Today I am hoping to catch your eye with product suggestions from a category that
gets an incredible amount of orders in the dropshipping universe. And I'm just
tickled pink to tell you all about it.
Hi world how's it going it's Mark from Oberlo. You are watching Show and Sell.
Show and Sell is full of practical tips and smart product recommendations,
so tap the notification bell if you don't want to miss this show in the future.
Today we are taking a look at beauty and makeup products. Our data shows that this
is a niche that gets lots of dropshipping orders. In the first part of
today's video I'm going to give you a few numbers to help you decide if
selling makeup and beauty products is right for you. After that I have a couple
of great product examples to show you that you can import into your store.
We'll talk about a few sales and marketing essentials that you can
implement as well. And to finish I have an up-and-coming product recommendation
that is extremely popular among consumers in this market right now. So
first let's look at the data. In 2016 the United States beauty and cosmetics
market was worth $60 billion. This figure is set to increase by 50 percent
by 2020, reaching an eye-popping $90 billion, making the US the
biggest market for cosmetics in the world. But the popularity of these
products isn't limited to the States, they travel really well too. Beauty and
health products are number one for orders in huge markets like the UK,
Germany, and Brazil. In addition makeup and beauty generates
a lot of revenue for Oberlo merchants: These products rank in the top five for
GMV in nine of the ten biggest markets––only Italy doesn't feature here. To put
it short and sweet: This is a niche with immense drop shipping potential. And now
we're going to look at how you can tap into that potential with a couple of
product recommendations. To begin I have with me this 10-piece gold makeup brush
set. The handles on these brushes are easy to grip while the bristles are soft
to the touch and blend powders with ease––just what a customer would expect from a
quality makeup brush, which is probably why this set has an average of 4.7 stars
out of 5 from almost 2,000 customer ratings. Beauty items like this can sell
really well, as we see from the order counts for this particular brush set
over the last 30 days and 6 months. But what those figures don't tell you is
when and why they are selling well. That's why we
always encourage you to dig a little deeper when you see a product with
interesting product statistics like this. How can you do that? Google Trends is a
fast and simple way of checking online interests in a certain search term, or in
our case a product. It reveals when interest in that product hits its peak.
If we use Google Trends to check in on makeup brushes we can identify a clear
consumer trend. Makeup brush sets our perennial holiday bestsellers. When
interest for a product peaks around these times, it usually means customers
are purchasing these items as gifts. A makeup brush is a good gift because it's
simple yet useful. Most importantly the receiver of the brush is less likely to
find an objection than they are if they receive lipstick in a color that they do
not normally use. This kind of insight from Google Trends is invaluable for
your marketing efforts. It helps you identify when in the year you should
raise your ad spending. We see a similar trend for this electric eyelash curler.
Google Trends shows us that interest in this product is pretty steady all year
round. The holiday season spikes are less pronounced than they are for the makeup
brush set, but they are nonetheless there. This electric eyelash curler is a
time-saving interpretation of the conventional eyelash curler––simply
switch it on and warm up the safe heated curling plates and then use the curler
to add shape and volume to natural eyelashes. Costing $10 you'll
need to price this eyelash curler a little higher to keep your profit
margins healthy. And it complements the makeup brush set which costs roughly
$3–$4 to four dollars. Why not sell both in your beauty and makeup store, using
ads to see what sells better? In October National Retail Federation has
forecasted a strong holiday shopping season in 2018. Retail sales in November
and December are expected to grow by between 4.3% and 4.8%.
Now if you want in on that action then there are tons more products
like the brush sets and the eyelash curler on Oberlo. You just have to
rummage around and make sure to use the Oberlo product statistics when you do
your research. Alright, if you do decide to sell makeup and beauty products
online, there are a few essential tips that we recommend you follow. I'm going
to leave links to all of these resources in the description below, but let's check
them out now. These kinds of products are all about helping customers to look and
feel good, so your online store should match that sentiment too. Watch this video
we made about five of the best Shopify stores that sell in the health and
beauty niche it's only five minutes and fourteen
seconds long and it's full of great marketing tips and design guidance for
creating a beautiful online business. It also includes a peek into Kim
Kardashian's online store. Once you've seen what the creme de la creme are
doing to get sales come back here and take a look at online store themes made
available to Oberlo merchants on Shopify. We have three themes to
recommend that are ideal for creating a beautiful business online.
They are Pop, Handy, and Mr. Parker. They specialize in different aspects of
beauty and makeup ecommerce, for example, the handy theme is optimized for mobile
and small screen users. Hit the links below to see which of them meets your
online store needs. There are some awesome Shopify apps that you can use to
attract customers into filling their carts with your products one of our
favorites is perfect for merchants selling makeup. It gives your customers
to chance to quote-unquote "experience your products in your online store." The
makeup magic mirror allows customers to virtually try on cosmetics before buying.
This is an awesome way of increasing conversions for products like lipstick,
eyeshadow, blush, foundation, and many more it removes a barrier to purchase that
online consumers face, allowing them to try before they buy. I have one last app
to recommend before I tell you about a beauty and makeup product that has great
potential for dropshippers. Now here the Show and Sell team are big fans of
social proof measures. And we are fans for good reason. Over 70% of Americans
say they look at product reviews before making a purchase and it is probably
most true in the beauty industry. Yotpo is a free social proof boosting app
that collects reviews, photos, and question and answers from your customers.
It also helps drive high intense traffic by displaying ratings in organic search
results on Google. That's a beautiful marketing tool for
any merchant to get their hands on. Now all that's left is for me to reveal an
up and coming product recommendation that you can import into your store
right in time for the holidays. It's the perfect item to complement stores that
sell makeup brushes. It's the silicone makeup brush cleaner.
This product is selling like sweet silicone hotcakes and with the upcoming
holidays, sales can be set to rise even further. If you import it into your
makeup and beauty store we suggest using the makeup brush cleaner as a free gift
item––at around $1.50 it's mega cheap and when the holiday season
is over you can upsell this silicone bad boy to anyone who buys makeup brushes.
How do you feel about selling beauty and makeup products? Would you like to know
about influencer marketing for these products? Ask us! We read all your
comments and we'll get back to you. thanks for watching this episode, until
next time learn often market better and sell more