On the bright side of branding business and being your own
boss
hey bosses I'm sunny lenarduzzi and we're doing another segment called brand
beauty tutorials and this is where i show you how to create amazing content
online that will help you stand out and be easily recognizable to your target
audience today we're talking about beautifying your video content and I
have a feeling this is going to be a fan favorite because one of the biggest
complaints i get when i say use video content for your business. So
today I'm going to show you three ways that you can create video content where
you don't actually have to put your face on camera
PS we all know that video is the fastest way to grow your brand and your business
online and if you haven't checked it out i have a video on the top five reasons
you need video for your business and your brand if you haven't watched yet
you can check it out right here
go watch it and the link is also in the description below. Alright let's hop into
the tutorial so the first app that you can use to create a video post just
using images and words is ripple so you open up the app and you create a new
post so we want to add a back-to-back drop on this you don't have to because
there's preset backdrop so let's say we want to use this will save that and then
we're going to put in the primary text which is your headlines will get we're
gonna call it be your your own boss and then we'll do the hashtag is
the secondary tax OB while boss and then we'll do my website as the destination
link
and then we want to press the arrow at the top and you'll see that it just
creates it automatically as a little video file you can change the format of
the font to whatever you want it to be you can change the color to fit your
brand and then you can also add music that's already in here and this is with
the free version of ripple you can upgrade for more options but this does
the trick for you and then once you press the arrow it will ask you to share
it as an animation or still so you want to share it as an animation so it's
actually a little video file and that is what your final video will look like and
once you have the post ready to share it automatically will insert your go-to
destination and your hashtags that you want to use that based on what you used
in the post and then it will be ready to be shared to any of your social
platforms but you do have to pay for the upgraded version in order to save it to
your camera roll or your photos but if you just want to share social media you
can do that with the free versions that's one app that you can use to
create video files and many videos without actually being happened to be on
camera
the next one option number two is legend
so in the legend app it works in the varies in a very similar way it's just a
bit more of a modern layout and font so we're gonna say be your own boss again
you can upload a picture if you want so I'm actually going to leave at this time
I don't really want to upload a picture here but you can upload a picture at the
backdrop and as you can see it will create these little mini animations or
videos using whatever text you want to use you can change the colors you can
also turn it into a gift so it automatically is animated in that way
for you and save it to your camera roll or share it on social media and then
once you're done
save it to your camera roll and that is what your final video will look like and
out of all of these ways that you can use video but not have to be on camera
this has to be my favorite and I'm seeing so many brands start to use this
so we all know that inspirational content works
really really well online and tends to get really high engagement but
oftentimes we're seeing inspirational images or quotes static content graphics
so instead what a lot of people are starting to do is create many little
videos that just kind of loop over and over again
post them on facebook because on facebook video performs the best of any
kind of content and overlay an inspirational quote on top of it so i'm
gonna show you exactly how you can do this for your brand and your business to
get even more eyeballs on your content
here's an example of what I'm talking about so here you can see Gary vanish
the inner track creates these awesome graphics with these motivational quotes
of his on his facebook page so we always post these on his Facebook page but what
he started doing which is so smart because he is a genius he started
creating them into little videos and it's just on a constant loop so people
will see it every time it scrolls through the newsfeed so how do you
create this for your brand very easy so what I did is I created a graphic in
canva and needs that the dimensions for this or 1920 x 1080 that's the size you
want and then I'm just going to put the text over top that I've used in the
other other little many videos that I've created i'm just going to leave that up
there and then I'm going to add another piece of text with my handle on it so
people know where the graphic is coming from what I'm going to show you now is
we filmed a little quick video of me just sitting down at my computer i'm
going to edit this so there's no sound on it and we're going to slow down the
speed so we go to speed editor in iMovie and then I'm just going to duplicate it
so plays over and over and over again i'm also going to add a filter on it so
it's a little bit darker so I'm just going to add the glow filter on it
there we go and then what I'm going to do is add a filter on this as well so i
actually might make this white and then we're going to add a filter a filter on
this show will go to elements grids
elements shapes will go up to the top here we're gonna make that black and
we're going to put a transparent filter on it just take down the transparency so
it makes the image a little bit darker and we're going to move this to the back
and now we're going to download this image you need to go all the way down to
the bottom and download with the transparent backdrop and i'm going to
download it as a pain file
then we open up I movie again and we're just gonna make the statics we go to
hear fit and we're just going to drag this graphic all the way across the
video there you go and that's how you create your graphic with just text
overlay so yes I'm in this video but you could take a video of really anything
add this text-overlay and created as a looped video on facebook that's going to
autoplay in people's feeds creates an inspirational graphic but that graphics
actually video so you're going to get more reach me posted on platforms like
Facebook and voila here is your beautiful inspirational image video
graphic I made that term i'm sure it's not going to catch on but just go with
it with me
isn't it beautiful any and all resources that i mentioned in this video are below
in the description can go there and check them out and start making your
videos where you don't even have to be on camera yet for that and if you liked
this video hit the like button below share it with your friends and be sure
to subscribe for new content every week on branding business and being your own
boss and speaking of bosses you haven't joined it yet we have an incredible
mastermind group on Facebook called the be your own boss facebook mastermind and
the link to join is below this video its thousands of bosses from all over the
world supporting each other in growing their brands and their businesses and
achieving the kind of lives that we want to live on our terms and I am in their
answer your questions all day every day so i will see you in there thank you
guys for watching with Sonny show and i will see you next time
show