- In this video, we're gonna look
at the three best YouTube keyword tools in 2019
and how you can easily use them
to grow your YouTube ranking,
your video views and subscribers
with YouTube SEO.
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Hey, it's Justin Brown here from Primal Video
where we help you amplify your business
and brand with video.
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Let's jump into it.
YouTube SEO, search engine optimization
is one of the most consistent and reliable
and reproducible ways to get your content found organically
and to get more views and subscribers on YouTube.
Using some simple keyword research tools,
you can easily identify high volume ranking video topics
and the exact search terms
that your viewers are actually typing in to find them.
So, right now we're gonna take a look
at our picks for the three best YouTube
keyword research tools in 2019
and exactly how you can use them
to grow you YouTube channel faster.
And stick around to the end
because I'll also share with you a free resource
that can easily 10 X your results with keyword research
and YouTube SEO.
Okay, so the three tools.
Now number one and number two are kind of related,
so I'm gonna cover those two at the same time.
So, the first one we're gonna be talking about
is the YouTube search bar.
Now most people here are probably familiar
with that auto fill feature in the YouTube search bar
and how powerful that can be but before we get into that,
we also wanna get tool number two installed
because that's gonna supercharge our results here.
So, tool number two, you wanna head to keywords Everywhere
and install the plugin.
Now this is a plugin that'll work
on both Chrome and Firefox.
So, for all of you Safari users,
you'll have to jump across
to something better, I mean, one of the other ones.
So, that you've got that installed,
head back to that search bar,
type in your query or your string of potential keywords
and you can see that you've got so much more data there.
It's populating from Google the search volumes
for each of those search terms.
So, you can see straightaway the amount of search traffic
those terms have on Google.
Now these are specifically Google search volumes,
these aren't YouTube search volumes
and the two of them can differ a little bit.
Both of then are owned by Google
and you can easily rank your videos in Google.
We've got quite a few videos
that are actually ranked number one in Google
just from us looking at this search traffic
and optimizing our videos
and keywords accordingly.
So, going back to that autofill box
and the suggestions in there,
these are the exact words
that people are typing in,
the exact things that people are searching for
for answers to their pains
or answers to their questions
and this then is the exact wording
that we wanna be using in our titles
and descriptions and tags.
Now when you're going and typing in some of these searches
or potential topics that you could create
for your industry for your niche,
then you can also use a wildcard and it's the underscore.
And what this will do is this is essentially a placeholder
so it'll tell Google to fill in the blank for you,
so you can use this in and around those keywords
that you're typing in, around the topic
and again, these are things
that your potential audience are actually searching for.
It's also a good idea to throw in the mix here
and to enter into that search bar some additional modifiers.
So, these are words that your viewers will likely type in
to help narrow down to find the best content for them,
so these are words like best, top or easy,
these are probably the most popular ones
or it could even be something like how to.
So, not only is this now giving you an awesome list
or potential topics that you could create videos on,
it's also showing you the amount
of search traffic or search volume
for those specific terms.
And then obviously you can gauge which are the ones
that you wanna create content around based
on those actual suggested topics
and how much traffic there is.
If you've got a topic that you wanna talk about,
there's not a lot of traffic,
then it may not make sense for you
to actually create that video.
Now pro tip, you can also assess the search volume
and the competition on YouTube
by performing a search
for a specific term but then checking the average number
of views that's on the top videos.
Now if they're low, then there's unlikely gonna be a lot
of traffic for those search terms but if they're high,
then there's likely gonna be a lot of search terms.
Now if they're high and the channel
that's getting those views is relatively small,
so they're not relying on their existing subscriber base,
then you really could be on to a winner.
Tool number three is TubeBuddy.
Now you could use something like vidIQ
which is very similar.
We just find ourselves mainly using TubeBuddy
because it has awesome A/B testing,
great channel management
and their bulk updating tools are really powerful.
One of the things that TubeBuddy will give you
is a ranking score for your keyword or key phrase.
Now, it's not always accurate
but it can help being the deciding factor,
if you're trying to weigh up a couple
of different options.
TubeBuddy will also let you see the tags
that have been used on any video
once you've clicked them
which is really helpful to get keyword ideas,
especially when the person knows what they're doing
in ranking their videos.
So, this'll allow you to go and check the tags
that people have used for videos
that might be ranking for the topics
that you're looking to rank for.
You can also check related suggestions
and most used tags for ideas
and then use those to circle back around
with tools number one and number two.
Now if you haven't used TubeBuddy before,
then I'd definitely suggest checking it.
It does start with a free plan
but on the paid plans,
they unlock some awesome functionality
like bulk updating text in your descriptions
across your entire channel.
A/B testing or split testing of your thumbnails
and there's a few other really big time savers
in there as well.
So, now that you know the best tools
to find high-performing video topics
and the keywords that you should use to rank for them,
for those of you that really wanna maximize your results,
we've put together a free fast track checklist
that steps you through the key YouTube ranking factors
to help you 10 X your results
and how to get the most out of your YouTube SEO
and keyword research.
To grab your copy, click the link on screen now
and I'll see you soon.