- Figure out who you are.
Don't apologize for who you are and then become even greater
than you naturally are at what you are.
("Unstoppable" by This Is Wolff)
("Doubt It" by Kyle)
My inbox, that form on my website that goes to De Simone,
the biggest thing that I want from this salesperson is not to
do new business for VaynerMedia the way you
and I think about it.
It's to turn the 400 to 900 requests a week we get
that really want some version of me.
They don't even know what they want into something.
It's time to create a CRM of everybody who asked me for
something, convert them into something for myself,
VaynerMedia or the Vayner family of millions of characters and
then create data.
I love it.
Well, listen I'm gonna talk to my brother and see if we can see
if we can figure something out that's cool,
fun, interesting and worthwhile for everybody.
- [Man] Awesome, Gary. Thank you so much.
- My pleasure have a great day, my man.
Bye-bye. I will.
Keep at it.
I will.
There's one fucking thing I can guarantee.
Everybody right now, let's go Jets.
Jets hat.
That I'm gonna keep fucking at it.
We close? - [Avi] Block away.
- Bam.
Nice to meet you man. You too, bro.
Where am I goin'?
- [Man 2] Eight. - Eight.
Hello, how are you? - [Woman] Good. How are you?
- [Gary] Good. I'm Gary Vaynerchuk.
- [Alyson] Gary? - [Gary] Yep.
How have you been? - [Alyson] I've been great.
Have you ever been to our office?
- [Gary] Mhmmm. I have. I have.
How's the podcast been going? - [Alyson] Good.
(inaudible)
- [Gary] How many have you done so far?
- [Alyson] I've done five or six and I've got,
I think I've got six more crammed in next week.
So we're doing, it's been tech entrepreneurs so far.
Next week we have Tim Armstrong's gonna do one.
Gonna interview Sheryl Sandberg.
- [Gary] That's awesome. - [Alyson] Yeah, so.
- [Gary] You're legit.
- [Alyson] It's a good group. - [Gary] Clearly.
It's so funny.
I actually think my kids are going to have a harder time
being successful than I was.
I think being born in Belarus coming here with nothing.
My parents working every minute, that instilled a huge
competitive advantage, a chip on my shoulder,
a work ethic that I think there's a very good reason that
in the American meritocracy system to the,
you know, by comparison.
There's always stuff.
But in capitalism or the version that we've lived through in the
last 50 years in America, immigrants win a lot.
I was a very poor student which was really unusual for
immigrants but I don't see education as my way out.
I knew that I had it and that originally started as
I'm a good salesman.
And then it was I'm a good businessman and then it was
I'm a good operator and now the
current terms is I'm a good entrepreneur.
So yeah, it's a DNA thing with me.
Even online dating.
I met my wife on JDate, right? In 2003.
- [Alyson] I didn't know it was around in 2003.
- Right. And when it was super like sacrilege.
- [Alyson] Were you the only two users?
- No. New York Jewish dating scene was pretty hoppin' but
I just remember thinking like in 10 years every single person,
I didn't think they'd be swiping to the right but I'm like every
person's gonna do this 'cause this is practical.
And so, people are romantic.
People are like well I'll never buy a tomato on the internet.
This is what I heard in '96.
I'm like, "You will."
'Cause time is valuable.
Because other things matter more.
And so, I knew because I thought people would buy stuff on the
internet long before a lot of people thought.
- [Alyson] What is dinner like with Mark Zuckerberg?
- Well, listen, this is 2008, '09, '10.
That's the Mark I know.
I knew it.
Like when I tell you I knew it,
I wish I was video blogging back then.
The first dinner I had, it was interesting to me.
So I'm built on emotional intelligence.
I'm not the smartest.
I just know what people are gonna do.
So he's a tech kid and an engineer and a Harvard kid
so I go in thinking he's that.
I leave that dinner I'm like fuck,
this kid absolutely gets human behavior.
So that's when I knew, binarily, that he was gonna win.
'Cause I'm like wow, he's got both.
He know how to build it.
Like I can't build stuff.
I'm not an engineer, it's not what I'm into.
I'm like but he understands what I understand.
That was it.
I mean I was just bought into him from Day One.
He's super smart.
Listen we're a funny match in the 10 or 15 times we've
interacted 'cause I only want to talk and
he only wants to listen.
That's why he'll probably end up with a hell of a lot more money
and be successful but he's extremely bright.
I like him a lot.
I think he's kind but most of all he just understands people.
And that's weird because people look at him as introverted and
quirky and all that but I don't see it.
And I never saw it.
Obviously, he's more media trained and grown into himself.
So I can't speak to how he rolls now 'cause I haven't spent time
with him but I can definitely tell you there was no confusion
from those initial meetings for me and I mean none.
- [Alyson] How do you get rid of friends who are useless to you?
- You know what's funny?
It's not useless, right?
This has been the one that I've been very hot on talking about
in the world but I've been scared of because even when you just
said that I was (groans) this guy's terrible.
- [Alyson] It's a good provocative headline.
- It is. I think people are keeping very negative people
around them and if they aspire to change their situation it's
imperative to audit the seven to ten people that are around you
and the reason I go after a friend or a parent,
in the details of that headline I said hey,
you may have to audit your mom.
And not that I want you to never talk to your mom again but you
may want to take a step back.
And I've done this for friends and acquaintances and it's a
very painful eye-opening experience to realize wait a
minute my dad actually doesn't want me to be successful because
he's not happy.
And, you know, whether you call it misery loves company.
And it's not that parents are bad people,
it's a human trait.
It's just a thing.
So to me the world where it's much harder to get rid of your
older sister forever, it might be intriguing to say hey,
I've had this friend who spends all their time making sure I'm
not going to the next level and it really came around the fact
of who listens to you when you complain?
The only groups of people that will listen to you are the
people that have to, your core family,
and your other loser friends. Right?
Like the other people who also want to complain about their
boss and yeah I thought it was actually a very good emotional,
not willing to be talked about,
non-politically correct thing to say.
Maybe if you got rid of one friend or spent a lot less time
with one friend who's a real drag and a negative force and
added a positive person in your office as somebody you now,
if you switched it from 80 days hanging with your negative
friend and 1 day with your office acquaintance who's super
positive to 4 days with your negative friend and 12 with this
other person, not only do I believe,
I've physically watched me mentor people in my
organizations to a totally different life on that thesis.
Listen, I don't hide from being an extrovert.
It comes natural to me.
I can't contain it.
I actually think there's plenty of negatives that
go along with being out there.
But I think whether, you know I see a lot of people who come to
me, introverts, "Hey Gary, I want to be like you.
"I want to be out there." I'm like why?
And they're like, I'm like, "You're crushing it being you.
"You need to be more you. Not a little bit of me."
Self-awareness. I need to run
and we'll do this again, I promise.
Self-awareness and then reverse engineer and put yourself in a
position to succeed.
Let's go, Just. We're late.
("Remember Me?" by Kyle ft. Chance The Rapper)
How are you? - [Man 3] Good, Gary.
Thank you so much for doing this, man.
I really appreciate it. - My pleasure.
I mean you've got a good sales pitch.
It's only four minutes. - [Man 3] No worries.
- [Gary] I just can't explain to everybody clearer when you
figure out who you are and do all that, you win.
If you're great at painting, paint and hire a partner
to be your salesperson.
If somebody at 20 years old made me their business partner as a
painter, they'd be the most famous painter in the world.
Yet, most painters want to be
the salesman and businessman and
women as well as the painter and there's a problem.
85% of painting, 90% of people that are great at painting are
artists and don't have the DNA to sell and vice versa.
All my sales friends and business friends that want to
start all these businesses around something creative,
I have bad news for you, Joel.
You know, you could be a great salesman but
your pottery sucks shit. And so that's that.
That's a very funny analogy for the following.
Figure out who you are, don't apologize for who you are and
then become even greater than
you naturally are at what you are.
- [Man 3] I think too many people give a shit what other
people think of them as well.
- The whole game's broken because everybody's too tied up
into other people's opinions.
I only care about my opinion of myself.
And I care what my mom and wife and kids and the world think,
just not as much as I care about the way I think myself.
And that's it.
Just that slight advantage and I think most of you care more what
other people think than what you think about yourself and/or
you actually don't feel good about yourself, right?
The thing that made me smile, when you just introduced me you
said I'm one of the most motivational people in the
world, and everybody I know that's met him
said he's the nicest guy.
There's no comparison to the better feeling that people that
have actually gotten to know me say that versus millions,
hundreds of thousands, tens of thousands
thinking I'm the coolest.
And that's it. I mean, that's it.
And that's why it's easy for me to feel good about myself.
Right?
And so, I think a lot of people need to start with themselves.
Maybe the reason they don't have more confidence in themselves or
care about their opinion about themselves versus others is
'cause they know they're doing things they don't like.
So they need to work on that.
I get offered and emailed 5,000 different
requests for podcasts
and shows and what I think my friend here,
let's see his name, Evan.
Beau, I'm sorry.
Evan Carmichael introduced me to Beau.
What Beau has figured out is time is the asset and so if you
want Kevin Hart or The Rock or
Beyonce or Ja Rule or Richard Branson
or Tony Hsieh or Sheryl Sandberg on your podcast
maybe you should start the 120 second podcast.
And then you got to be creative and try to figure out how you
get, maybe you create the one question video show.
That's it. The whole show's one question.
Promise you, a lot of people you want as guests if they see in
the headline, I just need four minutes of your time for the one
question show, a lot more are gonna say yes than can you be on
my podcast for an hour and a half.
What's going on with this shit traffic?
- [Avi] I know, we got 15 minutes.
("Remember Me?" by Kyle ft. Chance The Rapper)
- [Man 4] You live? - We're live-ish.
Ish.
Hi, how are you? Yeah, that'd be great.
Thank you. How are you? - Hey.
- [Gary] Such a pleasure. - [Amanda] Nice to see you.
So I'm a traditional television producer and
I'm dying to get into digital.
I feel like it's time to shake it up,
go for something I don't really know.
I'm kind of ready to take the risk--
- And see what's happening in the world?
- [Amanda] To see what's happening.
- Yeah.
- [Amanda] So I was wondering if you looked at my resume.
- I haven't but that's--
- [Amanda] I have it with me if you want.
- Talk it through, give me, I'm more audio anyway.
- [Amanda] Okay.
- [Gary] Context it up for me.
Hulu and Amazon and Netflix are the preview.
There'll be more players. - [Amanda] Right.
- I mean I'm gonna be on Apple's,
one of Apple's new original shows.
There's a lot going on. - [Amanda] Yeah.
- I actually think this is very similar to publishing.
- [Amanda] Mhmmm.
- Remember like eight, nine years ago everyone's like if
I'm a newspaper journalist, I'm dead.
- [Amanda] Yeah.
- You're not dead, you're just gonna work at different places.
- [Amanda] Right.
- So, I think you could fit anywhere.
I think the bigger thing that I can help you with is not
necessarily anything other than
four to five to seven people to meet.
- [Amanda] Yeah.
- That can give you the speeding up.
I mean I think the one thing you'll have to kind of wrap your
head around is I don't know how fluffy or comfortable the
budgets of the traditional TV world were or are or
the people you've worked with.
I think that's usually the biggest thing that people
struggle with when there's a landscape change is that usually
when there's a big landscape change which is absolutely going
to happen with television. - [Amanda] Yeah.
- You're coming from an end of an era which means it's the
fattest and kind of most manifested
of the overhead
that it takes to do it.
And then you go into the new world.
And then the new world becomes the old world.
- [Amanda] Right, right. - You know?
Cable when it was first produced was--
- [Amanda] Right, yeah. - You know.
Let me give you a really good piece of advice.
If you are not on Snapchat, you should get on.
- [Amanda] Okay.
- And you should, you're not on it?
- [Amanda] I'm not on it. - Good.
Let me show you something that I want you,
that's very important to the 15 year part of your career.
- Okay.
- Maybe not tomorrow but definitely
in 36 months this world is very real.
Which is, you're not gonna understand this,
Snapchat's the hardest to understand.
- I know. I've heard it's pretty hard.
- But then you're gonna Google how do I use Snapchat?
- Yeah.
- You're gonna download it and in a day you'll get it.
- Yeah.
- There's a part where they call discovery
where their media is done. - Yeah.
- In here you have to see how
Bazaar is producing.
You have to see what's happening both in video--
- Gotcha.
- and audio form because this is where the world's going.
- Yeah.
- You have to understand this. - Have to understand that, yeah.
- If you don't, you're basically
making radio content for the television.
- Right, right, right.
Thanks. - [Gary] Such a pleasure.
- [Amanda] You too. - Yeah, have a great day.
("Remember Me?" by Kyle ft. Chance The Rapper)
(crosstalk) Maximize our time, yeah.
- Good afternoon, Gary.
- Good afternoon. How are you?
- [Man 4] Good, good. - Good to see ya.
How are you? - How are you, buddy?
Big day. - Big day for us.
Let me know if you can make it.
What?
Why are you able to get me the new episode
so quick and DRock takes so long?
Could be a quality thing.
Maybe DRock's are really good and yours are like mailed in.
- You to hold your passport like that and take a photo.
I think Tyler has your passport. - Is that true?
To prove who I am or whatever? - [Sid] Yeah.
It's basically how they get verified.
- Got it, okay.
- Trying to get you verified on (inaudible).
Verified on Weibo so you can
make IG story-like stuff on Weibo.
- I sent you and Tyler an email. - Yep. Got it.
- Got it.
- [Gary on phone] You will win but you are upset that somebody
else's grandpappy got them ahead of you,
then you're gonna lose.
Everybody started ahead of me.
I'm just catching up.
- (chuckles) That's the best.
- [Tyler] Share Bear's the best thing ever.
- [Man 5] So essentially a question of really going to be
related to Jerome. - Perfect.
- [Man 5] How'd you meet? - Yeah, I'm ready.
I'm ready. I don't need to know anything.
I'm ready to go.
I was speaking in Toronto in a conference and went to Q&A and
Jerome raised his hand and said, "If I beat you in rock,
"paper, scissors can I come to New York and
"have coffee with you?" And I said, "Sure."
Came on stage, he beat me in rock, paper, scissors.
I met him in New York.
Couple of months later he comes
to New York for a 10 minute coffee.
I was hoping to get out of there in eight minutes.
Two hours later, I'm asking Jerome to come with me to
Los Angeles two days later to
spend some time with me.
What ended up happening was Jerome started talking about
what he believed was happening on Vine
and with Vine influencers.
I had lived through that with YouTube and Twitter.
I believed him and we decided literally that night to start a
partnership around this amazing world of influencers on Vine.
- [Man 5] And that story that he has that he was kind of
homeless, super hard in New York and things like that.
In fact he met you very quickly.
- He met me right away but to his credit it was very hard.
He lived in, he literally slept in our office.
You know our business didn't have any money yet.
And he wasn't making money from
brands so Jerome's struggle was real.
Yes, he met me and yes I had a business and I could've paid him
more but he wanted to earn on his own merit and we're building
a business together and so he kept it very humble
and he grinded.
And there was many nights that people would email me and say
there's a man sleeping in our office.
That was Jerome Jarre.
We're in New York City at VaynerMedia headquarters.
750 employees here and we're a advertising agency that focuses
on social media and digital media.
Your welcome.
("Really? Yeah!" by Kyle)
No, let me show you around.
30 days, in 30 days or so 30 minutes with him
and his two boys, alright?
Right, how do you amplify?
Let's have a meeting.
I know what to do. I know what to do.
Love ya, good to see ya.
Good to see ya. Smell good, bro.
Old friends, fun.
Life is good, man. Busy.
I am, I don't know, you tell me.
To be very frank, this is probably ends up being
a huge win.
I'm committed to whatever it takes to make everybody feel
delicious on your end.
That's number one and then, number two,
it will then force a conversation on two fronts.
One, getting us aligned on some of these things on Facebook
world where all the action is.
There's so much good happening.
But it also then leads in to optimizing creative which is
something I want to do a little bit more of so we'll open up
that can of worms as well.
Yep, I understand.
Cool, alright, I'm really behind.
I'll start digging even further.
I love you too. I'll give you any updates
along the way before the summit, okay?
Okay, talk to you, bye-bye.
("View From Hollywood" by Kyle)
You know what would be amazing?
A video and then there's somebody over here,
you're watching and over here and goes,
"If you see this and go to this URL,
"we'll give you," what if you gave away 1,000 something but
only the people that moved and saw the information.
- [Man 6] Yeah. - Because then the press picks.
Then everybody goes, "No, no, you have to turn to get."
Then people will start understanding the game.
- [Man 6] It's interesting because--
- That's where you need.
You need a piece of content that not only brings enormous
awareness that you're the leader but teaches people what to do.
- [Man 6] I get to watch a movie on a giant screen.
- [Gary] I got it. Time to go?
- [Tyler] Yep. - Okay.
I want to do another wine dinner ASAP,
like we did the other day.
- [Tyler] Like the smaller ones?
- Yeah, you know how we did eight people?
- [Tyler] Yeah.
- And there's two people I want.
I want him and I want Jaclyn (censored) who's in my--
- [Tyler] Yeah.
- Can you email both of them and
see if they're around in three to four weeks?
Pick a day, cancel something 'cause I feel like I'm locked in
pretty hard so give me some options.
And let's do another wine.
I'm starting to do these little wine dinners,
introducing friends.
You just came here, I think it'd be good for you.
("Keep It Real" by Kyle)
Nice to meet you, man. You look great.
- I watch all your videos. You're great, man.
- Thank you. - (inaudible)
- That's awesome, man.
Thank you. Real pleasure to meet you.
- Thank you so much for supporting my music.
- Yes, yes, yes. I know it.
- That was crazy. My heart was beating.
I made it, right? - Yeah, we made it.
We made it. My pleasure.
- My photographer.
- Matt, nice to meet you, man.
Thank you, brother.
Picture, sure.
Thank you.
- [DRock] We need new audio for a podcast.
- [Gary] Yeah, let me do this.
I'm 30 minutes late. See ya.
Let me give you one massively good piece of advice,
I will always say no when I'm being told to do something.
Always, always, it's how you guys have
how you've not picked up.
You've picked up on every single thing except.
What's that?
- [Man 7] Can you lower my salary?
- Yes.
("Keep It Real" by Kyle)
So, we're done.
That was it, right?
That's it?
That's a wrap?