- [Ashly] How would you describe my style?
- Very sexy kindergartner, I would say.
- Hi everyone, I'm Ashly Perez.
I mainly do scripted content on BuzzFeedViolet,
and it's pretty embarrassing stuff.
It's like me falling on the ground or being ungraceful.
But recently, I've been doing some unscripted videos
that are about body positivity and self improvement.
But the last piece of the puzzle that I feel like
I don't have is style.
I have no swag whatsoever. I have humor, and intelligence,
and I can talk about politics, but when it comes
to confidence and style, I got none of it.
I really wear only four colors.
I wear gray, denim, black, white,
and then any variety of stripes, as you can see.
I've gotten into a place where I'm afraid to make any big,
bold leaps, so that's why I really wanna challenge my self
to go outside of my comfort zone.
I chose Freddie and Jazz for this challenge
because they are the two boldest ladies in my life.
They wear whatever they want, whenever they want.
So my job this week is going to be wearing exactly
the outfit that Freddie and Jazz picked out for me,
and then I'm going to have to Instagram the outfit
without posting anything about the challenge,
so that people don't know that's what I'm doing this for.
- So Ashly's style.
- [Ashly] So how would you describe my style?
- Kind of casual, sometimes sporty?
- Kid sister.
- Wholesome.
- California teen is the best way to describe your style.
- I feel like she values comfortability.
I think, though, that in her mind
comfortable equals very safe.
- Yes.
- And not taking risks.
- Ashly has focused so much on everything else
but her clothing, that we're not even supposed
to see her clothing.
- So what we've done, is we shopped for five outfits
for Ashly.
- She gave us permission to go wild.
- I want her to look like edgy in a street way.
- I'm excited to put her in a bunch of hats
and some fun prints.
- We're gonna fuck this up.
- I'm so ready to fuck it up.
- Something like that needs to happen.
- I'm into that. I'm very drawn to these, just because
I've never seen her in it. - Okay let's do it!
We could not put her in those.
She would not know what to do.
I'm into any of these.
- I'm into both of them, yeah.
- Even if the clothes that we put her in
she doesn't feel her self in, I want her to be confident
and empowered by just being her.
- I am ready and willing to give my self over to you,
and I'm really excited and also really terrified.
- I think you're gonna be really surprised in
a good way by the outfits.
- Okay.
- The outfits paired with the bob, it's gonna be great.
- Wait, the what?
- The bob. We're gonna...
Yeah we're gonna give you a bob.
- We didn't agree to that...
- Yeah?
- No.
- Okay bob, bye!
- Bob!
- What just happened?
- Yep, we weren't kidding. Ashly is getting a bob.
And this is her actual hair stylist, Elle.
- Hi guys. So, tell me what you were thinking,
what kind of ideas did you have in your mind?
- I want a blunt cut, I want it to be fashionable,
and just like, "There it is."
- And we wanna take it back to dark. All one color.
- Yeah. - Okay!
I will send her out of here looking like a supermodel.
- Fuck yeah!
- Three way high five!
- That's a good almost five. Yeah.
- I feel like Anne Hathaway in The Princess Diaries.
(groovy music)
(Ashly gasps)
I feel my neck, I feel where the scissors are on my neck.
Oh my...
(gasps)
- [Jazzmyne] Yes!
- Wow...
Oh my god. It's so short.
I really like it.
- This is even better than I imagined it looking.
It's just like everything put together,
the color plus the blunt cut, and then
plus your cute little face, it all looks so good!
Oh my gosh. This is gonna up every outfit.
- I can't wait.
- Day one. They're getting ready to dress me.
- Yay!
Ashly will be sporting neon yellow shorts,
an oversized zip up sweatershirt,
tube socks, Converse, and a backwards hat.
- Alright so, Freddie and Jazz have dressed me
for the first time.
It's definitely different than me,
I've already gotten some responses of like, "Oh, outfit!".
I think younger me would've put this outfit together,
but at some point I just started feeling like
this isn't how people dress,
and I shouldn't dress like that.
So I think I'm gonna get a lot of interesting looks today.
But I feel okay. Honestly, after doing
the hair cut last night, that felt so much like
a transformation that I can't even imagine
anything more scary than that, so bring on the clothes!
- You look like someone from Rocket Power.
(Ashly gasps)
- [Ashly] Yes!
- I love your hair.
- [Ashly] Yeah?
- It looks so good.
- And you're eating a cheese stick?
You literally look like a child.
- You look amazing. I like the outfit.
- [Ashly] Really?
- Yeah.
- Who styled you? Jazzmyne?
- [Ashly] And Freddie.
- Yeah.
- You can tell?
- It looks like Jazzmyne and Freddie styled you.
- I like it. Pushing boundaries.
- I don't like 'Grammin. This is why this is a challenge,
it makes me feel so uncomfortable.
- It's very important to have a hype man when you Instagram.
I would always get really clammed up if nobody
was saying anything. When someone would give me
specific directions like "Chin down" or "Look this way"
or "Make this face", it helped a lot.
- Part of this challenge that I have
to Instagram every day, and just be okay with my self
and know that I'm not gonna be perfect at it the first time,
and not comment anything funny.
I call this "Man Spreading".
I thought that they were gonna dress me completely
differently than I did. I thought they were gonna have heels
or big platforms. They were buying me converse.
Day two.
So day two was big, oversized plaid pants,
and then this shirt that was asymmetrical,
and then a yellow beret. And I'm not gonna lie,
when they brought out the beret, I was a little bit like...
Oh my. I don't think I've ever worn a beret.
- Well here you go.
- Oh my god! Okay.
- Ash.
- Okay...
- Be prepared for a lot of people
to tell you you look French.
A beret is fashion, it's a look,
like it's that always fringe.
- I can't believe I'm wearing this.
- I feel like you're just pranking us now.
- Kind of like slumber party on the bottom,
French baseball player on top.
- The beret is really taking it over the top.
I could see you without the beret.
- [Ashly] But the beret is a lot?
- The beret is a lot.
- I have been in my new outfit for a couple of hours now.
I think the beret is throwing people off.
And I don't mind the beret, I feel like
it's part of the experiment.
I'm gonna take the beret off for a little bit
and see if I get a different reaction to the outfit,
and if people like it more or less.
- Oh my god, what the fuck...
What are you doing? What is this?
- I like everything individually
but I've never seen you dress like this,
so it's just like, who is this person?
- [Ashly] What do you think about this outfit?
- I like it. I'm confused by it a little bit.
- So it's been a day and a half of Ashly just trying
a little bit of a new style. We're proud of Ashly,
but we're pissed.
- We definitely want authentic reactions from people,
but we feel like people aren't being open minded.
She ended up taking off the yellow beret.
That's literally the only thing people were commenting on,
and almost kind of making fun.
We don't want this to steer her away from wanting
to take risks and wear things to work, you know?
- Berets are cool.
Duh.
Moral of the story is,
we're making her put the beret back on.
- Beret back on.
- I love the hat. The hat, the glasses,
the matching yellow...
Adorable.
- I cannot believe you were not wearing the hat before.
- [Ashly] The hat makes a difference?
- The hat makes a huge difference.
It's like the accent piece. It really ties
the whole thing together, it's like a focal point.
It feels complete now.
- [Ashly] Do you like the hat?
- I love the hat. I think it looks really good on you.
- [Ashly] Oh shit!
That was probably my favorite outfit.
It just looked really cool. I did feel like
a 90's cartoon character, but in a really cool way.
Today we're gonna post a candid!
You know what, if you wanna wear a hat, wear a hat.
Oh my god. But you're still gonna dress me.
Whoa! What the...
Okay.
- So you're gonna wear this dress.
- Day three was this giant, oversized, denim dress
with a hood and then a beanie on, and people made so many
Steve Zissou Aquatic Life jokes at me.
- [Ashly] I knew Steve Zissou...
- I think this might be the most you
out of everything you've worn.
- I think I agree with that,
because it's like effortlessly cool,
which I feel like is you. You're kind of like
effortlessly cool. - You're like comfy cool.
- So we just got a Gram.
We found a really cool, weird location though,
with weird light. I don't know if it's 'cause
I haven't had as much energy all day,
I've just been sitting at my desk,
it was harder for me to get the energy to do the picture.
But we're going out!
(club music)
Day three was fun because we went out in that outfit,
and although it's not what I would think of normally
as a going out outfit, we went to this club
where they play old throwback music.
I felt like Julia Stiles in Save the Last Dance in that.
We had the most fun and we danced until 2 in the morning
and I was completely sweaty and gross.
- Ash, you still look fabulous!
- I feel like the outfit made me feel differently
than it normally would.
- Really?
- Yes!
I don't dance at all. And I was sober for half the night.
- You were dancing a lot, and well so...
- You looked great boo, you looked great.
- So this is gonna be Saturday's outfit?
- Yes, this is gonna be Saturday's outfit.
We won't be with Ashly, so we're gonna show her
how to get it done.
- Day four I wore this, Adidas track pants,
and checkered Vans.
I like this! It looks cute.
- Isn't it comfy?
- It's really comfy.
That was a super comfy day. It was hilarious
'cause I was just walking around San Diego
making my parents take pictures and footage of me.
My parents are now just so used to me working at BuzzFeed
that they're not even that bothered by it.
They were like, "This is a different look for you."
- Day five!
- Day five was this giant, oversized,
checkered shirt dress thing with fishnets and a cat purse.
It truly felt like I was a 6 year old dressing my self,
but in the best way. Like a really cool 6 year old.
Okay this is the final day outfit.
What would you guys call this?
- I would call this look 90's skater chic.
- Yes.
- I really do feel like a different person.
- You look great!
- Thank you!
Okay let's go do this.
- Okay the black and white with the pop of blue,
and also the fishnet stockings,
you just look really amazing Ashly.
- I love it. I feel like you should be
a part of Spice World.
(Ashly gasps)
- [Ashly] We did it!
- [Freddie] We did it? You did it!
- [Jazzmyne] You did it!
- [Ashly] I did it!
- First of all, I'm surprised that
you even let us give you a bob.
- Yeah. The bob is my favorite part!
The bob was the first thing that we did,
and there was truly no going back from there.
- I was surprised that you were so down.
You were like "What is it? Alright, putting it on."
You didn't really ask questions. You were just in it
and I loved how in it you were and it shows
your dedication and how committed you are to just like
developing and growing and trying new things,
and I think this really did put you into
a new side of Ashly, and I'm really, really proud.
- My perception of you changed.
I knew you personally of being very confident
in your thoughts, and you writing,
and seeing you be confident in different clothing
was just that little star moment
where I was like, "Oh my god! This is it!".
- I think the most interesting thing about this experience
is it feels like I have made a deep emotional change,
even though everything that I did
was superficial on the outside.
And I think that's because putting yourself in
a different shell physically can change how
you feel on the inside.
Thanks guys! (group sighing)
- Thanks for hanging with us!
- [Ashly] No more surprise haircuts. The last ending of
a vlog was you guys being like, "And now the bob."
- [Freddie] So now, a bowl cut.
(laughing)