(dramatic orchestral music)
- Element number five: secret language.
What is it?
Secret language.
So all tribes and subcultures have
their own secret language and rituals.
So when it comes to having a character
that bonds with your audience,
you need to speak the secret language as well.
Because when people who don't speak
the secret language, they feel
like they're an outsider.
They feel like they're an outsider.
So let me give you an example.
If outside of the group, you would tell people about VEG,
they're thinking about vegetables, yes?
Okay, but in here, talk about VEG,
we know it stands for what?
Vancouver Entrepreneurs Group.
That's a secret language.
DLIC, Dan Lok Inner Circle,
that's a secret language.
Masters Circle, for people who,
MTO, if you're in my inner circle,
you know what that is, yes?
Yeah, outside our inner circle,
you don't know what it is.
With me focus, rich by design, additive gratitude.
If I tell my inner circle members, I said
insider jokes, hey, we've got a problem.
So my people would know what that is.
Outside of that, it's like what the hell
are you talking about?
It's insider language, secret language.
So let me give you one quick bonus strategy.
Very simple but powerful way to differentiate yourself,
and that's what I call create your own technology.
Create your own what?
- [Audience] Technology.
- Dan ain't talking about computer and shit?
No, no no no, no.
Technology is a specific set of instructions
or steps or big ideas that will bring
your clients to the results they're
looking for quickly and easily.
So what's the problem in your business
that everyone wants to solve?
So this is the question your
technology will deal with.
Let me give you a very simple example.
How many of you have seen the book SPIN selling?
There are a lot of people teaching sales, yes?
When you go to Amazon, you type in sales book,
how many books are out there?
Tons, a lot of sales authors and trainers.
So the guy came up with an acronym, SPIN,
stands for Situation questions, Problem questions,
Implication questions, and E-payoff questions,
S-P-I-N.
So if you come up with a terminology or
technology for yourself, suddenly you're
not just somebody else.
So it could be, say for Gary, you know what?
What I do when I work with him as
a real estate professional, I have a
PROFIT formula, P-R-O-F-I-T, it's an acronym.
P stands for whatever.
R stands for whatever.
So if you want anybody else, you can go to anybody else.
But if you want my, I'm the founder of this concept,
only I can provide.
So if you want any else's training,
go to anybody else.
But if you want SPIN selling,
there's only one guy you can go to, yes?
That's very powerful.
Better be first than different.
If you're first--
- [Audience Member] Great point.
- Yeah, yes. Better be the first, that you
are the owner of the concept,
everybody trying to copy you, they're a copycat.
'Cause you're the founder of this concept.
Just some kind of acronym.
Suddenly, ooh, the founder of the SPIN selling
model that is so fancy.
It's the same shit!
Asking questions in sales, what's new?
It's the same stuff!
Seriously!
SPIN selling, ooh, fancy, right?
Same thing with REIN, that's a very good example.
Real Estate Investment Network.
How many have heard of REIN?
Yeah, very successful, thousands of members,
very successful companies.
REIN has a program called the
A-C-R-E, ACRE program.
Acronym, stands for Authentic Canadian Real Estate.
They came up with their own terminology,
is how we do things, is real estate.
It's buying the damn thing!
How many ways can you do it?
Oh, but if you want the ACRE program,
you can only get it through REIN.
You getting it?
Very powerful.
I love this.
Very powerful.
Same thing, F.U. Money.
Let me tell you a quick story about F.U. Money.
When I first came up with the book title,
don't laugh, but when I first came with the
book title, the original book title,
it was actually How to Use the Internet to
Create a Ultimate Lifestyle Business.
That was, I know how sucky it is, right?
How to Use the Internet to Create or
Build Your Ultimate Lifestyle Business.
How many of you think that's a bad title?
That's a horrible title, right?
So I'm like, "Okay, and what about I
"call it something about financial freedom?
"But there's so many books out there on financial freedom!
"How can I differentiate myself?"
And I was brainstorming with a friend of mine, Dave Dubeau,
and we were sitting in downtown Thai house, actually.
"You know, I need a concept, I need something that,
"I need a big idea, I need my own terminology."
And then somehow we came up with, actually,
the first concept we came up with
is called F.U. Number.
That was the original title, F.U. Number.
And then finally, before I released the book,
I did a survey, I ran a Google AdWords,
a survey to entrepreneurs.
"You know, we have F.U. Number and then the
"How to Use the Internet to Create the
"Ultimate Lifestyle, and then we
"have F.U. Money," and then 80% of people choose F.U. Money.
There's my book title.
So I went through the same process.
So, financial freedom, internet,
there are a lot of guys who could do that.
But F.U. Money, there's only one guy.
Does that make sense?
The same idea.
Yes.
(audience member mumbles question)
Hmm?
(audience member mumbles question)
Yeah, yeah, so you can see,
the coins, it's a secret language.
(audience laughs)
You see it now?
Only 1% of people see it.
Most people just see a stack of coins.
Yeah, only a handful of people,
only like that, right?
Book signing.
(audience and Lok laugh)
Now you know, the secret is out.
- [Narrator] Ten times your finances.
Ten times your business.
Ten times your marketing.
Ten times your life.
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