
After this, the final logo design
is presented to the client,
including colorways and any permutations.
After this section,
there are a number of pages showing how the logo can be used
in a number of in-situ visuals.
If you want to take a closer look at this document,
you can find it in the downloadable course folder.
The course folder
comes with my complete logo design solution
I will be demonstrating on this course,
including all my design example files and documents
at each step to aid your learning experience.
The folder also comes with design resources
such as a logo design process checklist,
process documents and templates,
a project folder structure, color sample charts,
and a logo proposal document example,
all of which you cannot only learn from
but use in your own design process.
To get the full learning experience
and use the resources to help develop your own logo project
I recommend you get the course folder.
Download link with instructions is in the description.
With the course folder open,
click into the Design Process Example folder,
click into the Presentation folder,
and click to open the illustrated document
or PDF called Euphoria Proposal
and you will have the same document I have open here.
For this project,
I'm working on a logo design for a music festival,
and at the end of the document you can see
I have a few pages showing how the logo can be used
in a series of in-situ visuals.
One of the most important things to keep in mind
when using in-situ visuals is context and scale,
always try and think about where the logo may be used
and how it'll be used in a variety of sizes.
When including in-situ visuals,
you will want to try and make it seem as real as possible
so the client can see it working in a variety of ways
to see if it works or not.
In this case, for a music festival,
the logo may be used in poster designs, as stickers,
on a ticket, a lanyard, wristbands, a t-shirt,
and perhaps on a venue flag
and online social media to name a few.
For this example, I have used in-situ visuals
for some of these common instances
where a logo may be used for a festival
and in some large and small instances.
There are many ways you can source your in-situ visuals,
one way is to take pictures and build them yourself.
However, this can take a lot of time,
and if you are on a project with a tight budget or timeline,
you may want to spend more time
on other parts of the process.
A method I like to use is to invest in in-situ mockups
from royalty free websites,
or use free stock images to superimpose my design onto.
A small investment for a mockup template and a little time
searching for the right image can save you hours of work,
which will ultimately save you money.
Well-designed templates will enable you
to simply drop your logo in in minutes,
and you can use them again and again,
and they are also great to use in your portfolio.
For my project, you can see I have used a few examples.
Here, each one was either a paid-for mockup template
or an image from a stock-free website.
I managed to put these together in just a few hours,
which saved me a ton of time having to do all this myself
and I was able to really showcase the logo to the fullest.
If you are wondering how I did these,
I'll be showcasing some tutorials
over the next few episodes.
Sometimes, when designing a logo,
you may have designed it
in such a way for a specific reason.
In-situ visuals are not just good to show off your design
but also an important method to communicate to the client
why you have designed the logo the way you did,
with any permutations.
For my project, the logo has been designed
in a few permutations to be used effectively
in a variety of instances,
and has also been designed to be used
as part of a language for marketing.
Here, I have used in-situ visuals to show
how I see the logo working
in a variety of creative instances,
both large and small.
First, I've presented the logo in full color
and how it works with a background treatment
for an initial impression.
Next, I've shown how it works on a large scale on a poster,
and this is where I start to show
how the colors work as part of a system.
Next, we see the logo as part of a language on posters,
more large format examples, how it can be used as stickers.
Here, we can see some small format usage,
how it will appear on location specific tickets,
and a lanyard, wristbands, on t-shirts.
Here, you can see how the logo is used in simple way
to celebrate a specific year.
Further examples on t-shirts,
how the logo may work on flags,
how the logo design may work as a stamp for face paint
and decoration for festival goers,
and an emblem badge to feature on a variety of clothing.
How it may look on social media,
and how it may look in context
against other competitor logos.
For this project, the logo design is quite dynamic,
the colors serve a practical purpose beyond the logo itself
which can be used as backgrounds.
Here, I have included a few in-situ visuals
to demonstrate and communicate how this can work.
Depending on the project,
sometimes I'll design a more simple logo
where there may only be one permutation
and a simple color palette
so I may not have to include as many in-situ visuals.
Keep in mind there is no right or wrong amount
of in-situ visuals you could include,
though I would always recommend you use enough
to show a client how you see the logo working
to do justice to your design,
in both large and small formats.
Some of you may be wondering,
why have I included the logo at the end next to other logos?
Well, this is something I have found
the clients respond well to,
and it can help sell your logo design.
When showcasing your logo to your client,
as well as showing it in-situ,
it helps to put the logo next to some of its competitors.
This allows you to show
how it stands out from the competition.
Here, I have a bunch of dance music festival logos,
and I have placed mine in the mix
to see how it appears next to them.
When putting together your proposal document,
consider using appropriate in-situ visuals
as this can really help sell your design
and convince a client of its merits.
In my proposal, you can see I have used
a bunch of in-situ mockups,
each one was either a paid-for mockup
or an image from a stock free website
which I managed to put together in just a few hours,
which saved me a ton of time having to do this myself
and I was able to really showcase the logo to the fullest.
Over the next couple of episodes I'm going to demonstrate
some really good techniques you can use,
and some good templates you can invest in
and how to use them for your proposal document.
In the next video,
I'm going to start by demonstrating a technique
to simply superimpose your logo design
onto a poster street scene,
so see you in the next video.
(upbeat techno music)