- SEO isn't new, it's being going on for a very long time.
Heck, I've been a SEO for over 10 years.
With all the data out there,
there must be a formula that we can all copy, right?
Well there is.
Hi everyone, I'm Neil Patel,
and today I'm going to break down how to build pages
that rank number one on Google consistently.
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What are these things that you need to know
if you want to continually rank number one
or even on page one of Google?
So here's some data that we found around the web.
And a lot of the data that we found
is from Backlinko, Authority Hacker, and Ahrefs.
So let's dive right in.
The first trend that we saw, ask a question in your title.
Question-based title tags
typically see a 14% higher CTR rate.
In other words, you want clicks.
If you rank number two on Google,
and someone ranks number one,
but your listing gets more clicks
than the number one listing,
what do you think that tells Google?
It tells Google that the number two listing
should be number one, and the number one
listing should be number two.
So consider asking a question within your title tag.
Not only did Backlinko have that data,
but also, ClickFlow by Eric Siu
found similar data points as well.
So in other words, ask questions within your title.
The second thing that we found,
is title tags between 15 and 40 characters
tend to do really well.
Are those ones that, hey, you want to have a title tag
that's as long as possible, as many keywords in there?
We found that nowadays shorter title tags do extremely well.
One of the big reasons for this is, a lot of us
are on mobile devices now, we're no longer just using
laptops, or desktops computers.
A lot of us use mobile devices, heck,
Google now has more searches for mobile devices
then they do from desktop computers.
It shows you that short and to the point does very well.
Now here something interesting, it's not just title tags
but Etsy also did a study and they found
that when they also made their URL shorter,
not just their title tags, they found
that it actually performs better then longer ones.
The third tip I have for you, is to add meta descriptions.
I know this seems common sense, but everyone's like
yeah, we all have meta descriptions.
Well, a lot of the sites that we're seeing,
when we're crawling using Ubersuggest,
with our own app, we found that over 30% of the sites
that we're crawling on a daily basis,
don't even have meta tags.
Instead they're just letting Google
place the meta description for them.
Now, here's the thing, by adding a meta description
you can get 5.8% more clicks.
It's simple, it's easy to do, because that way
you are controlling the language, the text,
the message that you're conveying
which makes your copy more appealing than your competition.
Fourth tip I have for you, optimize for featured snippets.
According to Ahrefs, 50 to 65% of all the number one spots
are dominated by featured snippets.
And adding structured markup to your site, helps with that.
It also makes your site very mobile friendly,
which helps you get more traffic as well.
So add structured markup, because that way
it'll increase the odds that you can be placed
in the featured snippet box.
The fifth tip I have for you, keyword placement and density,
it still matters.
According to the study done by Authority Hacker,
after they analyzed a million SERPS,
it was determined that placing your keywords
in h1 tags, meta tags, like the meta description,
title tags, all of this showed a much higher correlation
to ranking on page one.
So in other words, the basics, the old school tactics
that we used to do, six, seven, 10 years ago,
and really emphasize on, they still matter.
Roughly 1% keyword density is what you want to stay at.
Staying, you know at 5%, 4%, all of that is to much
of keyword stuffing, and these days Google algorithm
is smart enough, that they know
that when you talk about dog food, that's also similar
to talking about a pit bull, dog food, or puppy food,
and all those type of keywords are related.
In other words, they have this big build in thesaurus,
dictionary, and they can figure out what people really mean.
They know that when your typing an apple,
if your looking for apple that you eat, or a apple computer.
So you don't need to stuff as much as you used to years ago.
And hey, if you're trying to figure out how to do
all of this for optimizing, for your title tags, meta tags,
h1 tags, you don't have to do this manually anymore.
You can just put URL into Ubersuggest
and click on the site audit report
in the left hand navigation, and it will tell you
what changes you need to make to optimize
for specific keywords.
The sixth tip, is to add your keywords in the URL.
On average, URL's with keywords had a 45% higher CTR,
then URL's that did not contain the keyword that people
are searching for.
You know you've seen this click baity title tags,
and meta descriptions, and sure,
doing those kind of things can help,
but having your keyword in the URL also tells the searcher,
that hey, this result is what I'm looking for.
The seventh tip I have for you,
optimize for the parent topic.
A good example of this is, the SEO beginners guide by Moz.
So Moz has a lot of articles on SEO,
but if you look at their beginners guide,
they have this main page, that talks about SEO
and its overview, then they go into each
and every single different section of SEO,
from on page optimization, to link building,
and they all flow back up to the parent page,
through internal linking.
Now when you do that, it helps you rank higher.
Now last but not least, the eight tip I have for you,
according to a study by Brian Dean, long form pages
are the most predominant on page one.
Long form content get 77% more clicks,
and much more social engagement.
Now that doesn't mean that if you just write long copy,
you're automatically going to get on page one,
assuming that people want to read the long form.
If someones just searching for two plus two,
they want the answer that two plus two equals four,
they don't want to five thousand word article.
But, if you have a long end up article, that makes sense
for what people are searching for, it's in depth,
it's providing value, it's educating them,
it's making whatever they are reading, super actionable
And they know what to do next, that'll work,
that'll help you get on page one,
because you are providing the best user experience.
Now if you want help dominating page one at Google
check out my ad agency Neil Patel Digital.
If you have any questions, leave a comment below,
and I will answer it.
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Thank you for watching.