and how's work
where do i start
we have to make tick-tock videos now
instagram reels every single week and
all this new tech is coming out all the
time 8k video is now a thing
our computers can't even handle it and i
constantly feel like my biggest stressor
in life is video editing here
i have a quote for you that is going to
completely change the way that you look
at editing and that quote goes
you try to
again
every
every single time
re-link therapist read link
re-link read link the therapist there
come on come on come on there we go
powerful stuff right i didn't i
literally didn't hear a single word you
said you were completely offline the
entire time oh well don't worry here
i'll repeat it for you
that quote goes
so here's the thing about that skit
it wouldn't be funny if it wasn't true
i feel like we've all been there at some
point anyways today's video is brought
to you by best buy if you guys are
looking to be a faster and better editor
which we will be covering in this week's
video this holiday season is the perfect
time to upgrade to a geforce rtx 30
laptop like the msi crater z16 geforce
rtx 3060 laptop gpu but more on this
computer later let's get into lazy
versus pro
video editor
[Music]
okay so let's jump into our first lazy
versus pro scenario and this is
something that i used to do when i first
started video editing and i did it for
years a lazy editor builds the whole
edit as they go along i'm talking about
adding your first clip and then you're
like super excited you're like let's add
the titles now let's add sound design
and you keep adding every single part as
you're moving along you play it from the
beginning and you keep doing that over
you add 10 seconds play it from the
beginning add 10 seconds render play it
from the beginning and then it takes you
84 years to finish an edit
here's what we do now here's what a pro
editor would do they have a system in
place and they know how to optimize
their workflow for the computer that
they're working off of first they would
do a story pass so they add in all the
a-roll clips all the talking head
whatever they want they would make sure
that they have a story cut locked and
finished then they would add the b-roll
as a next layer on top then they would
add graphics then they would do a sound
and sound design pass then they would do
a color pass and then they would do the
finishing pass on the rest of the edit
typically the perfect combination for a
smooth video editing experience is when
you have an efficiently built edit and
workflow matched with a powerful gpu
like the nvidia rtx 3060 gpu which is in
the msi creator z16 laptop here as an
example here is the biggest takeaway
from that last point think of it as if
you're wearing different hats a lazy
editor will wear their story hat
and then they'll quickly jump to their
graphics hat
and they'll quickly jump to the next hat
every few seconds whereas a pro editor
will wear their story hat
and only wear the story at until the
story is done then they'll move on to
their graphics hat
so
wear the one hat get the job done move
on to the next hat easy take away
moving on to our second scenario now a
lazy editor doesn't understand hard
drives or data management have you ever
walked into a coffee shop and you see
the editor in the corner has his laptop
has his headphones on and then he has an
hdd drive connected with some like old
usb cable and then you look he gets
nudged a little bit and that hard drive
keeps getting closer and closer to the
edge of the table and it's just hovering
right there and one more little boop and
it falls
smashes and he loses his entire project
because he didn't back it up that person
was me 10 years ago don't be me 10 years
ago see a pro editor and what our
workflow is now is that we edit directly
off of the ssd on the computer or we
have two dedicated ssds that we are
working off of see ch work one ch work
two one is the backup of the other one
when we're done the project that's when
we move it over to an hdd for storage or
we archive it on our nas setup all right
i have another point on data management
see a lazy editor will import files from
wherever into their editing software of
choice they'll literally have them from
their downloads section maybe a file
from the desktop maybe you have some
weird hard drive connected and you
imported the file there and then you
finish the project you export it and you
think you're done see a pro editor will
download all those files and move them
into a designated folder for that
project now this is very tedious but
when you open up that project like three
years later because your client comes
back and goes we want to make tick tocks
now because tick tock's a thing let's
open that project we made that we loved
from three years ago you can find
everything
organize everything be the pro editor
all right the third scenario now a lazy
editor just upgrades their editing
software without doing any research on
how to optimize it for example let's say
you're updating premiere pro to the
latest version because you think it's
going to be better and faster and then
you end up being frustrated when it's
not see a pro editor will do research
about the latest update and if they
choose to update they'll then optimize
the settings to get the best performance
for example in the last year premiere
pro allowed for renders and playback to
have gpu acceleration which means that
you got five times faster exports and
better playback so essentially the
software premiere pro was working with
the hardware the gpu they were talking
together to get better performance but
here's the catch when you do the update
you gotta know to go into the settings
to switch on gpu acceleration that's how
you get better performance now if you
want to get five times faster exports
and better playback you're gonna need a
powerful gpu now you've heard us talk
about nvidia gpus on this channel
multiple times before we're big fans of
their products they're in our pcs
they're in our laptops they make great
stuff now for example the msi creator
z16 laptop here has the nvidia geforce
rtx 3060 laptop gpu inside which
ultimately means that this gpu will help
you edit faster render quicker and
broadcast clear and just overall have
less headaches and if your job requires
things like ray tracing or ai powered 8k
video editing or vr like the stressed
out guy at the beginning of this video
relink read link you're going to want a
powerful gpu on top of that nvidia is
constantly updating their studio drivers
to be optimized with apps like premiere
pro so that you get the best performance
with each software update
scenario number four a lazy editor knows
how to cut videos but they don't know
how to cut videos for a specific
platform or audience let me elaborate
see i feel like it's been drilled into
us for so long that we need to
understand how to cut story that's
that's one thing once you get that out
of the way there's another layer to it
you also need to know how to cut videos
for a specific audience or distribution
platform see editing for tik tok is very
different than editing for a television
show that is the big difference is that
a pro editor knows how to edit for each
specific audience i've worked with a lot
of different editors in my time a lot of
people in the commercial world when we
used to make commercials and corporate
videos and now that we work mostly in
the social media world sometimes i hire
those people and i go hey xy person just
mention that's their name hi i'm xy
that's what my parents named me elon's
my dad so i i hire xyz person and i said
can you cut this video down for an
instagram reel and they're like yeah
absolutely no problem i can definitely
do that and then i get the cut and it's
super boring at the beginning because
they don't realize that it's going on
instagram and people are scrolling and
they're deciding if they want to watch
that video or not but in their world
they're usually editing for television
or they're editing for commercials which
is very very different than editing for
social media so you have to understand
the platform a pro editor knows how to
cut for each specific distribution
outlet
scenario number five a lazy editor does
not understand timelines properly for
example a lazy editor might say it only
takes a day to edit a three minute video
because it only took them a day to edit
a previous three minute video for
another project a pro editor knows how
to look at the footage the different
codecs knows what needs to go into it
from a story perspective all the
graphics that are involved the color
grading and the render times they also
understand the capacity of their
computer and if the computer can even
handle the edit at all then they will go
back to the client and say this will
take x amount of days based on this that
and the other and if they're really pro
they're going to go back to the client
and make some recommendations on
different team members to hire maybe
they have to outsource different parts
of the project if it's very complex as
well as making upgrades to different
software and or hardware to accomplish
the project for example on the hardware
side let's say that the video that
you're working on requires a lot of like
complex graphics you know vr and or 8k
video editing you may want to consider
upgrading your system to something like
the laptop that we've been talking about
in this video the msi creator z16 with
the geforce rtx 3060 to handle all the
complex layers as well as requests from
the client see a product will typically
say that it will take much longer and
costs more money but it's actually
accurate and you get a better edit at
the end of the day you always get what
you pay for and that's why hiring the
pros
is always the right move
chances are if you're watching this
video you are a video editor or an
aspiring video editor now is the time to
lean into that job because you are more
valuable than ever there are so many
opportunities out there
go and go and seize them all every
single company needs a good video editor
and that video editor could be you thank
you best buy for sponsoring this video
whether you're a seasoned content
creator or just looking to get into
video editing there is value in
upgrading your laptop this holiday
season it's the perfect time to brush up
on your skills and speed up your
workflow so that you can create more and
better content in 2022 and potentially
start charging more if you're looking to
upgrade your creator laptop best buy has
your back links in the description to
learn more about the msi creator z16
laptop with the geforce rtx 3060. if you
guys like this video please press like
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watching this video