- When it comes to link building in 2021,
one of the top methods remains HARO Link Building.
In this video, I'm gonna tell you exactly
why that's the case and I'm gonna give you
some tips and pointers on how to bring
in those high authority, juicy backlinks to your site.
You may have noticed by now
that we've swapped a British accent
for an American accent
and that's because I'm a new addition to this channel.
My name is Danny and I work
with Julian over at Goldie agency.
So if you were to work with us
and book a one-on-one strategy session,
I'm the guy that you will probably be talking to first.
So nice to meet you and I look forward to seeing you
more and more on this channel.
By the way, we do have a free link building book,
"Link Building Mastery," that contains nine tried,
tested and proven strategies and techniques
for your link building to get you
some of those backlinks to your site.
You can find the link to download that
in the description below.
So what is HARO?
Is it HERRO? HARO?
I'm gonna go with HARO in this video,
but if you think it's different,
just gently remind me in the comment section.
So essentially HARO stands for help a reporter out
and at the aptly named HelpAReporter.com website,
it's basically a hub to link journalists and sources.
Essentially, HelpAReporter.com is a hub
where journalists can get linked up with sources
and subject matter experts
for topics that they might be researching
or currently writing about.
As this video pertains to link building,
I'm gonna focus on the source side of things
because you're the subject matter expert
in your niche and in your field
and you want to get those links coming to your site,
so I'll leave the journalism portion to another channel
and we can just talk about the source portion.
So why is HARO useful for link building?
Well, the answer is pretty simple.
You're becoming a source
and a subject matter expert for a certain topic
and you're going to find relevant traffic,
you're gonna get good PR for your site,
and you basically increase your authority on the matter.
And if people are gonna be coming to your site
from one of these locations,
like a Forbes or a New York Times
or a Business Insider or something like that,
they know that you've already been vetted by the reporter
so they know that what you do is real and they know
that they can be confident if they go to your site
that they're gonna get the information they need
or find the products that they're looking for.
So it's excellent PR
and it's gonna be a good high ranking link
for your overall backlink profile.
But really importantly,
what's super nice about a HARO backlink
is that it's gonna point directly to your homepage.
So whatever you want your viewers and users looking at
when they come to your home landing page,
that's where they're gonna be.
So if you're trying to point to products,
if you're trying to point to blogs or information
or other articles or different types of content,
they're gonna be able to find their way there much easier
than if they're coming to your blog or coming to some kind
of an article or other content that you might be linking to
in other methods.
So how does this work?
How do I get signed up as a source on HelpAReporter.com?
Super simple, actually.
First of all go to HelpAReporter.com.
That's a no brainer.
You're gonna see that you can sign in or sign up
as a journalist, or you can sign in or sign up as a source.
Obviously we're gonna be signing up as a source.
Remember, use an email address
that you check frequently, or get notifications
straight to your phone or straight to your desktop
because there are three periods of time
that emails are gonna be coming through
and you really need to be paying attention
to your email inbox to make sure
that you're one of the first ones that can respond to it.
When you're on the site,
it'll actually tell you exactly what those times are
so you can make sure that you're ready for it.
All right, so I'm gonna give you four tips
on how to pitch on HelpAReporter.com
in order to give you the best opportunity
and some of the best chances to land that first link
and land your first opportunity to be a source.
Number one, make sure that you're pitching to something
relevant to your subject matter and your expertise.
It's super easy to get overzealous and want to
talk about anything and everything that you
kind of know about.
The problem is this is gonna be an SEO tool for you.
You don't want to drive traffic to your site
that's not really relevant.
You want to drive traffic to your site
where you are the expert.
You want to have that authority
and you want those links to actually convert
into real dollars.
Number two, make a great first impression.
Now, remember you're not meeting face to face,
so this is a little more difficult to do,
but basically do a sanity check on yourself.
Before you send something out to them,
make sure that their grammar's correct,
there's no spelling errors and that you're not coming off
as super arrogant or kind of cocky in any way.
You want to sound knowledgeable on the subject,
but you don't want to sound like a jerk about the subject.
Three, make your response stand out.
Remember there's gonna be a ton of people
that are trying to just Google the answer
and come off as some kind of a subject matter expert.
They are not the experts.
You can easily figure out ways to work around that.
Search the Google topic yourself, look at what others
are saying on the front page of Google.
I'm sure the reporter is doing that too.
So if you can actually bring something
of value to that reporter
that's gonna make you stand out from all the riff raff
that's getting linked to him as well,
you're gonna land that source a lot faster
than some of those other people are.
And number four, when you're pitching on HARO,
get to the point.
As much as you think it's relevant,
a journalist really doesn't care
how many puppies you saved on the way
to your first webinar to deliver a speech
on the exact subject you're talking about.
He doesn't care.
The reason that they're coming to you
is because they have the deadline to make
and at the end of the day, they're trying to go home
and hang out with their family as well.
Get to the point,
but also keep a little bit of character in there.
You don't want to get so to the point
that you just become a robot.
You need to have some character,
you need to have some flair,
but you can't just meander on and on and on
like what I'm doing right now.
And remember, stay positive.
It might be your 10th try,
it might be your 20th try, but keep at it.
There might be thousands of people
like you trying to land these links
from journalists out there in your field.
It really depends on the niche, but if you stay positive
and you keep at it and you keep playing the numbers game,
eventually you're gonna get selected as a source
and before you know it, you'll have hundreds or thousands
of eyeballs on your homepage all at once.
By the way, if you're wanting to build links to your site
but just don't have the time or the bandwidth to learn
and employ these techniques, that's perfectly fine.
You can join us over at JulianGoldie.com
or you can find the link in the description
to find that as well.
If you schedule a one-on-one meeting,
you'll actually be talking with me
and we can go over your site,
some of the bottlenecks that you're seeing,
and we can figure out a plan
and a strategy to build links to your site.
If you want to do HARO, we can do that too.
Thanks a lot and I'll see you next time.