Today we’re taking a look at one of the top product niches on Oberlo.
Usually products in this niche start trending right now, and stay that way until the New Year.
Stick around to see if you think it’s a product worth importing into your store.
Hi world how’s it going, it’s Mark from Oberlo, here with Show and Sell.
This series is our chance to share awesome product recommendations and specific marketing
tips with you.
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for more videos like this.
Today we’re talking about a product niche that consistently performs for dropshippers.
Jewelry.
Ranked by Oberlo order counts, Jewelry has been in the top five niches over the last
three years.
Back in 2016, it was even number one.
Let’s take a look at this rankings table so we can go one level deeper and see what kinds of jewelry within this niche are popular
among customers.
Here we see the nine most popular types of jewelry to sell online with Oberlo.
Necklaces and pendants, bracelets and bangles, and rings are most popular among customers.
They were the top three performing types of jewelry respectively, going back to 2016.
Here we have some examples of these popular items on Oberlo.
A charming love heart necklace, a dashing dog pendant, a seven chakra healing bracelet,
this cool arrow bangle, and this nifty ocean wire ring.
In the next couple of minutes we’re going to discover why selling jewelry like this
online is a sustainable, steady dropshipping business, and then we’re going to look at
the ways in which you can start selling jewelry too.
And if you’re still not convinced that you’ll get sales with jewelry, I have a powerful
app to share with you
that is proven to help convert traffic into checkouts.
So stick around to find out what that is.
All right, so why should you start selling jewelry online?
Among jewelry professionals the answer comes in three words: “Female Self-Purchase”.
Female self purchase refers to the growing trend of women purchasing jewelry for themselves
in ever increasing numbers.
Women also happen to be more frequent online consumers than men.
That means with jewelry, we have a buzzing target market, in an industry that is worth
approximately seventy billion dollars, and growing annually.
Dropshipping is perfectly suited to catching these female jewelry customers who prefer
to shop online.
And here are three reasons why:
One: Shipping: Jewelry doesn’t take up much packaging space, and it’s light, both of which make
it a great product to dropship.
Thanks to small packaging, your shipping costs will be relatively low.
Two: Sizing: Selling jewelry online comes with the advantage of sizing.
Unlike clothing, most customers don’t need to try on every piece of jewelry to know whether
it will fit or not.
This helps when it comes to attracting impulse purchases.
And three: Variety.
There is a huge selection of beautiful and unique jewelry available on Oberlo for a wide
range of prices.
You can import new or different pieces to your store in minutes.
Meaning you can offer more jewelry choice to your customers whenever you see a shiny
new market opportunity.
All right, ready to look at how we can sell and market these beautiful badboys?
We’ll start with three fundamental tips.
Vet your supplier.
Purchasing jewelry is said to be an emotional purchase.
Consumers buy jewelry to commemorate occasions, as a reward, because the piece is pretty and
it makes them feel good, the reasons go on.
That said, if your shipping and product quality undermines that purchasing experience, you
could end up with customers who are disappointed in the product upon delivery, and that could
lead to returns.
To avoid this, vet the supplier you are interested in.
And don’t settle until you are sure that your supplier’s shipping times are true
and that the product is as described and depicted.
We made a video [right here] that helps Oberlo users to find the best suppliers.
Why not watch that the next time you need to work with a new supplier.
Next is presentation.
When it comes to selling jewelry online, appearance is everything!
Start by taking care of how you look by building the right kind of online store.
Shopify has a range of website themes created specifically for online jewelry stores.
They offer benefits perfectly suited for selling online, from design and layout to mobile device
responsiveness, and even SEO.
And once your store is up and running, go ahead and take some beautiful product pictures.
People like to feel an emotional response to the item when they shop for jewelry.
So melt their hearts with lovely product imagery of your jewelry pieces.
You don’t need an expensive camera and a studio.
We think well organised macro photos work best with jewelry.
And the best way to do it is to keep it pretty, keep it simple, and click this link to a blog
post we wrote about how to get great product shots for under twenty-five dollars.
Once you’ve covered these three essentials, it’s time to start selling our popular jewelry
products.
But where do we start?
Perhaps the real question here is not where, but when.
That’s because interest in jewelry, like the pieces I showed you earlier, remains consistent
all year round.
But if we look at these spikes here on Google Trends, something interesting emerges.
We see that virtually all types of jewelry begin to skyrocket around Thanksgiving, and
reach their peak around Christmas and the New Year.
We could say that all those pioneering female self purchases are what maintain consistent
levels of interest throughout the year.
But what explains those sharp increases in interest between fall and winter?
Here’s a hint: those female self purchasers aren’t just buying themselves jewelry for
the holidays.
They, along with many other people, are buying jewelry as a gift for someone else.
Jewelry makes an incredibly popular gift.
Which is why this next stat is worth remembering: In the US, the three holidays with the highest
percentage of gift giving are: Christmas, Mother’s Day, and Valentine’s Day.
If we factor in that most people use Black Friday as an opportunity to do their Christmas
shopping, then we can safely say that these are the holidays when you should be importing
jewelry products to your store, planning your marketing efforts, and ramping up your ad
spend.
And you can ramp it up smartly too.
By setting up strategic ad campaigns on Facebook.
So for holidays like the big ones I just mentioned, why not run ads announcing special deals.
Free shipping is a good deal to offer, as we know online consumers like it.
The offer of free shipping is a popular one among merchants.
Here’s one way of making your shipping deal stand out and seem even more appealing with
zero extra effort required.
Make the user feel like they are getting an extra special offer by saying your free shipping
is exclusively available to your Facebook fans.
Campaigns like this are awesome.
You can target consumers according to specific demographics, like age, gender, location,
interest, and whether these users are connected to your business.
If you run a campaign like this, remember to stick to a strict daily budget on your
ad spend, and to to set a deadline for the end of your run.
And if you offer free shipping, don’t forget to include that cost in your sale price.
Targeting your audience is pretty seamless on Facebook.
Simply fire up Facebook Business, head to audience insights, and start defining groups.
Like we have here with a potential audience for our chakra healing bracelet.
The great thing about Facebook Business is it gives you an idea of how likely your target
audience is to interact with your ad.
As we see on the right, the median ads clicked for our group is 40, compared to the median
for Facebook, which is just 13.
That’s very encouraging indeed.
When you get this part of Facebook ads right, you can generate sales for your store, or
likes for your page.
And if you do get more likes than sales, then don’t worry, cos I’m about to tell you
how valuable they are.
You can increase your audience and reach with these likes by using Sponsored Stories.
Sponsored stories let advertisers take word of mouth recommendations and promote them.
You’ve probably seen them before.
I see Sponsored Stories when my Facebook timeline shows me that one of my friends liked a new
page.
It’s an effective way Facebook helps boost brand lift for online businesses.
And with your boosted reach, you’ll get boosted traffic coming your store’s way.
Then it’s up to you to put the final marketing touches in order to convert traffic into sales.
Converting traffic into sales.
That’s a problem we hear from dropshippers from time to time, and it’s why I said I
would share a resource with you now that can help.
Socialphotos is a Shopify app.
Once you connect it to your store the app scans Instagram for content that is related
to your business.
Then it adds that content to your product pages.
So to complement your product images, socialphotos glams up your product pages with user-generated
content of your jewelry being worn by actual customers.
The Socialphotos team claim that online stores that use the app benefit from a five percent
sales lift and a nine percent conversion lift.
Interest in jewelry is about to heat up, will you import any jewelry products to your store?
What niche would you like us to look at next?
Let me know in the comments below, and I’ll make sure to get back to you.
Thanks for watching this video, and until next time: learn often, market better, and sell more