Tagging on Redbubble is very important
because it's how customers find your work
and therefore how you get sales.
The tags you choose are just as important
as the design you've uploaded.
So I'll explain how you can set yourself up for success
by understanding the secrets of Redbubble tags.
The tag box used to say "Up to 50" above it
but Redbubble got rid of it and now suggest using 15.
But you can still enter 50.
So... what!?
More tags means more exposure, right?
Well... no.
Redbubble indicated that if you choose
around 15 relevant tags, the algorithm prioritizes your work
in the search results as more relevant
when compared to people that use 50 tags.
In a 2020 article, they confirmed that their search team
have implemented "a bunch of clever things
that mean tag spamming can work against you."
It seems that less is more
and you shouldn't purposefully fill up the 50 tag limit
just because you can.
You might think you'll show up for more search terms,
but it can work against you
for the important keywords that you want to rank for.
My advice is to listen to Redbubble
and use around 15 relevant tags.
If you happen to have more than 15 relevant tags
then use them, but don't purposefully fill the limit
if you don't need to.
Don't add product names like "t-shirt" to your listing,
because this is automatically added by Redbubble,
depending on what the customer is looking for,
so there's no need for it.
And definitely don't try and cheat the system
by using tags like best selling or popular when you upload
to try and appear higher in the search results.
It doesn't work and Redbubble doesn't like it.
When it comes to tagging,
do think about your target demographic.
Who will your customers be?
And what will they type in the search box to find your work?
If you had one like this,
you might decide on ghost, cute, spooky and halloween.
If you get stuck and can't think of any more,
look up synonyms on Google to find alternative words.
So you might type ghost synonym
to find specter, phantom, and wraith.
Once you've done that
I've got three techniques that you can use
to come up with additional tags
as well as a method for vetting them
to see whether they're worth using.
The first technique involves typing tags
that you already came up with into the Redbubble search
to get suggestions of popular terms
that you can then copy if they're relevant.
By searching for ghost, you get recommended pumpkin,
skeleton, trick or treat and creepy.
You can use the arrow on the right-hand side
to see more terms.
Your customers will also be presented
with the same links to click on.
So they're more likely to find your work
if you use these tags.
The second technique involves looking at the best sellers
of your chosen keywords and investigating the tags
that they've used.
Sort by best selling so you know what's making sales
and click the designs that you like,
then scroll to the bottom of the page
and you'll see the tags that they've used.
The good thing about doing this
is that you know for a fact that these designs are selling
and customers are finding them through these tags.
All of them are hyperlinks,
so you can just click to investigate further.
Hold CTRL down as you click to open it in a new tab.
And if you're on a Mac, you can hold CMD and click.
You can then repeat the on the new tags
because you'll see new recommended terms at the top
and new products to explore as well.
The third technique involves using
the Merch Titans Tag Generator
which allows you to generate a list
based on a single keyword.
This tool takes the top tags from the best-selling products
and makes the process easier.
However, it's important to bear in mind
that just because the tag appears
in many of the popular artworks
doesn't mean it's a good one for you to use
or that it's possible to compete for that same tag.
That's why it's important to vet the tags
no matter what technique you use to find them.
Which is easy to do by looking at
how many results there are.
The number of results is always displayed here
at the top next to the keyword
so you can see how much competition there is for each tag.
Is it feasible for you to compete for this tag?
Or is it worth looking for better ones?
The tag "girl", for example, has over 2 million results
which makes it a very difficult keyword to rank for.
"Girl power", however, only has 133,000 results.
Therefore you're much more more likely
to show up in the search results
and make sales for girl power than you are for just girl.
Now you might be wondering,
is it better to tag girl, comma, power as individual tags,
or "girl power" as one multi-word tag.
According to Redbubble, multi-word tags are fine.
Your design will show up for the entire phrase
as well as the individual words used.
So by adding "girl power",
your designs will also show up individually
for "girl" and "power".
If you want an advantage over the competition,
you should optimize your listings
for search engines like Google.
This is often referred to a Search Engine Optimization
or SEO, for short.
Search engines pick up the information that's in your title,
which is here, and description, which is here,
in order to display your products to customers
outside of Redbubble.
People can even search for something on Google
and filter by Redbubble designs on the left.
Try to use at least the main keyword if not more
in your title and description.
Don't just spam keywords, but write the description
in which the words occur naturally.
Rather than having the title as Boo,
you can use your keyword research from earlier
and title your listing "Spooky Ghost".
You can write a description that uses your keywords too,
like "This spooky ghost is a cute addition
to your halloween collection".
That way, you'll be displayed by search engines for spooky,
ghost, cute and halloween.
The description box is optional
and most people don't bother filling it in
so they'll miss out on extra sales.
Redbubble also uses an incredibly annoying
but effective type of marketing,
called behavioral re-targeting.
This means that if someone checks out your upload,
Redbubble pays for advertisements of your product
to chase them around the internet using tracking technology.
So when they're browsing later on,
they get reminded about the design they've seen.
This often works in getting them to buy
because they keep seeing the design that they've clicked on.
It happens if customers come across your design on Redbubble
as well as by searching on Google or other search engines
which is another reason to fill out
the title and description with search engines in mind.
Also consider spelling and alternative terms
when you're tagging,
because Redbubble is an international site.
Customers are ordering from all over the world
and adding an additional spelling for one of your words
can result in hundreds of extra sales.
Despite English being used by both America and Britain,
there are hundreds of spelling variations
and you can quickly check them just by searching online.
But there's also variations in terminology.
For example, American says "fall", 417,000 results.
Whereas Brits say "autumn", 352,000 results.
Adding just one extra keyword can give you access
to a massive audience
that otherwise you would have missed out on.
This is just one example, but there's hundreds of them
and it gets even more complicated
when you add other English speaking countries,
like Australia and New Zealand.
The point, is whatever terms that you plan on using,
just do a quick search to see if other parts of the world
spell it or say it differently
because it can result in so many more sales.
I hope this video was helpful for you
and if it was, subscribe to my channel for more useful tips.
I recommend that you learn about the popular tags tool next
which shows you the top 10,000 tags on Redbubble.
I'll see you soon with more content.