today we're going to take I phone 10 to the next level this is iPhone 10's it is
the most advanced iPhone we've ever created
it is made of a surgical grade stainless steel it has a gorgeous new gold finish
on the front and on the glass a screen goes top to bottom edge to edge rounded
into the corners and it's covered on the front in the black back with a new
formulation of glass that is the most durable glass ever in a smartphone it's
an oled display five point eight inches on the diagonal
well the iPhone 10s is not just one but two sizes of display the five point
eight inch and a new six point five inch super Retina display so what do you call
a phone that's bigger than plus size but we call it the iPhone 10s max it is a
remarkable new dual camera system it has a 12 megapixel wide camera a 12
megapixel telephoto camera and in even more improved true tone flash the 12
megapixel Y camera has a new sensor a larger sensor with bigger deeper pixels
it has optical image stabilization and our fast 1.8 aperture lens on the front
side with the true depth camera system and that's a new sensor as well a 7
megapixel sensor that's twice as fast i phone 10s comes in three finishes gold
silver and Space Gray they are beautiful and they're protected from dust and
liquids to an even higher level now ip68 that means it's protected to two meters
for up to 30 minutes stereo sound better than in any iPhone today it's called the
a12 Bionic and the a12 Bionic is the industry's first seven nanometer chip
the two high-performance cores run up to 15% faster than the cores in the a 11
Bionic while also being 40% more energy efficient and a high-efficiency cores up
to 50% more energy efficient and all six cores can run at once
iPhone 10s is able to compare to iPhone 10
get you up to 30 minutes longer in your day we want to reach as many customers
as we can with this incredible technology so that's why we are very
excited to show you one more I phone
they're so excited to introduce you to the iPhone 10 arm it's made for
7000-series aerospace grade aluminum white black blue coral
yellow is even an incredible product red one as well these are protected from
dust and liquids to ip67 this display is really what strikes you know it's an LCD
display that for the first time goes edge to edge the liquid retina display
is six point one inches on the diagonal it is a bigger display than the iPhone
eight plus in a smaller design it has a great new camera system as well it's a
single camera system our best single camera system we've ever made it's a 12
megapixel wide-angle camera the exact same wide-angle camera in the 10s and
10's mask or iPhone 10 R will come and six finishes and in three sizes 64
gigabytes 128 gigabytes and 256 gigabytes of storage and it will start
at seven hundred and forty nine dollars in order it in just over a month October
19th and we'll start to ship a week later than that October 26th iPhone
tennis will come in three configurations 64 gigs 256 gigs in that new 512
gigabyte storage capacity it starts at $999 the iPhone 10's max
same three configurations with its largest screen larger battery we just
$100 more starting at ten ninety nine 10s 10 s max you can start pre-ordering
on Friday September 14th and they'll ship a week later September 21st