Hi! This is A Minute Of Overpass. My name
is Eric and I make apps. Now, today I want
to talk about "How removing ads is not
enough for your in-app purchases".
Okay, it's gonna be very very quick today. It's
been a mad hectic day. But today I just want
to talk a little bit about "In-App
Purchases" because over the last six
months we start to see like an increase
in our in-app purchases, whereas before
we hardly saw any. We just mostly if
we had any sales, it was through
straight-up app purchases, through the
pro version, or the rest of it was
through ads. And some of you have
mentioned this before, and I want to talk
about this too. It's like in the first few
months of the year, for the last few years
there seems to be this slump in terms of
RPM or eCPM at least in terms of AdMob.
Like we saw last year where at the end
of December things started getting
really strong and it was like "oh yeah
hey man! This is great! I could expect
this money all the time." And then for
some reasons like the first week in
January just sort of drops off, so like
this month ads for AdMob is like
20% lower than they were last
month. So I don't know if you found this.
Please comment about what your
experiences are like that, if that's
how you doing it, but one of the
things that we've always had in-app
purchases for was just like remove ads.
That was you know it kind of makes
sense if you don't
want to like... if you want people to
like your app or your game, you don't
want them to think it doesn't
do anything unless you purchase it. So
you want to add offer as much as you can,
but one of the things we found was that
especially with our games in which are
just simple games. We were getting it you
know we get downloads but the number of
purchases was really really low, so then
we started just and this is
really tough but one of the nice things
was that we didn't have a lot of
downloads at the time. We started to
remove some of the things, so we would
have like 12 categories of this game. So
like 12 language categories and
for some of them I started adding new
ones and I made those chargeable
so like if you buy the full
version then you get all of them
otherwise just get those 12. Some of them
I didn't go out and get new words, so I
just sort of like reduce them so that
they want to only get like the first
8 and then they have to upgrade a
little bit to get those other ones. Now
that was not easy because some people
complained in the comments or in the
reviews so you know but we started to
see the purchases go up and it's a
lot nicer when
purchase are now you know I used to be having
always looking at the ads. I always
look at AdMob. I always look at Applovin.
But I wouldn't have
look at the purchases every so
often because you know you got the
Google Wallet Console and now it's
Google Payment. So it's not
easy to see like a total 'cause for some
reason they seem to think that you want
to see like all the rejections and the
cancellations. You just want to
see like how much that I make today and
how much goes to Google and the same
with the with iTunes, although iTunes is
a bit easier. But now over the last 6
months we started seeing things go up a
bit and that's mainly because we started
offering more than just remove ads. So
really simple message today is I just wanna
talk about to some of you people out
there and I've talked to other
developers and say "Well, I have enough
purchases but it's just remove ads" and I
was like "Yeah me too!" and my
message to you is try to add something
else with those in-app purchases, at
least something so people feel like
because given the choice of
having ads or paying money and just
complaining about the ads? They'd rather
just complain about
the ads, so you know if you could offer
something. If there's nothing more you
can offer you might want to think about
removing something but it's gonna be
tough especially your existing users who
you know one day they're using the app,
the next day they're like "Hey hang on a
second, I was able to use that yesterday!"
but it depends on how many downloads you
are. There is a blessing to not having a
lot of users at the moment. We're having
you know people install it and uninstall
it then you have this sort of like...
like for Ear Spy just to let you know we
kind of have like I say it's like a
fluid population. Some people have it on
their phones for a long time. A lot of
people will download it, have it a couple
days and then remove it and we kind of
see this. We have a high
rate of uninstall and a high rate of
installs, but it still seems to be paying
all the bills so I'm not too worried
about that. Anyway long story short
today just want to say, first of all I
want to ask you "How was your in-app
purchases working? Do you find them
working really well ? Do you find them
you know is there something you've done
this work well for you?" For me it was
removing some things even though taking
a bit of heat for it and now everything
works fine, so you know but
we still need to add some more things,
but anyway that's it for today. I'll talk
to you guys tomorrow!