I know that almost all companies have these issues or best
case scenario?
Maybe I have 10 of these paragraphs written and then I'll
pick which of the two out of ten are relevant.
This video is brought to you by mail Rush dot IO will go
into more info and mail rush in a little while.
But first enjoy the video.
What is the best cold email template?
That's what I want to talk about in today's video.
I'm going to show you one email template that is totally
spam. And another one that follows a process that we've proven
over several million cold email sent that leads to massive
success and booking with Franz that can afford to pay you.
This is something I don't think we've ever shared publicly
before Going to take you into the presentation that we use
for email 10K and I'll show you an example of two different
emails the tale of two emails.
This is what I like to call it like The Tale of Two Cities.
I never read it either.
So so this is a spam email.
This is what most people think of when they think about cold
email. The email is not personalized just as greetings.
We are affiliated with an SEO company based in India that
has helped many businesses to rank on the first page of Google
beautiful use of the Google logo, but away following are
the services we offer at competitive rates.
Rates SEO Smo orm Google Maps optimization just bad.
It's just bad and I can tell you why it's bad, but I would
rather show you why it's bad.
I showing you The rewrite what are we doing differently?
What is the difference between this email and this email?
Well, first of all the subject line instead of first page
ranking in Google space period we have something like quick
question or high from Daniel which has been proven to have
higher open rates in the past.
Although this subject line is not that bad.
If you are actually promising first page ranking in Google
for SEO specifically, I know that promising first page ranking
in Google is something that will get you marked.
As spam because of companies like this ruining it and also
a good SEO isn't going to promise you first page ranking
in Google unless they're doing some shady stuff.
So here we go.
Hey Alex love your YouTube content.
I'm sure you get a ton of SEO cold emails.
So instead of sending a bunch of bullet points.
I'd love to send to specific ideas first off the bat addressing
it to my name only.
I'm not just saying greetings.
Love your YouTube content.
This is a specific first line that shows that the email was
written directly to As a recipient, this is something that
you can do in your cold emails as well using a personalized
first line and love your YouTube content is forwards.
All right forwards and that is something that a lot of people
get stuck on.
They think that personalizing emails has to be an Endeavor
that takes hours and hours for email.
Love your YouTube content.
That's a half a second to come up with.
He has a YouTube channel great.
Love your YouTube content now, I'm sure you get a ton of
SEO cold emails.
So instead of sending a bunch of bullet points.
I'd love to Send to specific ideas.
Now.
These ideas are what's worked in the past for us, especially
when we were growing our x27 marketing firm and sending two
agencies sending to specific ideas was perfect.
And the thing about these ideas is they do not have to be
specific for the actual business.
Like let's say I was sending an email to me who runs his
YouTube channel, and I'm this SEO firm in India.
I am not coming up with these ideas fresh for my company
that I'm emailing.
I know that Most all companies have these issues or best
case scenario?
Maybe I have 10 of these paragraphs written and then I'll
pick which of the two out of ten are relevant and that's
another example of personalizing an email without spending
hours and hours on each email.
So if they're still using old school link building, then
I'll select this one and if they're still using meta tags,
I'll select this one and then I have perfect little short
write-ups that have both the problem.
So I see you're using old-school link building which a lot
of cheap firms recommend.
But will kill your search engine rank in the long term then
the solution the solution is targeted blog post with custom
email Outreach.
We've had clients go from page for to page 1 on Google with
three good emails.
So problem solution.
The second example of that is with meta tags again.
This could be with anything and I'm writing as an SEO firm,
but you could do this for any business.
I don't sell us you never have and yet I was able to write
this following the process that we talked about in our email
10K course, so it works for any sort of services business
number two your website.
So you just meta tags these don't do I think for Google and
actually allow your competitors easy access to the keywords
you use it's better instead to naturally put keywords into
your blog posts problem solution.
Then the call to Accent would love to talk about improving
your search engine traffic like we've done for dozens of
other digital agencies, including fired digital and fueled.
So, I'm calling out specific digital agencies because this
Alex runs x 27, which is a marketing agency.
So I'm calling out my other agency clients very specific
you would call out whatever clients in your Niche you've
worked with so this cold email is to lawyers.
You're calling out.
Out lawyers if this cold email is to restaurants.
You're calling out restaurants.
All right mind if I send over a few times for quick call,
that's your call to action.
Thanks, Daniel.
And that's that notice how this just has a bunch of bullet
points. It's hard to read.
It uses acronyms like Smo which I don't know what that is
orm. No, idea Google Maps optimizations.
Probably pretty good.
We provide all services at much affordable cost of than what
it might be in-house.
What I love too is that this one has a bunch of typos, even
though they're sending it to a gigantic list.
You could have even hired somebody to do a grammar check
before you send your email out to assume thousands and thousands
of people and that's what made them end up in spam.
Please confirm which Services you need from us.
That's the worst go to exit I've ever heard who are they
the Borg please confirm we will now proceed with the SEO
Smo orm.
Please confirm.
I'm not talking to a machine Daniel and India is not a machine.
So I do not know what he's asking, please confirm which Services
you need from us.
I like mine.
If I send over a few times for quick call realize you're
not going to sell SEO Services via email like this.
It's better to just get on a call because then you can pitch
them on whatever you want.
Once you're on the call and you can charge them three four
five thousand a month versus trying to sell via email where
you might get maybe a couple hundred dollars better to go
after the big whales then the small fish that is the second
literary reference of this video.
And that's that.
So this is spam.
This is our process.
This is Spam.
This is our process.
This is what people think of when they think cold email.
This is what you're doing.
This is why you are not spamming and this is why you will
succeed when your competitors will fail.
By the way.
If you want this in-depth check out the whole presentation.
It's at email 10K.com we go through this and a couple other
things that are extremely valuable.
So check that out.
This video is brought to you by mail Rush dot Io if you need
to send cold emails or if your current provider isn't allowing
you to send cold.
You must get an account with mail rush dot IO with mail rush dot IO.
You can send bulk emailing campaigns on autopilot
while avoiding blacklisting problems improve your sending
reputation with your own dedicated IP, and they'll include
a free customized IP warm-up schedule with your dedicated
IP account get 30% off the first month with the promo code
cold email in addition to the discount.
You can also open a free trial account with a sending credit
of 1000 emails.
All right back to the video and Forget to smash that like
button to encourage the YouTube algorithm subscribe for more
content like this.
We do videos three times a week all about sales marketing
and how to improve your cold emailing campaigns and life
and stick around.
Let me know down in the comments what you think of this video.
Do you want more content like this?
Is there anything specific you want us to answer around cold email.
. Let's get a conversation going.
Thanks for watching.
I'm Alex Berman.