- [Neil] Hey everyone.
It's Neil Patel.
And today is exciting day because we have
a new course for you called Facebook unlocked,
where I each you how to grow from zero to 200,000 followers
on Facebook.
This is going to be a two-week course.
There's going to be three lessons in each week.
Each lesson is roughly 10 minutes.
So it's total of roughly 60 minutes worth of material.
And then each lesson I'll also provide you
with cheat sheets, worksheets, handouts,
PDFs, everything to make your
life easier to get to that 200,000 follower account.
And you can find those handouts at neilpatel.com/training,
and then just click on Facebook Unlocked.
Little about me.
I've created Ubersuggest which is the SEO tool.
I blog at neilpatel.com.
My ad agency, Neil Patel Digital.
I work with a lot of brands, funny enough,
Facebook being one of them, where they reached out
and offered me money to speak at some of their events,
recognized top 100 on from her by President Obama.
I helped a lot of small and medium businesses
drive tons of revenue online.
The point I'm trying to make isn't
that I'm the best or I'm great,
it's more so that,
hey, the stuff I'm doing works
which is why I work with these brands.
So when I give you these tactics, these tips,
just keep in mind they're super effective
as long as you take the time to implement them.
Hence, I've worked with these companies, right?
And this is a quote from Mark Zuckerberg,
"The thing that we're trying to do at Facebook
is just help people connect
and communicate more efficiently."
And they've done an amazing job at that.
Facebook started out Harvard
and it was started as Facemash,
an online service allowing students
to access their fellow students attractiveness.
Zuckerberg's second idea was an online student directory.
In January, 2004, Zuckerberg registered a
url @.facebook.com
and eventually Sean Parker was the one who convinced him
to change it to facebook.com.
There's been a lot of competitors for Facebook
from six degrees, Google Plus, Friendster
but most of these have died down as Peter Thiel calls it
last mover advantage.
When you see a lot of people in your space,
it's a big space,
eventually you can figure out what to do better
and then try to crush them.
So the history of Facebook, again,
they've received over $16 billion in funding
before their IPO.
And they eventually won IPO in 2012
at $100 billion valuation.
And Mark Zuckerberg, these days
is worth over 100 billion dollars himself,
and they generate over 24.91 billion visits a month
according to SimilarWeb, which is massive.
And that doesn't include Instagram
and their daily active users is roughly 1.8 billion users
which is again massive.
And the revenue per quarter is continuing to rise
even after things like pandemics and stuff like that.
There's just so many people coming online
and spending on Facebook
and the company has just grown to such a massive amount
that they also now have the Facebook Mafia
in which people have created other companies
like Path and Cloudera or GoodRX or Asana or Quora
which all came from people who are either at Facebook
or co-founders or early employees.
For example, Chamath,
you know, he has
his own venture fund and he's done quite a few specs,
and heck even the person who did graffiti at work
or art for Facebook ended up walking away
with stock that was worth over $200 million
when they went public.
Some quick facts for you,
nearly 73% of Facebook's ad revenue
comes from mobile advertising.
More people use Facebook from the mobile devices
than desktop.
People share 1.3 million pieces
of content on Facebook every minute of each day.
That's ridiculous amount of content.
There are 1 billion mobile apps linked enable on Facebook.
31% of us senior citizens are on Facebook
and 66% of millennials, age 15 to 34
are using Facebook,
and they spend roughly 927 million hours a month
playing Facebook games.
I have a Facebook account as well,
more so a page.
I eventually, I used to have a profile page
and I converted it to a fan page
and it's grown and it's great to interact with people.
There's also a lot of big brands on Instagram
which Facebook controls as well from
Facebook app to Samsung to Ronaldo, the soccer player,
Shakira, Coca-Cola, will Smith, the Kardashians
and the list goes on and on.
There's so much benefit of using Facebook
whether you like it or not,
you can share content, pictures,
connect with people, family.
My favorite part is the marketing components
from targeted advertising to offer deals in specific places
to talk to existing and potential customers,
reign brand awareness and promote positive word of mouth.
And what most people don't realize is Facebook is
really popular all over the world.
Even though 71% of Americans use Facebook,
you know, US isn't the majority of their users.
Majority of the users are outside of the US
even though the company was started here,
and that's how big they are.
Even with Facebook ads,
they have over 9 million active advertisers
targeting option on Facebook
as are not just limited to, "Hey, what's this image."
And I'm interested in people this age range.
You can do so many specific things like interests,
lookalike audiences, geographical regions, and best of all
it's also cheaper than Adwords.
But here's the caveat,
it tends not to convert as well as Adwords
because, you know, when someone types in cheap laptops
you can send them to a page on cheap laptops with Facebook.
They don't really type in cheap laptops,
but nonetheless, it really works.
I'm not trying to compare Facebook to Google Adwords.
They're both amazing platforms
that you should be leveraging as marketers.
Now, this course is going to help you get more followers
in less than 12 months.
My goal is to help you get 200,000 followers,
and we're going to try to do that
with spending the least amount of money on advertising.
So some strategies you'll learn
is how to set up your own Facebook pages and groups,
follow the rules and learn about their policies.
Figure out the type of content
that's going to get you the most amount of leverage,
sometimes tactics and templates that you can use
and how to convert sales from those followers
and those visitors.
And as I mentioned earlier on this course is over two weeks,
you can go back in time,
view it, replay it as much as you want.
You can find everything under neilpatel.com/training.
Then just click on Facebook Unlocked.
Each week there is going to be three lessons.
And again, it's over in two weeks.
Each lesson is roughly 10 minutes.
If you're not on Facebook, you're missing out.
And I highly recommend you go and start using Facebook.
Heck you can even share the same content on Twitter
Instagram, and all those social platforms out there.
So that's it.
Make sure you check out neilpatel.com/training
and click on that Facebook Unlocked
because that's where you're going to
be able to get the worksheets, PDFs, handouts.
to help you get your 200,000 followers as quick as possible.
If you enjoyed this video, like it, share it
tell people about it, subscribe to the channel.
And if you need help with your social media marketing,
check out my ad agency, Neil Patel Digital.