what's up you guys jason wardrop here and in today's video i'm going to show you how i got
over 15 000 pain saas clients for my software company and the key triggered on this whole
thing i did it without a sales team so i was the only person on the sales and the marketing team
doing everything um so i'm not necessarily saying i recommend this but i'm going to show you guys
the highly scalable highly leveraged way to go through and make this happen now if you're brand
new to the channel my name is jason wardrop back in may of 2015 i started my own real estate crm
and marketing software company like i said i was able to get over 15 000 paying clients onto that
software platform exit that business in early 2021 and now basically what i do is i show others
how to duplicate my success by white labeling a marketing and sales software crm and be able to
just basically go through and replicate all the things that i've done so that's why i'm going to
go through and map this all out and if you guys stick with me here to the end of the video smash
like button drop a comment down below i'll show you guys how to get all these sales funnels all
the templates the training everything that i'm talking about so you literally can just duplicate
what i've already seen a lot of success with right so there's kind of three core funnels
here and i know maybe some of you guys have seen maybe a video or two talking about one or two of
these funnels i want to throw in a third one that was honestly a total game changer for my business
and add a ton of profitability and so um like we're just going to dive into it so first of all
the first thing that we need in order to get 15 000 paying saas customers one we need to use paid
ads right we can't do that organically and then two in order to do it without a sales team i'm
not saying a sales team is bad sales teams are great and it's awesome to be able to go through
and leverage yourself by having multiple people just like you being able to go through and sell
but to be able to do that as one person obviously you need to have some right systems in place
and right skill and leverage and honestly that's the way i like to build my entire business that's
the way i'm building my new business right now and so i want to show you guys how this all works
so what i would do is i would run let me see the best place to stand i'm in a new office i'm trying
to figure out the whole lighting best place to stand all this stuff so just bear with me here
so i mainly would run facebook ads right here and i did a little bit of youtube ads
and i would send them to a funnel right here which i'm sure you guys have heard of sales funnels
and it was a webinar funnel and what i would do is i would pre-sell three months to the software
right and so i'm giving them some access to the software and on this webinar it's about
a 90-minute presentation i'd go through and i would show real estate agents how to get more
leads for their business because i was kind of a key pain point and then once you get more leads
obviously you need to go through and follow up with those leads and then so i show them
how to automate the whole follow-up all the templates that we had inside of our system
and then from there okay now that we've got the lead generation the follow-up how to
scale your business to 10k per month and beyond become a six figure agent all that good stuff
right so um i would show them how to do this with the software and how we simplified all this stuff
and like i said stick with me or to the end of this video and i'm going to show you guys
how you guys can get this exact 90-minute webinar presentation basically duplicate
it model it for your own be able to go through and replicate what i've done so um three months
of the software here and then i'd have like training and i'd have templates and all that good
stuff right so this was kind of the core funnel and what i was selling this for was 9.97 or three
payments of 367. now a majority i'd say 80 to 85 percent of people would take this payment plan and
here's the deal most people like to kind of think in forms of payment so if you're really going for
mass scale obviously you're not really going to see like the profitability month one but by
month two or by month three if you're willing to go through and wait that time to get those
second and third payments come through then you're able to see a nice return on your investment plus
a lot more sales because my whole goal was to get the most amount of sales on this initial webinar
because after the three months i was enrolling them in to 199 per month software right
so the only reason why charges on the front end was to go through and basically subsidize
all of my marketing costs now i was able to get this webinar to a point i was doing like
every single week for about three four years got this to the point that i had a two three x roi
usually that was cash collected month one um actually sorry cash collected i was a little
over break even and then i was a two to three x roi after the whole three month payment came in
okay so i just want to be clear on that uh but the nice thing is is month one cash collected
i was break even usually a little bit more profitable to be able to pay for all those ads and
then just continue stacking these software clients now the next thing i did because usually on a
webinar like this you're gonna have about a one to two percent conversion rate especially when you're
going mass scale to cold leads and so if you get 100 leads you get one to two sales it's great
however you now have 98 to 99 people that did not buy the product maybe it's because
the trust credibility rapport maybe the price point there's a whole bunch of different reasons
why they might not buy and so the next thing i would do is i would follow up with the email
and i know a lot of you guys have probably seen this on the channel you can follow me for a while
but i would hit them up with a 30-day challenge okay so what this 30 day challenge was
was honestly i had this like whole big old training like this master class right here
i just took out one of the modules and then i sold it as this 30 day challenge
and i would sell it in this form of hey get 15 exclusive real estate leads in the next 30 days
okay so i i talked about the desired end result of the real estate agent i talked about a time
frame and so this sold like crazy and so i would sell this for 199 a one-time thing they would get
instead of three months access the software they would get 30 days okay which the crazy thing is is
after 30 days they roll into my monthly software recurring subscription right whereas i know a lot
of software companies do like free 7-day trials free 14-day trials well the cool thing is is
i actually did no trial with this it was just a sexier offer so people are willing to sign up for
it and then i got more people on this month of recurring subscription up here anyway right and so
this was amazing because like if you go through and talk about like you got a software company
hey sign up for my free 14-day trial nobody wants time for your free 14-day trial everyone's signed
up for a free 14-day trial it's nothing unique and so be able to go through and say hey look i've got
training i've got templates i'm going to help you get 15 exclusive leads in the next 30 days
and then i'm going to show you by going through the training and getting that
experience in that first 30 days they're seeing how powerful the software is and how much it has
helped their business right so this is key so these two funnels were absolutely amazing
and i didn't start so just kind of like go through the historical timeline of everything i was just
focused on this one core funnel for probably the first 18 months i did this webinar live every
single week to really optimize it make sure that it was down pat solid and then i was like you know
what i'm getting all these leads coming in and i tried a lot of other lower ticket offers they
just didn't really perform as well i mean that they they brought a lot of cash in but my whole
goal was to increase the monthly recurring subscribers right here so then this 30-day
challenge was the one that really took off be able to it boosts the number of recurring subscribers
and then after doing this for probably about another six to 12 months i was like you know what
i'm not a real estate agent and there's a lot of real estate agents that might not really have the
full trust in me because i am not a real estate agent i'm really good at real estate marketing
generating leads following those leads booking appointments doing all that good stuff that real
estate agents need but because i'm not a real estate agent there might be some disconnect and
not some great trust so what i did was i went and found a real estate agent who had amazing results
was like one of the top earners in their their state and they actually had the they sold like
the highest price listing in their entire state and i went to his website i don't know i found him
online somehow on social media and i went to his website and i was like okay this guy has no idea
how to go through and mark his business but i see he's got several courses here he's got some
great stuff great content so i actually just reached out to him i did like a cold email or
i can't remember like text him or how he got his info reached out to him and i was like hey man
look i've got this real estate software company i see you've got a lot of coaching material
and i'm not a real estate agent myself but i have thousands of real estate agents that would really
find this beneficial and useful be able to go through and after they you know get those leads
how to talk to the lead how to work their warm market how to go through and work their database
just different things that real estate agents do right and so i was like um let's connect
you don't know how to sell your course i am extremely good at selling courses
i'll do all the heavy lifting i'll generate all the leads i'll spend my own money on advertising
and then we'll do a split i can't remember what the split was i think it was like a 20 80 or 70 30
um split on the profit right so that was after um the advertising costs and all that stuff went away
and he's like sure no problem let's do it because obviously there was literally no work on him the
content was already all created and so i was like all right perfect so what we did is we created
another webinar funnel right here and i know this is probably the first time i've ever talked about
this so most people don't even know about this so this was a webinar and what we did i actually
just did this a one-time 997 because i wanted this just be like a cash cow this one up here
with the payment plans obviously you got to wait kind of like three months to be able to go through
and get all those payments collected collect all that cash but i'm just like you know what
i'm just gonna run ads i did some facebook ads and i actually did a lot of youtube ads on this one
and so i sold this coaching program for 9.97 via webinar and the cool thing about this one is like
it was like a hundred percent pure profit and i didn't care if i lost all my if i wasn't spent
10 grand i didn't care if i only made 10 grand back because the core of it was just build my
database to get more people up here in this whole funnel right so at the end of the day i mean call
what you want but i was like if i never pay this guy a dime i don't really care because also i'm
like i'm building his brand big time way more than his brand even is online right now just by going
through and marketing his stuff and then i was able to pitch the webinar here you know how most
webinars you get on them and it's some guy talking about how amazing they are their success story
their rags the riches and how they made all this money well i was able to go through and i say hey
look this guy because originally he was like you know i just don't want to mess with the coaching
the courses all that stuff he's like i'm just kind of done with that mainly because he didn't
know how to do it because he didn't realize that like you could actually make quite a bit of money
um and so i approached him as like dude let's do this and he's like initially he was like no
i'm just kind of done with that make way too much money selling real estate and i was like no look
like i will literally take care of all of it so i was able to present that in the webinar like say
hey this guy is the man he's like the go-to guy he is like the top agent in his state and he actually
said i don't want to do this and i said no you got great information to go through and share
and so the cool thing is is i was able to present this webinar right here in an angle where i'm not
like talking about myself and how amazing i am and all my results but i was able to go through and
build him up and then people were like you know people are just like they're they're a lot more
willing to go through and believe you if you're like not really just going through and talking
about yourself and how amazing you are when you're talking about somebody else and building them up
then the chances of them to actually go through and buy go up dramatically and i think the very
first month that we ran this i think we did we spent probably 20 25 grand on ads brought
in about 50 grand in revenue so it was extremely profitable and just continue to work that and then
we were all obviously generating all these leads here but then i was able to feed back up into this
webinar right here and then if they didn't buy here we'd have the follow-up right here and on
this webinar i gave them even a little bonus i think i gave them another three months as well
to our software just to get more people onto that monthly recurring subscription because guys at
the end of the day the whole goal of your software company all the value is in your monthly recurring
revenue so um all of these things these front-end things is cool it um it's it's a sexier offers
that will go through and sell but then at the end of the day it doesn't matter how much money you're
making with all these it's all about this month of recurring revenue up there right so anyway guys
i hope this video was helpful as far as going through and breaking down how i was able to go
through and get over 15 000 paying clients with absolutely zero sales team and be able to scale
my own real estate software company and if you guys stuck around here to the end of this video
first of all thank you um and if you haven't yet smash the like button drop a comment down below
what i'm gonna do is i'm going to hook you guys up with all of these funnels right here okay i'm
going to give you guys the exact copy and paste templates when you go through and sign up for the
go high level software under my affiliate link which i'm going to have down below this video
so the cool thing about this is a 30-day extended free trial and if you're like jason i've never
heard of go high level what is this so what it is is it's a software platform for marketing agencies
and what you can do is you can white label their software and it's literally 4.97 a month i was
spending over 40 000 per month on software development where you guys get all this stuff
for 4.97 a month after a 30-day trial so in the first 30 days you can get all this set up
literally copy my exact business and then after that you're starting to get clients scaling up
your business leveraging my exact model um and so i'm gonna have that link down below so you
guys can go through and get this all set up i've got tons of videos on my channel talking a little
bit more about what go high level is if you're still kind of curious so anyways for marketing
agencies but the cool thing is that's different about their platform is they have allowed you
they have this way that you can go through and turn it into your own software company so
it's your own white label software company on your own domain you connect your own stripe account
you have your own customers your own support your own everything but you don't have to worry about
building out the product the software development all that stuff because that's extremely expensive
and just managing developers is a pain in the butt itself so uh anyway guys uh if you guys want that
just drop a comment down below i'll share with you guys that link 100 for free you guys can go
through get started with this kind of go through my whole training see how it all works and help
you guys grow your own software business so thanks so much guys and i'll see you in the next video