What's up brand buildersStephen Houraghan here at brandmasteracademy.com and in this
video you're going to learn how to become a personal brand strategist
so you can take advantage of this growing market and meet their demand for strategic guidance
now if you're new to the channel and you want to build brands that go beyond the visuals and
the logo using strategy psychology and creative thinking then you're in the right place hit that
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you grab the pro brand strategy blueprint it's a free download and the link is in the description
now i created a video recently on what a personal brand strategist is if you haven't seen it i'll
leave a link in the description below but in a nutshell a personal brand strategist
is an expert who puts together a plan for how a personal brand will approach the market including
defining who it's for how it's different how it's going to approach the audience and how
it's going to resonate with them on a human level now in that video i touched on why the demand for
personal brand strategists is increasing and if you think about it yourself think about how many
individual people you know now working for themselves compared to say 10 years ago my
guess is that there are a lot more people within your network who are now working for themselves
and that's because creating a business has become so much easier today than it was before now these
individuals are becoming a lot more savvy about what branding is all about and the reason for
that is they're educating themselves they're reading books about branding they're listening
to podcasts they're listening to entrepreneurial influencers telling them about the value
of brand strategy and they're going out in search of experts that can help them to put together
a personal brand strategy and guess what as of early 20s there aren't too many of them out there
so how do you become a personal brand strategist you can't just simply change your title and that's
enough you have to be able to actually deliver on what you say you can so i'm going to give you five
simple steps that you can follow that will move you towards becoming a personal brand strategist
so you can take advantage of this growing market step number one gain industry knowledge and
experience now chances are if you're watching this video you have some kind of experience and
some kind of know-how about how to build brands now if you don't that has to be your first port
of call you have to go out and get that industry experience you have to go out there and get that
industry knowledge and know-how now there are many different ways that you can do this through
graphic design ux design ui design copywriting marketing advertising there are many different
directions you can go but you need to get that know how you need to get that experience under
your belt so take that upon yourself to go out and learn as much as you can get as much experience as
you can and a little tip here anything you learn within business branding is directly translatable
to personal branding step number two define or learn your framework now you need a methodical
process to be able to follow to develop brand strategies in a systematic way now you'll find
that most independent brand strategists have developed their own frameworks over time through
years of experience but more and more frameworks such as these are becoming available through
online learning even this youtube channel this brandmaster academy youtube channel has over a
hundred videos on brand strategy so there's a lot to learn just here alone but take the time that
you need to develop your own processes or pick up the processes that you need to be able to go out
and develop brand strategies in a systematic systematic way step number three position yourself
as a personal branding expert now most branding professionals fall short at the first hurdle
here because they fail to position themselves but if you simply go out offering the same services
to the same people as absolutely everybody else then you're going to blend in that's just the way
it's going to be you need to put a definitive flag in the ground to say this is what i do and this is
who i do it for and then all of your communication should be based around who those people are and
what you do for them step number four define your offer now most branding professionals again
they have no concept of what a compelling offer is they offer their services as if it's an
a la carte buffet and they put all the onus on their customers to make that decision now
chances are if your prospects are coming into the market looking for branding services they don't
know exactly what they need and they're looking for the experts the professionals to be able to
tell them exactly what they need so you need to package up what you do you need to package your
services up in a compelling way that makes it as easy as possible for your audience to choose you
focus in on the outcome that that they're going to get and take away any decision-making process
that they unnecessarily need to go through and step number five develop your marketing strategy
now knowing who your audience is is absolutely critical but it's only half the battle you then
need to understand where they congregate and how to best put your message in front of them
now this involves a few things first of all understanding how they become problem aware what
situation do they go through when they experience that problem for the first time when they realize
that they have a problem and then how do they find the solution is a solution put in front of them
randomly through an ad do they go in search of it on google or youtube how do they become aware of
that solution and then how do you bring them into your world how do you earn their trust and how do
you compel them to take action the answer to these questions are the fundamental ingredients that you
need for an effective marketing strategy now of course personal branding is nothing new but it
absolutely is on the rise and the reason as i've covered before is that there are more and more
people coming into the market and offering their value into the marketplace they're understanding
what branding is all about they understand that it's more than just a logo and they're
going out into the market in search of branding professionals of personal brand strategist to be
able to develop a plan for them to go to market if you understand what they're after if you have
the methodical processes in place you might just be able to take advantage of this demand and ride
the next big wave if you want to understand personal branding in a bit more detail and the
slight nuances and difference between personal branding and business branding then this video
will help you out until next time brand like a master and i'll see you in the next video you