You want to hit your first big YouTube
milestone, 100 subscribers Let's do this!
Hello everyone, welcome back to vidIQ
my name is Rob ,if this is your first
time here we are the YouTube tool and
channel that aims to help you get more
views, and in this case 100 subscribers,
in less time. Our tool is free to
download and any of the things that you
see in this video that look a little
unusual probably do come from vidIQ, a
link is in the description, download it
right now if you haven't already done so
let's jump into the tips. We're guessing
you're at the start of your YouTube
journey, you've made 5 maybe 10 videos
randomly on your channel. Just things you're
passionate or interested in. Maybe it's
video gaming, politics, beauty, travel.
You've had a couple of videos that maybe
10 or 20 people have watched, maybe one has
even cracked a hundred views.
Congratulations if you have, and you've
got some comments and you're thinking
wow, yeah, and got some interaction and an
audience is watching my content, awesome.
Where do I go next?
As we said, you're at the very beginning
of your journey and you now need to
think more strategically. With that in
mind our first tip is fairly simple and
that's to really focus on one particular
passion that you have. Me for example, I'm
interested in soccer, I'm interested in
video games, I'm even interested in a
little bit of WWE wrestling, and of
course video editing and helping people
get more views on YouTube. But if I
started throwing loads of different
videos on vidIQ like wrestling and videogames,
would you be watching that content?
Not likely and it's the same with your
audience, while you may be interested in
all these different things your audience
probably signs up to your channel for
one particular topic. They see something
else they'll probably switch off so for
the next five to ten videos really focus
on one particular niche that you're
really passionate about. Doing this at
such an early stage on your channel is
essential. It helps identify the target
audience and value proposition of your
content, or to put it another way: who
should be watching and why should they
care? It's the soul, the essence of a
video creator. To learn more about these
concepts, you'll want to watch this video
which will help you get up to
one thousand subscribers and four
thousand hours of watch time. Once you've
found a topic that you're really
passionate about you need to, yet again,
niche down. I know we're using this term
a lot but as a small channel you need to
find areas of opportunity where you can
have influence and authority and not be
drowned out by the big guys. Let's take a
practical example. Technology, graphics
cards, people wanting to play video games
on desktop PCs need the best graphics
card possible. So let's do a search for
best graphics cards. We find
some fairly big channels of a top here
we're not going to be able to compete
with that but we can go a bit more
current. Best graphics cards of 2018.
We're narrowing it down, we're getting
somewhere a little bit but still big
channels at the top. How can we get
further into this area of interest? Money.
best budget graphic cards of 2018 and if
we scroll down the list just a little bit
here we have a channel with 51
subscribers and 9,000 views on the first
page of searches for best graphics
cards of 2018. That took a little
intelligent research to find a golden
opportunity in the tech area.
A very simple
and effective way vidIQ can help you
find these golden nuggets when it comes
to keyword search terms is through our
free keyword score down the right-hand
side here. It's essentially saying that
for the keyword of best budget
graphics cards 2018 there's a high
search volume, low competition. In other
words demand for these sorts of videos
outstrips supply. That's where you can
provide some of that supply. Another
thing you want to get into the habit of
doing right now is optimizing
metadata of your videos: that's tags
titles and descriptions. Take a look at
this example again of the best
budget graphic cards of 2018. At the top
of the list we have a channel with
17,000 subscribers with a view count
over 150,000 views, so really successful
and look at how specific and niche these
longtail keywords are: best budget
graphics card 2018, best gaming graphics
card of 2018,
best gaming graphics card 2018 for money.
They've just repeated those same
familiar keywords over and over again
and this leads to YouTube being able to
better understand your content,
categorize it, and send it to the right
audience. Obviously you need good content
behind that but it's always a good start
with metadata. We've done a very
specific video on how small channels
break into search terms and rank on the
very first page for sometimes even 20
times the number of views they have
subscribers. Right now once you have
these five to ten videos on the same
topic, review them and see how successful
they are. If there is one particular video
on one particular topic that's
successful, this is crucial
double down on that content.
It is so important. I've seen so
many times where a channel has made a
video that's been really successful
and then they've just disbanded the idea
and gone on to something else. If you
make more videos on the same content
you're establishing YouTube authority. If
we go back to the tags example and if
you've seen the other video that I
recommended there was a channel called
Wolfpack woodcraft. They made a video on
a backpack and it got 20,000 views which
is awesome for a 1,000-sub channel. Now it
took them a while to realize this
because their audience was asking for
more reviews and comments on this
backpack. He did a follow up one which
was comparing it to another one and this
video now has 6,000 views so 6 times
their subscriber base. It's already one
of the most successful videos. So
doubling down on your content has proven
to be so successful so often it's
something you should definitely be
looking at as a small channel looking to
get your first 100 subscribers. Alright
let's get onto some more practical
things you can do with your channel and
that is a channel banner. You probably
haven't done anything with this yet so
it's about time you change that stock
picture and put on a channel banner that
includes perhaps your channel name, how
often you post videos, and a value
proposition if you have one at the
moment. Even if you don't have a value
proposition just yet it's a good idea to
get into the habit of understanding how
you want to brand your
content whether it
would be with logos, colors, themes... start
now and it'll be a lot easier to follow
that trend as you make more videos with
customized thumbnails and styling within
your video. Another thing to think about
in terms of channel layout now is your
channel trailer. You probably have 5 to
10 videos now with a lot of b-roll
footage and you can use that as you
introduce your channel in about 45
seconds. Hi my name is Rob, welcome to vidIQ
we're here to help you get more views
in less time here's how we do it, boom,
lots of b-roll footage and your channel
should look absolutely fantastic. A good,
snappy way to get people interested in
your content and possibly subscribe to
it. We've talked about this in other
videos but we're going to reiterate this
now. There is a little subscribe button
down here which is the YouTube watermark.
You definitely want to add that to all
of your videos right now. It's done
via the branding tab in the Creator
studio and you want to have it start
maybe about 45 seconds into the video so
it acts as a visual destruction and use
a simple subscribe button. That's what
it's there for and it will help people
subscribe to your channel. You can also
include a subscription link in the video
description of all of your videos in the
first paragraph.
Now the first paragraph is very
important you want to make sure that it
includes lots of keywords that relate to
your video content so it can't be any
more than two or three lines but check
out ours as a kind of template and maybe
you can use that in your own videos.
Community, it's the lifeblood of any
YouTube channel and right now, with a
channel under a hundred subscribers, you
may be getting two or three comments a
video. It is absolutely imperative that
you read all of those comments and reply
to them with some considered thoughts.
Those will be your longest-serving
diehard fans when you grow as a channel
and that is a tremendous reward to those
people who have invested in your channel.
So make sure that you really engage
with all of your community as much as
possible because you have the time to do
it right now. In the future you could be
getting a hundred comments a day and
then it becomes really difficult and you
feel as if you're a little impersonal
as a video creator so while you've got that
direct connection use it. Next we have
consistency. It's vitally important to
any YouTube channel. If you're a new
video creator you may be posting videos
whenever you feel like it, but on YouTube
you need to post videos when your
audience expects and wants them. so if
that means a video a week brilliant, a
couple of videos a week, even better. If
you can schedule a video to be
launched at 4 p.m. every single day then
you've got watching habits to the
maximum but understandably this might
not be possible. So produce whatever you
can do without burning out to maintain
discipline and help develop YouTube
strategies that you can take forward as
you grow a channel. We talked about
channel banners earlier on now we're
going to talk about custom thumbnails
you should definitely start thinking
about how you're going to make them for
your videos. It's the best way of
grabbing the audience and taking them
into your content. People are going to
judge your thumbnails like they do a
book cover and if they just see some
random freeze-frame from your video
that's not going to cut the mustard, you
look at any thumbnails these days from
the largest channels and they're
spending almost as long making their
thumbnails as they are the video content.
You do need to verify your account
before you can do custom thumbnails
there's more help in the video
description so check that out and start
making your own thumbnails. Avoid
being a 1 video wonder with your content.
You want to create a feedback loop for
your audience so they keep coming back
to your content. That's why we said at
the top of this video that you want to
create topics that you're passionate
about but stay relevant to those topics
and niche down to be as specific as
possible. But there are
also other YouTube tools
at your disposal. You've got these cards
which you can use to promote more of
your content, you've got end screens that
you'll see in a few moments that again
push the viewers to more of your
videos instead of somebody else's.
You can check many of these things as
well as optimizing the rest of your
videos with the vidIQ optimization
checklist, it's completely free to use
and it will give you 15 guide points on
how you can make sure that your videos
are completely optimized and relevant
sending your audience to more
of your content. A link, of course, is in
description below. It may take one or two
videos to convince viewers to become
subscribers so creating a lovely
ecosystem which is all about your
channel and your audience is essential.
With these tips you should be well on
your way to 100 subscribers and if
you've already reached that landmark
congratulations, let us know
in the comments below your
best tips for getting to 100 subscribers
and as a community we can help all video
creators get to where they want to be as
youtubers. Enjoy the rest of your video
making day bye for now.