(gentle upbeat music)
(suspenseful beats)
- What's up, today in this video,
we're gonna be chatting about,
how you can use music
and sound effects to basically make better videos.
Specifically, I'm gonna talk about where to begin,
where you start to find music and sound effects.
(ding)
Yes, this video is sponsored by Artlist.
So that's where we're gonna begin.
We're gonna talk about exactly
how I would go about using their platform.
I'm also gonna talk about how
to use Foley and why that's important.
You obviously saw this opening montage,
and there's a whole lot to unpack
with the sound design
that goes behind that particular edit.
I also wanna talk about
how to use the perfect part of the track
and how you can use different tracks to build the mood.
And lastly, we're gonna touch on
how to build out the story
if you haven't quite got all of the content
or all the clips that you need.
If that sounds of interest stick around.
So let's get stuck into it.
(upbeat music playing)
The main point that I wanna stress about using Foley
in the edits is that it builds out
the dynamic range of sounds.
So much like color,
when you're looking at color,
and you see the dynamic range in an image,
sound is the exact same thing.
It has the same spectrum from the highest frequencies
to the lowest frequencies.
If you strip out all of those frequencies,
you strip out all of the Foley,
all of the ambient noise
that is in each of your clips,
then you're basically only allowing your viewer
to feel the music that you are playing.
What I will say is that,
using Foley in something ambient
is probably much more effective than using Foley
in something more energetic or upbeat.
And the reason why,
is because in an ambient song,
the Foley has more room
to sit alongside the ambient track,
than if you're using an upbeat, pumping,
really heavily compressed energetic track.
To highlight or to show this example,
I've created the exact same edit
that I made at the start of this video twice.
So the second one is with a more up hype beat track.
The Foley is still in there,
but you're not gonna pick up,
maybe you will pick up a little
but just have a listen,
have a watch back.
(lively upbeat music)
Hopefully you picked up on the fact
that the Ambient track,
the edit that we created at the start of
this video really allows the Foley to sit
within the spectrum of sound
whereas the pump up track doesn't really allow the Foley
or sound effects to just to marry as well with the visuals.
So just let's say if you're doing energetic edits,
sometimes you can just use music,
you can just start with a really pumped up energetic song
and just cut to those beats.
So today's video is sponsored by Artlist and Artgrid.
And I want to share some of the key features
as to why I would choose their service
over other particular streaming services like,
Epidemic sounds or like Music Bed.
So at the very top of this list,
one of the major reasons why I would choose
to use Artlist for their music subscription service
is it's a one off payment of 199 US dollars annually.
It's just a one off fee.
And what that includes is a commercial license.
And by commercial license,
that means if you're creating videos for clients,
say you have an any kind of client that wants
to broadcast the content that you've created for them
say the opening montage was for,
a beard company and they wanted this ethereal,
visceral piece to be shown on television.
The music that I've used in
this particular edit the opening montage
that you saw,
I could essentially broadcast to TV
because of the license that Artlist provides
because it's a commercial license.
So that's the major benefit
as to why I would specifically
choose tracks from their catalogue over their competitors.
But now let's have a listen back
to the exact same edit
with different parts of the same track.
(gentle upbeat music)
So what I wanna stress with this is
that it's important to not
just take a track from the start.
So for this particular edit,
I found a key change,
which I wanted to start on,
which I think was like a quarter
of the way through the track.
And I used that rather
than starting from the very start.
Now, the reasoning behind this is that one
with my particular edit,
I know that I'm using Foley,
I knew that I'm using Sound design,
but I know that I only want it
to be 30 seconds long.
So I'm using the sound
or I'm using the song
to essentially be my timeline,
it's gonna shape the amount of editing
that I have to do.
And I think that's super important,
super critical for beginners to understand
that if you give yourselves guidelines with audio,
it makes editing visuals way easier.
So for this particular edit,
I found the track momentum
and reasons why I liked this track was
because it wasn't just melodic,
there was beats to the track.
And what I mean by beats is
that there's parts of this track,
whether their clear key changes
where the music changes from like a high note
to a low note,
whether you hear an actual beat,
like a kick or a snare,
there's beats to the key changes,
which enabled me as an editor to cut to.
Sometimes it's difficult
to edit visuals if you don't have like kicks
or snares or beats to reference when
to change your clips.
The main reason why I wanted to show you
how my my audio works within a timeline is
because I always start my editing from the
sound, I use it to structure the narrative,
I use everything as a filmmaker,
whether you're making short Instagram videos
or commercial clips.
I just start with sound.
So what I will do is I'll go onto these libraries,
and I'll start listening without music.
It's just real clips,
and you have to have imagination.
So for those of you that
are lacking imagination,
or you're feeling a little bit dry,
just listen to music,
it's that simple.
Just go and find some music
that really makes you feel something
and whether that's pumped up
or whether that's a little bit more thought provoking,
or sentimental.
Find music and then pair that to the style
of video that you wanna create.
(suspenseful beats)
The last tip that I want to touch on,
as seen in the opening montage is
that I haven't used every single piece of content
that I've shot myself.
So for this particular edit,
what I did was I wanted to have this transition from,
this flowy potential dream state scenario,
back to reality.
I didn't have all of those shots.
So quite simply jumped
onto Artgrid created the trial subscription
and found content
that I think would all sort of match in terms
of theme and colour,
all I was looking for was colours and mood.
Two really great examples
of why I would use stock footage is
to build out an actual story from a travel film.
So let's say I write something about,
it might be poetic,
or it might be just a little bit outside the facts
of the trip,
I'm adding a little bit of cinema
to my YouTube channel.
And I don't quite have the opening clips,
I can just go into something like Artgrid type
in like man sitting in office
or man running through golden hour,
or like golden hour or girl jumping in,
just really basic ideas which allow me
to express the story that I'm trying to tell.
That's why you use something like Artgrid
but also if you have client edits,
and you've gone out and shot something on location,
and you're like damn,
maybe we could use like...
Maybe there's a high time lapse or hyper lapse
that we didn't capture that we could add just
to transition from point A to point B.
Go on Artgrid type in those key words like hyper lapse
or time lapse and see if you can find
something rather than having to go out
and reshoot.
It's a super simple way to achieve your goal.
Guys, thank you so much for checking out this video.
I hope you have learned
something if you have thumbs up the video
and share it with someone who's also interested
in filmmaking or just bettering their videos.
Huge thanks and shout out to Artlist
for sponsoring this video.
Check out the link in the description to head over
and listen to some
of their stuff.
I will also mentioned that if you wanna try
some of their music,
you can download a watermark version.
So let's say you've got a client edit
and they've asked you to
send a few different song selections.
Start the trial,
download some of the watermark songs
and see if the client likes it.
And then if they do,
you can go ahead and push the subscription
or you can just show them hey,
this is where we could get the songs from.
Anyway, thank you so much for checking out the video.
I'll catch in the next one chill.
Peace.
(Upbeat music playing)