no one really talks about them yet
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okay so in this video I wants to talk
about lifetime budgets and how I was
able to use lifetime budgets to help me
scare the campaign over thirty thousand
dollars now everything seems to be daily
budgets you know and most of the time I
do use daily budgets but everything just
seems to be setting daily budget to X
you know what should my daily budget be
yeah lot of time budgets are very
effective so I thought why not show you
guys a campaign that utilized lifetime
budgets and explain a little bit more on
how you can use lifetime budgets to help
you scale your campaigns further you can
get some fantastic results when you use
lifetime budgets the correct way so
hopefully this video provides you with
some value so make sure you of course
stay to the end watch all of the video
but most importantly go away and
implement what you learn today so let's
quit the talking
jump into the computer and get on with
some learning ok so let's talk about
these lifetime budgets and how they can
be so effective and bringing stability
to a campaign when scaling now like I
mentioned a lot of people always talk
about daily budgets you know using daily
budgets for this daily budgets for that
which are great and you know most of the
time I am pretty much using daily
budgets but lifetime budgets can't be
fantastic is something that you should
definitely try out on a campaign if
you've got something that is working so
what I'm going to do really quickly this
is the campaign in itself which we used
I'm just gonna really quickly refresh
the campaign refresh the page sorry just
so you can see that the numbers are
still exactly the same just to prove
that of course there's no III trickery
or you know whatever you want to call it
so here the numbers
this is what was generated we generated
we spent seven thousand two hundred and
fifty five pounds and generated twenty
six thousand two hundred and fifty five
pounds now doing the calculations on
that is two six two five five times by I
think he's one point three the
conversion rate is thirty four thousand
dollars so again for us three point six
very good okay so let's actually talk
about lifetime budgets now a lot of time
budgets are fantastic to use why because
when you set daily budgets okay what
happens is Facebook will spend display
on Facebook will attempt to spend that
amount you know whether you're having a
good day or whether you're having a bad
day regardless okay they will try and
spend that fifty dollars let's say you
set it up fifty dollars Facebook will
try and spend that fifty dollars every
single day okay
now whereas if you use lifetime budgets
what you doing is you give them a
facebook a little bit more freedom to
play with things basically you know if
you set a lot of time but you specifying
how much you want to pay over a duration
of time over a certain period of time
and what happens is you know if Facebook
sees more opportunities on one day to
spend a little bit more than they will
spend a little bit more if they see for
example you know that or there's not
that many auctions to win or they don't
think that you're gonna you know do well
on one day or whatever it may be then
they'll spend a little less and that
gives Facebook you know like I mentioned
a lot more freedom and can bring about
some stability into a campaign
especially if you've got stuff that is
winning so looking at this campaign here
we've got somebody whose lifetime
budgets here one are three hundred three
hundred four hundred five hundred seven
hundred two thousand three hundred and
forty two pounds and this one's at two
thousand five hundred pounds
so this is how I like to use them and
like I say I'm only doing these on
winning access so this campaign itself
was a break out campaign so all of the
winning ad sets that will show me
fantastic results
previously I just duplicate them into
this campaign run some lifetime budgets
on those audiences now typically myself
I only really
like to do you know spend so if I'm
specifying a lifetime but you only
really like to spend you know a hundred
dollars to start with anyway before
raising the budget a hundred dollars per
day okay so you know if you were doing
if you're specifying over seven days I
used to do seven days and I would do 30
days you know of course if you're doing
well it's common sense if you do in you
know one hundred dollars a day times by
seven you're gonna get seven hundred so
you'd set your weekly debt Leo set your
lifetime budget at seven hundred dollars
and what happened is Facebook will try
and spend a hundred dollars per day but
as mentioned they may go up to a hundred
and thirty per day if there's a you know
a lot of opportunities and auctions to
win or they may only spend say eighty
per day but on average they'll try and
spend and utilized that seven hundred
budget over the time and like if he was
doing 100 over thirty days you said it
at three thousand now I noticed for some
people just getting started they may
think what and I'd say at three thousand
that's you know ton of money but
Facebook aren't just going to spend
three thousand you know three thousand
three thousand dollars in the first day
or in in this first week or so you know
so don't be scared to do large lifetime
budgets okay
what's gonna happen is you know if it
isn't working over the first you know
three days then you can always just shut
the campaign off but don't be afraid
Facebook are not just going to you know
totally wipe out that three thousand
dollars in just two days okay so beware
full of that and remember you're only
using this on winning ad sets now
just to really quickly show you how how
to set up a lifetime budget ad set sorry
we've got to do just go into the
campaign and just change literally this
most of the time it'll be on a daily
budget so if you see here this little
bit here every set daily budget so most
of the time it will just be on a daily
budget and then of course you just set
your your lifetime budget to whatever
you may be and then if you scroll down
you can just set your start date and end
date so whether it be a week or whether
it be you know 30 days or whatever it
may be so that was how you do that now
going back to this of course we had some
down here we had some this was a
retargeting asset mr. Ross was fantastic
some of these daily ones did work great
okay and there was a standout daily one
here as well at 105 dollars per day and
of course the robust on that was you
know over eight so fantastic of course
and that one was just done literally
just beer by increasing the daily budget
you know every few days if it was if the
Rojas was positive just upped the budget
and that's why we set out a hundred and
five dollars where it was still bringing
in consistent sells at a fantastic grow
us again some of these lifetime budgets
didn't work they weren't fantastic this
one's that at one point Force Ones a
tattoo and of course not every single ad
set is going to work you know but these
ones here are not words to four hundred
dollar one to five hundred pound one
sorry the 700-pound one and these two
large ones we're bringing in robots over
three mckay anything cover three of
course is great for see this is a 3-13
this was at 3:22 this was at 3:53 this
was a three this was 2a and then of
course we go down to those bad bones as
well but the way I'm actually using them
or or on these ad sets is I like to
target large audiences now this was
specific that I'm actually highlighting
I'm gonna show you I can't show you the
audience's like I'm gonna actually run
this again for q4 so I can't show you
the audiences or interest is interest
sorry so apologies about that but I'll
try to break it down basically with this
large one here what I'd done was I stuck
all of the interest that I was running
you know cold stack them all into our
lifetime budget and just targeted
worldwide so you can see some of these
audiences here are absolutely massive
okay so 470 million people that's a
massive audience now like I said this is
you only really want to be doing these
on winning ad sets you couldn't just run
this on a cold audience you know or a
product that hasn't really been
validated because nine times I attend
you're not going to get saw the results
but if you know something he's working
has been working on small daily budgets
you know that audiences are working then
this is one that I like to do stack all
my interests together
I'm just target have a large or you know
lifetime budget you can see here
seventy million people while still
bringing in a robot of 313 now if you go
down to this one here you can have a
look let's see what the size of this
audience is and we can see that this one
is 16 million people so a very large
budget and I find that very large
budgets and very large in it's a very
large audiences and very large budgets a
lifetime work great ok and if we look at
this one here as well by in this
audience was 18 million people ok so
again another large audience if we just
shut this one that was that three as
well seven million
so 7.3 million so they're all very large
audiences and like I said I generally
find that if you've got a large lifetime
budget and a large audience okay to
target and of course you know it's shown
signs in a previous campaign on daily
budgets at low you know amounts then
test them out lifetime budgets are very
under utilized a lot of people don't
actually talk about them like election
which is a reason why I wanted to put
this video out and just show you the
results that you can get with lifetime
budgets so definitely something to try
out okay and it can bring stability you
know these ones you can just leave these
pretty much you know when they're
working of course if they're working and
they're bringing in you know very nice
whereas over a long period of time
I find that lifetime pledges are super
stable when you let you know Facebook
take the take the rain so to speak so I
hope you got some value from this video
so I hope you got some value from this
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hopefully now you can see how effective
lifetime budgets can be a local mention
a lot of people don't actually use last
time budgets but when done correctly you
can get strong stable results over a
sustained period of time now I have got
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there now that is it for this video I
hope you got some value and I hope you
go out and actually start to test
lifetime bridges on those winning ad
sets okay give them a go give them a
chance and let me know what the results
are so I hope you got some value take
care and I'll see you in the next video