- One of the most common questions that I get
from CEOs and entrepreneurs is,
"Well Dan, how do you find good sales people?"
Well, let me share a story with you.
Now, many many years ago when I was scaling my company,
I needed to hire some sales people,
some good sales people, right?
And there were a couple sales people that I hired,
and I gave them some leads and they would call these leads
and they would follow up and try to drum up some business
and things like that.
And at the time I was very naive
and I didn't know, I made so many mistakes.
First of all I was paying them per hour.
Pay sales people per hour, it is a horrible idea.
So I was paying them per hour,
so the more phone calls they make, the longer
those sales conversations, the more money that they make.
And every single time we would have like a meeting with that
those few sales people and they would always say,
"Oh Dan, we're having some phenomenal conversations, right?
We are, we have like very good relationships with them
that I'm gonna follow up.
Oh my goodness, a lot of sales will be coming in!"
I'm like, "This is great, I'm so excited!"
And there's always something, right,
some business is gonna come in, right?
And they always like, "You know what, I've had conversation
with this prospect two or three times.
I know she's gonna buy very, very soon."
I'm like, "This is great, it's awesome."
Well, here's the problem, they didn't close shit.
Nothing!
- Nothing!
- I mean nothing.
They're very good at talking to people,
they just can't close.
So one of the things you have to understand
and I'm very, very cautious when it comes
to the vocabulary describing who I'm looking for.
I'm not interested in having sales people.
I want closers on my team.
You see a lot of people they excel but they can't close.
Giving that demo, doing that prospecting,
following up and having multiple conversations
unless you close,
nothing happens, right?
Nothing happens until you close that sale.
So that was a huge mistake that I made.
I was paying them per hour, right? (laughs)
Paying sales people per hour.
So understand this, the question is,
is not so much, how do you find good sales people?
I tried that approach that didn't work, right?
Instead I believe sales people need to find you.
Good closers need to find you.
And how do they find you?
By having the proper structure.
I know because I'm speaking from experience.
We run the largest virtual closer organization
in the world.
We're closers in over 150 countries.
I know closers when I see one.
So let me tell you where you're not gonna find 'em.
You're not gonna find them on Craigslist.
You're not gonna find them on Indeed.
You're not gonna find them running an ad.
Chances are anyone looking at a job post,
any sales people looking for a job post
they're not any good 'cause the good ones,
probably they're closing for someone else right now.
Does that make sense?
Second, you have to have a realistic expectation.
The biggest mistake that I see entrepreneurs,
even CEOs make is they think sales people,
they are magicians. (magical music)
Hey you know what, I've got no lead.
I've got no revenue, I'm gonna bring on some sales people
and suddenly they could bring me half a million,
a million dollar worth of revenue.
When you have nothing!
When your product is not a good match.
When your funnel is not good.
When your message is not good
and you think just having sales people
they can bring you business.
That's not how it works.
Imagine, right, you have the best driver in the world.
And you give them a car with no engine,
how far would they go, not very far, right?
The engine is your marketing.
The engine is your product.
The engine is your business.
You've got to give them a good car,
match that with a good driver, a good closer.
Then you're gonna go fast.
So that's what I see in terms of attracting good closers.
You have to have that.
So with myself, I couldn't find 'em.
I tried any ways you can think of,
I couldn't find 'em.
I find that at the end of the day the best way
to have closers for my organization is I train them.
That's the best way because this way
I could have as many closers as I want,
as I need to scale my business.
And that's why I train them because
that's the best way to develop closers.
So, if you've got a funnel that's pretty dialed in
and you're driving consistent quality traffic
to the funnel and you've got a high ticket offer.
Or maybe even multiple high ticket offers.
I want to share a video with you.
You can click the link here or somewhere here.
It is a special, private presentation
that I gave to a group of seven figure, eight figure,
even nine figure entrepreneurs.
How do you scale your revenue, with professional closers?
So click a link and check it out.
If by the end of that video, you feel like this is something
that you need help with and you meet our criteria.
I'll be more than happy to recommend some
of our top closers to your company and maybe help you scale.
So, check it out.