Hate sales but have a business to run?
Does the thought of writing ads
or limited time offers make you cringe?
Can't stand the thought of being seen as pushy or salesy?
Yep, you're in the right place,
this tutorial is for you, stay tuned.
(upbeat music)
Hey, Posse, what's up?
It's Alex, and in this week's video
I'm gonna teach you the #1 secret to selling
without being seen as salesy
so that you can run your business,
make more money and help more people
with your amazing products or services
because I am assuming if you're on here
you have amazing products or services to sell.
But first, if you're new to the crew, welcome,
right here on my channel
you can learn more about ethical selling,
running a business,
and staying up to date on current digital marketing trends,
so if that sounds good to you,
you know what to do, hit subscribe below
and don't forget to ring that bell to be notified
when my next video goes live.
Now, when it comes to sales,
the first thing I need you to know,
like really, really know deep down in your bones
is that selling is simply solving problems.
So if the thought of selling makes you cringe,
it's likely because you had some negative sales experience
at some point, right?
Likely someone who didn't listen to you
or what you really needed at all,
and instead just hyped up a laundry list
of bells and whistles
and all the reasons why you should give them your money.
Well, unfortunately not everyone gets sales right,
but please do not let those experiences hold you back
in your own business, because listen, this is real talk,
if you believe selling is scammy or sleazy,
your customers are definitely gonna pick up
on that vibe that you're putting out there.
So instead of thinking about that one time
that that car salesman gave you the heebie jeebies,
think about all the incredible sales experiences
that you've had, right?
Ones that didn't feel like sales experiences at all,
maybe the helpful real estate agent
who helped you find your dream home,
or the travel agent who helped you book your perfect,
dream vacation,
or maybe the stylist at your favorite boutique or shop
that helped you pick out the perfect outfit, right?
We can all think of those experiences
that didn't feel like sales experiences
but really felt great, right?
So, what made those different?
Well, when it comes to selling without selling
it really comes down to one thing, conversations.
The best sales experiences are simply conversations,
listening and responding.
And that's why learning how to write conversational copy
is the key to supercharging your sales
in a way that feels really great for you and your customers,
which of course sounds simple enough in theory,
but you would be surprised how many marketers
and copywriters and businesses out there
have a hard time humanizing the sales process.
So today I'm gonna walk you through three tips
for conversational copywriting
so that you can get past your version to sales
and start helping more people,
and yes, of course, make more money doing it.
So with that, let's dive straight in with tip number one,
pretend you're talking to your best friend.
Selling should always be first and foremost
about relationship building.
So before you ask for a single penny and email address,
or even a like and follow,
you want your customers and audience
to feel genuinely seen, heard,
and have that sense of belonging with you,
your brand and your business.
So how do you do that?
Well, there are a lot of ways, but one of the simplest ways
is to simply talk to your customers
the same way you would talk to your bestie.
I mean, maybe you're not sharing
like all your dirty secrets, but you are talking to them
like the real people they are, right?
So many people get hung up
on wanting to appear professional and likable
that they completely mask their entire personality
and as a result, their messaging and their marketing is dry
and boring and cold and pushy, right?
So remember that your audience can feel your authenticity,
the audience can really feel
when something is forced or scripted
versus something that just comes from the heart
and lets your personality really shine through, right?
Your audience wants to feel connected to you and your brand
before they commit to making a purchasing decision,
and that is becoming more and more true these days
as people really wanna buy from brands
and businesses they know, like, and trust, right?
They wanna know who you are,
what are your values, your quirks,
your sense of humor if you have one, right?
So if you curse sometimes, do it, I promise it'll be okay,
if you say, y'all, instead of, you all, do that,
if you're weird, be weird,
if you're funny, crack some jokes,
if you're nerdy, own it loud and proud, right?
Just be you because at the end of the day
that's what people really want,
they want to bite from people they know, like, and trust,
they wanna know that there's an actual real human
on the other side of that sales experience,
especially when it's happening online
and it's not face to face.
And spoiler alert, when you treat your customers
the same way you treat a best friend,
then you really allow your natural personality
to shine through,
you avoid using all those cringy sales tactics
because you're just being exactly who you are
and you're just showing up, and that's a win-win,
and of course you really believe in what you're selling
so you don't have to force it.
Alright, moving on to tip number two,
read everything out loud.
This is such an easy step
and it's really so often ignored and overlooked,
it's so simple, just read everything you write out loud.
Doing this one thing can go a really long way
in making your copy sound friendly and casual
and just really conversational, okay?
So think about it this way,
when you're having a conversation with someone,
how long can you talk without pausing
to catch your breath, right?
Probably not very long, although I talk really, really fast
and so maybe I could talk longer than the average person
but maybe it's like a sentence or two, right?
Even if you're like a swimming champion
and can hold your breath for five minutes underwater,
chances are pretty good that you still pause
between sentences so that the other person
can really process what you said, right?
That is the normal flow of conversation,
and that is just how it works.
So why then would you type out huge long paragraphs
and walls of text long run on sentences and paragraphs
that really like take up half a page,
are really overwhelming for your readers.
So remember to keep your sentences short
and your paragraph short,
and don't use fancy words,
especially ones that you can't actually pronounce,
and you'll catch that when you read it out loud,
and words that you would never read in real life.
So, loosen the reins a bit on your grammar,
I promise it'll be okay.
And I really laugh a lot
when the grammar police come after me
and I get like blown up in my comments
talking about grammar and punctuation, but guess what?
Copywriters are not meant to be literary perfectionists,
we are conversationalists, we are storytellers,
and sometimes things need to be written in a certain way
to be more approachable and more relatable.
So don't come at me in the comments about,
you know, a typo or a weird sentence
or a sentence that started with the word "and"
because I really believe that it's okay
to emphasize a sentence with special bolding,
or use dot dot dot to help make a transition smoother right?
Or to use the occasional uppercase text
or use dashes when you really want someone
to pause and take note, right?
And I make typos to you guys, guess what?
That's something we have in common
because I know that you make typos as well,
and sometimes even if you don't wanna be intentional
about it, when you make a typo,
it just makes you more relatable,
it just makes you more human.
And that is a secret to conversational selling.
Remember, being conversational
is all about engaging with your reader, building trust,
and writing in a way that you actually communicate.
And that is not gonna happen if you're stressed out
about having the perfect grammar, structure,
syntax, format, whatever, right?
Now, of course, you don't wanna throw
all grammar rules out the window,
no matter how formal or informal your brand is,
you of course wanna try to avoid making spelling errors
or misusing words,
or writing sentences that don't make any damn sense,
of course, knowing how to communicate effectively
is insanely important.
But at the end of the day, remember,
you're not submitting your copy to be judged
by a college lit professor, so relax a little bit,
be less formal, I promise it'll be okay.
And lastly, tip number three, storytelling,
my favorite conversational copywriting technique,
I absolutely love storytelling.
In fact, I have done entire campaigns
where I do nothing but tell stories.
It is the oldest form of communication on the planet, right?
Hundreds of years before the printing press, iMessage,
voice memos, YouTube, or going viral, we had stories.
They were our primary way of passing down information
and knowledge about our culture and traditions,
but we also used stories to connect
and relate with one another, right?
And today that element of storytelling
is just as important as ever before.
When you utilize storytelling in your marketing,
you not only capture and keep your audience's attention
more effectively,
but you're also able to connect more intimately with them
and relate with them on a more powerful level.
So listening to a story about the one time
you saved your neighbor's life
or learned an interesting lesson or solved a weird mystery,
is so much more powerful than reading a laundry list
of facts and features
and talking about why someone should buy your stuff, right?
Stories create curiosity,
and more importantly, they create relatability,
authority, and trust with your prospect,
which in turn helps you sell more of your products
and services naturally.
Now, I have a whole video
where I break down four of my favorite storytelling methods,
so if you wanna learn more
about this magical form of communication and marketing,
I'll make sure to link to that at the end of this video.
And if you wanna learn more about
how to write copy the right way,
then make sure to check out
my 8-week copywriting program,
the Copy Posse Launch Files,
in it you'll discover the modern copywriting techniques
that are working today
so you know exactly how to write persuasive, authentic,
and high converting copy.
You'll get an insider look
at my favorite psychological triggers
that you need to include in your copy
to get inside the minds of your customers,
plus the common messaging mistakes you must avoid
to stand out.
You'll get exclusive access to the proven copywriting guides
and formulas that I have used to make millions for myself
and my high paying clients,
so I will walk you through
how to write an entire sales funnel from scratch,
and I will guide you every step of the way
as you write your own high converting portfolio pieces
with high quality video trainings,
recorded Q&A sessions, and weekly exercises.
And to check that out,
you can click the link in the description box below,
and I will see you next time with a brand new video,
until then, I'm Alex, ciao for now.
(upbeat music)
Alright, guys, if you enjoyed that video,
make sure to check out the next one from me right here,
and you can click right here to get a free gift.
Riddle me this, what is as old as time
but reborn every single day,
you can hear it, see it, smell it, taste it, feel it,
but it's completely invisible,
it exists in every single country in the world
yet you still take it with you everywhere you go,
any guesses?
(upbeat music)