Hi! It's Tyrone from Outsourcinglive.com and welcome to the dedicated channel on outsourcing
in showing how to build a virtual team to run your business.
In today's video, I want to share with you my Youtube strategy for Outsourcing Live and
how I'm going to be able to generate Youtube - or how to use Youtube to generate traffic
to the site and to build up a subscriber base and also too to build up an audience.
So let's have a look. As you know, with the Outsourcing Live challenge, we have got 90
days as I mentioned, the most important thing that I'm going to be focusing on is on Youtube
and to generate traffic from there. And I'll be using multiple forms all into links someway
or another to be able to generate traffic from Youtube. So let me just share with you
why I'm using Youtube and why my focus is on Youtube because there are a few reasons
behind it that probably will explain why it's also a good idea to do it as well.
So let's have a look. Let's start with Outsourcing Live here. This is the Outsourcing Live Youtube
channel here. All right, now the beautiful thing about say setting up a channel on Youtube
is that it actually stands alone by itself. So this channel is considered also another
website, it has its own page rank, it has its own standing. It's like as though a separate
website and Google sees that as well. And it's important that you do understand that
because this can actually help you with generating traffic back to your main site which is the
Outsourcing Live blog.
And that's the reason why it's good to actually understand how this process works because
what we're going to be doing is we're going to be driving traffic firstly to this site
- to the channel, and from all different means we're driving traffic to the channel. And
once you've got that audience built up to the channel, obviously from there they want
to find out more information which is why I embed inside the videos encouraging people
to come and check out the blog as well. And you'll notice that inside - the videos when
you watch these videos, you'll notice that there's sort of a little slide at the bottom
saying come and leave a comment at Outsourcinglive.com, that's where I'll be encouraging people come
over to the blog and also getting traffic from there.
So that's really the basis from that. The other reason why I also love using Youtube
or using video is because you can actually translate it into three different forms. What
I mean by that is that once you create say one video, you can actually turn it into multiple
different formats. So let's say for example I - I'll just write down the forms right down
here - that you can do.
Ah one - you say you do a video and that video goes onto Youtube. Now what you can do is
take that video and turn it into an audio file, so you extract the audio out which is
usually in mp3 format, you can also get someone to transcribe as well too for you. And basically
you've got three forms then. You've got video, you've got audio - and also you've got transcript.
So there's three different forms or formats that you can have.
Video - obviously for the visual side of things, you like watching a video learning how to
do things then that's great for the people there. For the people who are on the go who
don't like to watch videos - and so forth and want to download it to say iTunes and
listen via podcast, that's great as well. That means I've catered for that audience.
And then for the people who don't evevn like watching videos and listening to audio, but
only like reading then I've got it transcribed as well for them to be able to read on the
blog.
So that's the really powerful thing is that with video, you do it once and you can turn
it into three different ways or to different streams. Where you can obviously broadcast
it out to Youtube as the video channel, you can broadcast it into iTunes as an audio and
then broadcast it out on your blog or throughout article directories to be able to get your
message out there. So that's really killing three brids at once and that's really, really
powerful thing about doing video.
So if you can, I'd recommend doing that as well and you know, you only do it once for
video and you get these three formats. Whereas if you typed up a - say an article, you'd
have to actually go and create another video for you - or get someone to do it for you
and that takes twice as long.
So that's really the main reasons why I like using - video. Now, I want to share with you
as well what the whole behind the scenes will be on how I'll be generating traffic - getting
traffic specifically to this - channel and also through this blog. And you'll probably
want to know how I do it and what is being done okay.
So let me share that with you. And what will happen is that I'll be getting my virtual
assistants to help me and also my video guy - to help me as well - video editor and he'll
be doing some of this as well. But essentially, this is what we're going to be doing is we're
going to be going out there. This is really the strategy behind it is that say for example
I've got my Outsourcing Live Youtube channel and what we're going to be doing is we're
going to be going out there and looking for high - PR sites.
Or channels I should say, high PR channels - on Youtube and to explain that further what
does PR stand for, it basically stands for Page Rank and that's a score that Google uses
to determine how high or how much authority or high popular your site is or your channel
is on the internet and it's pretty much the - well-known metric that's been used by Google.
So obviously if you've got a high page rank on your site then it means that a lot of people
are visiting your site and potentially a lot of people who are interested in that particular
site. And usually you'd be looking anywhere between 5 to 10 PR. That's what we're going
to be looking for.
And what we're going to be doing is simply just going to these sites and just leaving
a comment because at this point in time, what we found is that any comment that you leave
on - for example on the Youtube channel of a high page rank channel is actually a do-follow
and what do-follow means is that it's a good backlink or good link to your site. I'll actually
just take a step back and explain.
What the goal is is that we're going to be looking to get more backlinks which is essentially
just links back to your channel or to your site - build a community - these are some
of the criteria that I'm aiming to try and do.
Oops - we'll get rid of that first.
There we go - so really to build a community and also too to increase subscribers.
--
So that's really what the goal is while developing the traffic at the same time. So more backlinks
to the Youtube channel which is here, build a community on the Youtube channel which means
that increasing subscribers, getting more comments and so forth, and in order to do
that we've got to go to high page rank channels and leaving comments and my virtual assistant
will be helping me with that on a day to day basis.
The goal is is really to leave at least 10, 10 to 15 comments across different blogs everyday
so if we can just do 10 to 15 comments a day, that will be great because that obviously
allows us to create more backlinks to the site or to the channel.
The second strategy that we're going to be doing is we're going to be running competitions.
So competition is going to be here and there, obviously I'm not going to run one every week
because obviously for me, it's going to be costly. But, we're going to run it here and
there and also some giveaways as well. And what I'll do is I want to try to partner with
different companies to be able to give things away in regards to outsourcing and also run
competitions to entice people to come onto the blog and subscribe and also too to get
them to participate. So that will also help and encourage building up the subscribers.
So I'm running these competitions - oops.
So that's the second thing. The third thing that we're going to be doing is as I mentioned,
building backlinks. And that was one of the goals that we're going to be having and - and
to do building these backlinks back to the Youtube channel, essentially what we're going
to be doing is we're going to be pointing links straight back to the channel. And I'll
be doing that by submitting videos again through Tubemogul to different various different sites
such like Blip.tv, Vimeo and all that. And I won't be putting in our Outsourcinglive.com
backlink but we'll be putting in the Youtube links that I'm actually going to be inserting
in there.
Also too, I'm going to be using the software called The Best Spinner. So what will happen
as I mentioned earlier, I'm going to be getting the videos transcribed. And with those transcribed
videos, we're going to be able to take these transcriptions and turn them into articles.
From those articles, we're going to be submitting these articles directly to or through a software
called The Best Spinner and what will happen is - sorry not The Best Spinner, it's Blog
Blueprint, my fault.
Getting confused with article spinning software. Yeah we're going to be submitting it to a
software called Blog Blueprint and that's basically what we're going to do. Blog Blueprint
will submit it to thousands of directories and build links straight back to Youtube channel,
the Outsourcing Live Youtube channel and that will be another way to build backlinks as
well.
Now, the final thing that I'm going to be doing is I'm going to be forming Youtube partner
- or Youtube joint ventures. So what I'm going to do is I'm going to go out there and find
partners or people in that - in the same niche of outsourcing there might be outsourcing
companies out there, there'll probably people talking about outsourcing already on the Youtube
and forming a relationship with them and doing joint ventures with them.
I might promote their products, they might promote my site and so forth but in many ways
it's just really building a relationship and the easiest way is to do interviews with them.
So you'll notice that as part of creating content, I'll be getting interviews - from
these people potentiall on Youtube and will post it up and then put it out onto the podcast
as well. So it's sort of like creating content on the go really. And that's really powerful
because you've got a very targeted audience which is outsourcing audience who's going
to be interested in listening to interviews like this and it'll get broadcasted out through
podcast and also through Youtube as well. And that's really, really powerful because
when you form these joint ventures, you can also get traffic as well.
So this is very, very powerful in trying to do something like that. All right I guess
you can sort of see the strategy that I'm going to be implementing but let me just give
you a quick summary of what I'm going to be doing and how I'm going to be implementing
this Youtube strategy. So as I mentioned, the Youtube strategy is going to be comprising
for four parts or four things.
And the first one is I'm going to be leaving comments - on high PR sites -
The next thing I'll be doing is running competitions - third thing is I'll be building backlinks
-
And then finally the last thing I'll be doing is doing Youtube joint ventures.
Now, a majority of this - in combination with myself and also my team, there'll probably
be doing a majority of this. This is my virtual team that will be running all of this.
Obviously I'm going to be the one behind the scenes creating the content and that's me
there. So you can literally see me creating the content and then my team will run the
processes in order to be able to get that content out onto Youtube and hopefully with
that strategy in place, over the period of say 90 days, we'll be able to get ourselves
some strong traffic which means that that traffic can also essentially help us climb
up in the rankings of Google and essentially that's what we want to do is we want to be
able to rank on the first page of Google.
Okay, hopefully that's given you a good overview and concept of how this whole Youtube strategy
is going to work for Outsourcing Live and yeah - you're most welcome to use this strategy
to get it to work for your site and I think it's a very powerful strategy if you can do
it correctly and just follow these simple steps and principles.
All right, thank you so much for watching today. I love to - hear a comment about this
from you below so you can just leave a comment below here and let me know what do you think
of this Youtube strategy and how do you think it could actually work for this. And if you
see any flaws in it or any issues you might foresee with running a strategy like this,
please feel free to let me know as well.
All right my name is Tyrone from Outsourcing Live and I'll see you inside the next video.
Bye for now.
Now, if you like more resources like this one, you can find them inside Mass Outsource
Mastermind along with video tutorials and step by step instructions showing exactly
how I use them. To get a 30-day no risk trial membership to Mass Outsource Mastermind, simply
visit FreeVideoSet.com. Until next time, I wish you success in your quest for outsourcing.