Hey everyone. Jason here, digital marketing consultant. And in this YouTube ads guide,
we are going to build a $5 a day YouTube ads campaign.
The only legitimate way to actually pay for more views and subscribers timestamps below,
along with a another super deep dive video into everything else you can do with YouTube ads
here, we are going to 80 20 of the process and dive into a campaign specifically designed.
to spend $5 a day or two 50 a day across two campaigns and grow your channel attracting of
course your ideal subscribers. Let's go ahead and jump into my screen here. So when it comes
to the types of ads, we are going to be running, we're going to be using something called YouTube
discovery ads. So these are going to show up in search and they will also show up as suggested.
So these are not going to be the ads that pop up in front of a video.
We found that that while those do get a really good watch time, they don't exactly
convert into subscribers as well as discovery ads do. So let's go ahead and go through the campaign
structure we will be using. So we're going to actually create two different campaigns
at $2.50a day, and we'll talk about how to split those up and what targeting to use.
And then we'll quickly wrap up with the type of video that works best
for your campaigns. Spoiler alert. It's not a channel trailer. And I'm guilty of using
channel trailers in the past. So let's go ahead and jump right in. If you don't already have one,
we're going to be using a Google ads account. So all you need to do
is hop on over to Google search, Google ads, and you can set up a free account.
And if you're asked to set up a campaign immediately, there's actually
a small little bit of text at the bottom where you can. Expert mode. And you can actually skip
through all of the tutorials or the onboarding process at Google tries to force you to create
a campaign right then and there. So I'm going to assume you've got your Google account set up.
They might ask for your billing information. That doesn't mean. Bill you immediately. And
we are inside of Google ads. So what we're going to do of course is create a new campaign. So I'm
in my campaign overview. If you're in campaigns, you'll just click that giant blue plus button.
So we'll click on new campaign here, new campaign, and we're going to create a campaign with.
Any goals or guidance. You're going to notice that as we go through this,
Google's going to try and help us. And we're just going to say no,
it's okay. We totally got this. So let's go ahead and move on down to video, of course,
because we're trying to promote our YouTube channels. Go ahead and check out the links in
the description to videos on how to do all those other different types of campaigns.
We're going to do a custom video campaign. Again, we want as much control as. I'll go
ahead and click continue here. And then of course, we'll just give our campaign a name. I recommend
something that makes sense to you. And then at the very end, just have discovery. So in
my particular instance, F five, that lets me know the video we're using fresh fans academy.
I just made that up as if it's the video's name. And then discovery lets me know that this is a
discovery ads campaign because you're never going to have discovery ads and. In the same campaign,
it's just a big no-no. So we'll go ahead and drop down here to campaign,
budget and dates. And we're going to go ahead and click on daily and we can put into 50 a day.
So we're going to make two campaigns for the $5 a day.
Yes, this works. I have campaigns running at 50 cents a day. They hardly get any views,
but the views they do get are really. So we'll go ahead and change our start date here. I'm
just doing this in the far in the future, and I recommend running it for two weeks.
Now, the reason I recommend doing this is because Google will continue to spend your money,
right? So make sure you have an end date because there's no excuse that Google's going to take
and giving you a refund. If you forget to turn off your camera.
So we'll go ahead and leave it at a two week runway here.
And then we're going to go ahead and enter our locations. Now, four locations. Go ahead and click
on, enter another location and click on advanced search. We're going to add locations in bulk
don't use radius, and then just drop in the top three to five countries that you want subscribers
from. So this is something that you can actually look at in your creator studio or YouTube studio.
I always forget what they call it, and you can actually see where most of your
subscribers are from by country. And you can either follow that as your guide,
or you can just choose the countries you want subscribers from. Right? So I'm just
going to go ahead and hop on over to one of our, uh, Excel sheets here and drop.
Five countries and we'll go in and click on search and then we can click on target all.
And you'll see, now they are highlighted on this map. So we have Canada United States, New Zealand,
and of course, Australia over there and we'll go in and click on save. And the reason I recommend
not having more than three to five is because you don't want to spread out your data too much,
because then you might get some countries that only have one or two views.
And how are you going to decide whether or not that country works? Right. So we'll go and scroll
down here. Go ahead and leave it at languages. The countries that you're targeting, you are targeting
a secondary or non-primary, I should say non primary language of that particular country. Um,
but for the most part, when you're doing discovery ads, people aren't going to click on your ad.
If it's in a language they don't understand. Right. So just go. That's why I just recommend
leaving this alone. Now, when it comes to inventory type, we're just scrolling down
the page here, go ahead and click on expanded. So what happened in the past? And the reason that we.
Something that looks like this is because big brands got really, really freaked out
when they were showing up on videos that they didn't exactly agree with for whatever reason.
And when it comes to growing our channels, well, we're not going to judge
what our potential subscribers are watching. Right. We're not forcing them to watch those.
And those videos are technically all in line with YouTube's terms of service. So
instead of judging our potential subscribers for what they're watching,
we're just going to show our ads where the big brands are unwilling.
And the reason we want to do this, our costs are going to be a lot less
because we don't have to bid against the big brands that are super scared of their brain.
Super judgmental, what people are watching on YouTube. So I'll get off that soapbox.
Let's go ahead and scroll down here. You also have some other options.
So we'll go ahead and click on to exclude embedded YouTube videos. This
isn't really a big deal cause we're doing discovery ads, but I just always click it.
And then if you are really concerned about your, your video is showing up on something that's
against YouTube in terms of services and the videos uploaded and YouTube is automatic robots.
Take awhile to figure out, oh, this isn't okay. And they take. Then you can go ahead
and click on content, not yet labeled between you and me. I always leave this checked,
but I'm just showing you where you can uncheck it because I get comments that people are concerned.
So we'll go ahead. And actually that is going to be all there is to it to setting up our campaigns.
So we are going to click, skip ad group creation for now, because we're going to
do that in the next section. So I'll go ahead and click on. And yes, we do want to skip. Yes,
it's advanced and we will go ahead and create our campaign. It's super far in the future.
And when we click continue to campaign, we have our campaigns set up now in the top gray bar here.
I just want to point out, you can always click on all campaigns
to get back to your campaign overview level, where you can see. So with that,
our campaign is all set. So let's jump back over to our diagram here. We've set our campaign,
chosen some countries expanded inventory and set our budget to two 50 a day.
Since we're going to be doing two of these campaigns. And I won't go through this twice,
you'll just follow this process twice.
So now it's time for our ad groups. And, uh, the best way to think about ad groups
is the audiences were your ideal viewers. So what we're going to do here is choose three, two.
Placements. I'm going to go through this once, just so you don't watch me do the same thing
seven different times. So let's go ahead and jump back in here because what I recommend doing
specifically for growing your YouTube channel is to just target other channels.
Your potential subscribers are already subscribed
to it's a great way to make sure that you're targeting the right types of.
So we'll go ahead and click on this plus button here. And by the way, I should,
I should mention we're still in the campaign that we just created. I know I'm talking really fast,
so timestamps blow to go back. So I just get overly excited here. So let's go ahead,
click on this plus button. And of course we start things off with giving our ad group.
I'm going to call it channel and then what you should just fill in whatever channel
you're targeting. Obviously I know what channel I'm going to target here. So I'm
just going to type in video creators. So when it comes to your other options here,
you want to ignore all of them and go straight down to placements.
Now, if you were driving traffic off of YouTube, you're trying to make sales, or
you're trying to grow your email list. Then you might do something with demographics and.
But for the most part, when you're trying to grow your channel, you need your costs to be
as low as possible. That's critical keeping your costs as low as possible.
And the way that one of the ways to do that is to give Google less restrictions. So the
more people Google can show your ads to the less your costs are actually going to be. Now,
I know this sounds a little silly because you go wait,
does that mean I'm going to get a bunch of random people who aren't good.
Yes, you will get some people who aren't a good fit, but the lower overall cost, it means that
you're going to be able to eventually get subscribers for under a dollar per
subscriber. So we'll go ahead and click on placements here,
and then you can just search the channel that you want to target. I'll get to channel groupings.
So we'll click on YouTube channels, video creators. He has a lot of great content.
If you're also trying to grow your channel, obviously, cause you're watching this. Right.
Okay. And then when it comes to this column,
only have one thing here. I get so many questions and comments about this. Do not have anything.
In this ad group we're done. That's it. We're going to set our bed and we will leave. Please
do not add anything else. The reason we can't add anything else is Google will not
give you the data on what's working. If you have more than one thing here,
we'll lump everything together and you'll go, oh, this ad group got 10 or 20 subscribe.
I don't know which channel did that because it just groups everything together. So make sure you
have one channel. We'll go ahead and scroll down here. Minimum bid 10 cents. Now our five, oh boy,
5 cents. I gave it away. So if you run ads for week and I get comments like this all the
time as well, someone comes back to one of our videos and they're Superman and they just type
in drusen your YouTube tutorial, Tony students, because I have no views and no impressions.
What's wrong with this. And you know what? It's totally normal to have no views,
no impressions. Go ahead. Leave it at 5 cents. If you run an answer for a week and you get nothing,
just increase it. It's always better to figure. Find out. Oh,
we had to pay 10 cents to get some subscribers. We were paying 10 cents and we could have paid five.
So it's better to go up then, you know, down. So we'll go ahead and click on skip ad creation
now. And by the way, this 5 cents is what you're going to pay per view. So when someone clicks
on your ad, you're going to pay 5 cents. So we'll go ahead and skip the ad. We'll
skip. And when we save ad group, they're going to ask us a very important question.
Do we want to do in stream or we want to do discovery now you can't undo this. So
make sure you check discovery and never have a discovery ad group and an in-stream ad group
in the same campaign. Okay, there we go. We'll close it and click on save format here.
And now we have our first ad group targeting video creators.
So I'm going to go ahead and through the magic of.
Add two more ad groups just like that. So when it comes to how many ad groups or what channel sizes,
you can target any channel size, I recommend at least a hundred thousand or more, and group
your channels by size. So as an example, these channels are around half a million to a million.
So they're going to have the budgets spread evenly throughout the ad groups. Whereas if. Uh,
channel with a hundred thousand subscribers. And then we had three channels with a million
plus subscribers that channel with a hundred thousand subscribers is going to get no views,
no impressions, because the big channels are going to suck it all up.
So that's why you actually want to make two ad groups, one ad group with really big channels.
And when I grew up with some smaller channels and you'll see which ones perform better.
So with that, we've chosen. Who we're going to target with our ads. Now, one other quick note,
these are following the subscribers and viewers of the channel, not the channel itself.
So when you see your ads running next to random videos, it's just. People don't watch the same
channel all the time. So we'll go ahead, come back to our diagram here and go into our final
section section, creating the ads, go and hit that like button. If you're getting some
value timestamps below, because yes, I'm talking fast and we're going to go ahead and dive into.
The creation of your ads and why you have to re upload that's. I think the second,
most common question here. So we'll go ahead and go back to our campaign. And we're looking
at our ad groups. We'll click on one of our ad groups here, and we can go in and click
the plus button. Now you can copy paste your ads to the other ad groups later.
So we're just going to go through. Once. So we'll go ahead and click on our plus button here.
And then we will drop in a URL of a ad that we have the video that we want to run as an ad,
and I'll get to what the video should be in a moment. So we'll
scroll down here and just give the video a headline, a quick short description.
You can see on the side, how the headline and description looks. And then for the ad name,
just go ahead and give your video, your, the actual video, a some sort of code or name,
and then it can be headlines. Thumbnail one. And that's what stands for, even though.
Test thumbnails anymore. I just out of habit continued with T1.
So you can just put H one because you might try out different headlines. And now we need
to talk about what video should we actually put here. And the question is the answer is really,
really simple top performing content videos that you already have. So even if you only have a
couple hundred views, I recommend doing this when you have 10 to 20 videos on your channel anyway.
So what you want to do is just go over to creator studio. And choose a video that you're
really proud of, or that gets a lot of views and subscribers already. Go ahead and change
10 to 20 seconds of it. Whether you cut a part out, you add something to it, you change some
music. You just have to do a significant change and then re upload it on listed.
Now why on earth? Do I say this in every single discovery ad video,
because of graphs like this, as you can see here,
the average watch time for this particular. It was around five and a half minutes. But if you look on
the very last grouping here, you can see YouTube advertising average a minute and 15 seconds.
Now, just because YouTube creator studio video studio shows you a breakdown of this does not mean
that it's ignoring the ads for the watch time. Right? We all know that average watch time
really makes a big difference on how a video performs organically. Well,
here's another one. Where average is going to be worst time to hit the mic.
So taking this video as an example, let's say our watch time is
four average watch time organically is four minutes. And our average watch time
for ads is 50 seconds. Well, YouTube is going to average all of that together. When it figures
out whether or not it should rank your video organically, it doesn't matter that we can see a
breakdown by the traffic source or our view source YouTube averages that altogether, and it will.
Absolutely destroy any organic video that you have. So do not run
ads to your preexisting uploads. Now I do get the question. Well,
what if I don't care? Very hardly get views anyway. Well, if that's you, then go ahead.
Just knowing that you're going to kill that video and is never going to rank organically.
It's a heartbreaking how many comments we get of people. Who've just destroyed their videos
in their hardware. There's really nothing you can do once you've done that. So please
re-upload unlisted. So we'll go back to that. I'll get off that soapbox
and we can come down here and just click on, save, add,
and then I'm going to click out to our campaign and that's all there is to it to setting up your.
YouTube discovery ads for of course growing your channel. So what,
what are you going to do at this point? You'll go ahead and copy that. Add to
your other two ad groups and you'll make a whole nother campaign at two 50 a day,
targeting smaller channels anywhere from 50,000, all the way up to 500,000 subscribers.
And then this particular campaign we targeted. 500,000 and upwards. So your channel groupings
might be a little different, but on average, that's what you're looking to accomplish. So
thank you so much for watching. Sincerely hope you got some value out of this video.
You're ready to go setting up some ads for actually growing your YouTube.
It does take a while to get that cost under a dollar per subscriber.
But if you persevere and you test, you will learn a tremendous amount when it comes to
what your potential subscribers actually respond to and actually care about. So go and hit that
like button subscribe for more marketing and YouTube ad guides, just like this one.
And until the next keep building the business you love.