i'm gonna put this on a t-shirt i'm gonna put this on a coffee
mug i'm gonna make you posters and magnets and whatever i gotta do
are you feeding the funnel if you do not know this Andy-ism i'm to show you the picture that
this is really crazy i'm going to show you the picture that i drew on december 15th
2020 it was a tuesday and i i was about to do my annual moves to make because we did it
on december 16th last year it's december 15th this year it both happened to be a wednesday
and if you don't know what the funnel is this is the funnel and i know i wave it around a
lot because i've been waving it all year i think per show i got the biggest bang for the buck out
of this card and per activity you're going to get the biggest bang of the buck if you follow
this this concept these principles what what do i mean by feeding the funnel all right
so your job search activities the moves you make in in in pursuing your your job everything in
life is a funnel okay everything it doesn't matter what you do everything's a funnel i
can make a funnel out of anything 90 of the activities that you do should fall in this
orange section up tight i don't know if you can see the orange resume send outs now you
might be thinking well hang on i gotta keep sending my resume nine out of ten hours no
ninety percent of your time should be dedicated to finding a company to work for finding people
in that company networking to get to people in that company sending them an email or message or
calling them or walking to their house or whatever to get them your resume so all of those activities
ultimately with the goal of sending not not loading your resume not loading no applicant
trashing systems no ats's sending your resume to them falls in this bucket so if you're working
full time on your job search 40 hours a week 36 of them should be spent doing what i just said okay
because that's the probability of you getting your next job i want your effort to be aligned
with the probabilities so if you got a 90 chance of when you piece all these and add all these
things up of getting your job this is the way it's going to happen then what happens you send
your resume out then what happens then less people not a hundred percent well maybe some of you get
back right and you go into exchanges one percent what does that mean well one percent of your time
should be going back and forth with people what does this mean well andy i sent a boss hunting
message i sent a networking message to an old colleague i sent a boss hunting message to
somebody they didn't get back to me you agonizing this is this is what you're doing what a lot of
you do how what how much time should i wait before i follow up with them what should i say to them
when i send them a follow-up i sent them three follow-ups when should i quit hey why are they not
moving fast enough in the interview process all of that stuff and all that anguish you go through
yes stop it okay 90 percent up here and then they become an afterthought until they get back to you
okay this is why i want you to keep feeding the funnel what happens when you feed the funnel
you don't care if they get back to you right what is this akin to and what's
what's the greatest analogy for how to feed the funnel a lot of you were with me last month
right in the job search challenge uh that five day event that i had but even if you missed it
some of you have it as a product some of you um had it saw it live if you if you're if you missed
it i do have a video or two somewhere on my job uh somewhere on my youtube channel you can go find it
okay but this is what i mean back and forth very little time this is logistics
hey mr recruiter man where should i show up where's the zoom link where's your office great
see you then that's it okay then you're going to go into interviews and then what's going to
happen what did i say you're going to get multiple offers what are you going to do you're going to
choose one of them right okay that's what i mean by the funnel funneling down ten percent maybe
nine to ten percent of your time should be spent prepping for interviews conducting your interviews
right what does this also mean when you get an interview on the line
so what so keep going an interview and you could squeal with glee and put effort into it
but 90 of your time so if you're prepping for that interview for an hour you should spend
nine more hours sending messages or finding people to send messages to while you're interviewing
you keep feeding the funnel why so your blood pressure doesn't go up when that interview isn't
going the way you hoped when the when the recruiter isn't calling you back and they
said they'd call you back this week and it's three weeks and you're wondering how long should i wait
you don't care because you've got so many things going what do i call them bitters balls in the air
that you don't care if they get back to you right okay so are you feeding the funnel
what's an analogy from my life let me give you let me give you an analogy for my life
so i got this thing it's called the job search coaching program it used to be called the job
search boot camp i put it up in 2017 you're all invited to come if you're not members already
when i initially put it up in december actually this december of 2017 is when we first sold it
i had spent the prior year and a lot of time building a product right it was a product it
was an initial product version 1.0 i spent 90 percent of my time doing what building the damn
thing then what happened then i hung the for sale sign i'm open for business on this product
ever since that time that's four years now i have spent 90 percent of my time doing what
marketing it right and then i spend some time like tomorrow you're going to get
three awesome lessons tomorrow right and i continue to to nurture it and service it but
i'm constantly looking for what more people to share it with so that they could see it
if somebody comes across me and they don't care to buy right there's a whole bunch of you on this on
this session and three percent of you will buy or something like that maybe some of you already did
but it is it is not my goal in life to spend a lot of time in here trying to convince you to buy the
product right i'm looking for people that i who are interested in enrolling and then once they
get a sense of it they might start asking me some questions if they ask me questions what are those
buying signs what do i do i answer the questions right just like you in an interview and but what
do i what do i not do i don't keep chasing them and saying do you want to buy do you want to
buy do you want to buy where are you i answered all those questions what else don't i do i don't
answer the same question twice okay so you want to go back and forth with me what do i do you
got a new question wonderful i'll answer that for as long as it takes you to get comfortable
those are buying signals that's different you need to be able to differentiate this your
buying signals are all done in the interviewing okay so keep this in mind the world is abundant
there are employers out there that are falling all over them that would fall all over themselves
to get you to work there your problem isn't that you're not good enough your problem is you're not
you're not spending enough time looking for them okay so so so take a take a page out of my book
do it feed the feed feed the funnel okay so what are the questions that i want to ask you
about about the funnel i want you to ask yourself am i spending enough time generating
new leads right are you feeding the funnel enough what else don't i want you to do
i want you to make sure you're not doing this am i wasting time and energy in follow-ups
and in the applicant trashing system bad bad bad wait don't get me wrong there's nothing
wrong with prudent follow-ups but the sales person who keeps emailing me about whether i want to try
their app or do a collab with them that sent me the fourth email the even the second email
i'm never gonna get back to them and no amount of pokes at me are gonna make me move faster at
all and if anything it's gonna turn me off okay so so keep keep that keep that in mind so number two
number two make sure you're feeding the funnel and if you're in my job search
coaching program you have a picture of the funnel in in the bus hunting bible among other places
you