Question: How long does it take you to get ready in the morning? Dressed and everything?
Dressed, hair done, face on. 15 minutes. That's pretty quick. Take a guess at how long it
takes me to get ready, specifically if I want to make one of these here videos. 30 minutes.
Double that.
An hour? An hour. As much as women have made great strides in the workplace, making Youtube
videos, Hilary Clinton, we still have to spend all this time putting on makeup. Society tells
us we have to. And because my face looks a lot better. So I have a challenge for you.
I want you to walk a few steps in my high-heels--is that my challenge? No. I want you to put makeup
on my face. All you have to do is use everything in my makeup bag. To help you out here are
q-tips if you mess up. And that's not meant to go in your ear. Nothing smaller than your
elbow should ever get near your ear. This is an unknown fact. Maybe, maybe known. There's
been a lot of empirical data. So what do you think goes first? This is a brush. We got
another brush. Not sure what these are. Something to do with this. This is what ladies are talking
about when they say concealer. No. Nope, you can't say no. Every guy knows what this is.
Every guy has a tube of this in his back pocket. We got another brush. We're up to three brushes.
I don't know why there are three brushes. What is that? Concealer as well. No. Oh okay
this is for the eyelashes. Not on the eyebrows. This says primer so this is what I'm going
to start with. Good! Alright. You win no money. Whoa, yeah that's all you need. It's very
important though Chris that you give me a good makeup job because Proctor and Gamble
sponsored this study that happened in 2011 at Harvard. The psychology professor Nancy
Etcoff who conducted the study found that people perceive women with makeup on in the
workplace as being more competent. Keep in mind you need to make me look more competent.
Whoa did Cheryl Sandberg COO of Facebook and author of 'Lean In' just walk in? Nope, that's
Cristen. Looking like a clown. Just putting it, just there. Just there. They're primed
and ready. Moving on what's next? Do a foundation. Now I'm going to help you out on this one
alright? Okay. Because you put on--with a brush?! With a brush. It's a liquid. Now listen
to this. Helpful tip. Think---Think about stippling. According to this survey that I
found on the internet on a beauty site one-third of women say that they never leave the house
without cosmetics on. Viewers I'd say I'm doing a pretty good job so far. What's next?
This. You know what it's called? This is blush. Just a dabble. Do you moonlight as a makeup
artist? Not yet but after I'm done with you--Wow--I might be getting some calls.You just want
to use a real small circle. What I'm doing here is just pulling it towards the cheekbone.
Now we're going to work on the eyes. I'm going for mascara next. Okay. I hope I don't lose
an eye. As you can imagine Chris women buying all of these products adds up. And not only
that, things like women's haircuts cost more, getting women's clothes dry-cleaned costs
more. You would pay--you laughing at the cost discrepancy of being a woman? Yeah, being
a woman. It is farcical. It's laughable. Motley Fool the money website added up all of the
primary cost discrepancies between being a man and a woman, health care premiums, dry-cleaning,
hair-cutting, makeup. $849,000 more to be a woman. Also because we live on average five
years longer than you guys do. Marie Claire did a survey on all of the markups that are
geared specifically for women. On average women spend $151 billion more every year.
The funny thing though is that women actually spend less time on their makeup everyday than
you might assume. I read an article in the WallStreet Journal recently. It found that
the average woman only spends a little over 7 minutes putting on makeup. You do maybe
some under the eye--oh okay. I didn't know it goes over and under. You can do under.
I want to pop, I want to be red carpet ready. Oh yeah I'm making these dogs pop. Now be
serious about this. Next stop Hollywood. I haven't looked in a mirror but I can feel
that that eyeliner is not where it's supposed to be, can you do a little q-tip touch-up?
We could very well do this video where I'm putting makeup on you. Men's cosmetics is
one of the fastest growing industries, valued now at over $3 billion a year. This marketing
for all of these male cosmetics, they use words like 'power', 'booster'. There's one
thing I saw of nail polish marketed to men. It was called 'man glaze'. A lot of them also
have very sexually innuendo-y names. What would your line of male blush be called? Extreme
cheek popper. Oohh! Sick of those boring old cheeks fellas? Make it pop. Speaking of making
things pop, the piece de resistance. Keep it in the lines. You want to go out? You're
ready. I'm red carpet ready? I'm just afraid too many gents will be trying to uh--bark
up this tree? Can you imagine having to do this every day? And that's what I'm a little
bit nervous about, makeup being infiltrated in the manly routine. I'm going to look at
myself and see how you did. [Laughter]. I look like an Insane Clown Posse groupie. A
lot more competent I'm sure. Yeah. I've got a meeting I've got to go to. Yeah, no you
look great, you look powerful. I am a woman, hear me roar.