so what is the award-winning formula for 2021 when presenting logos typography
graphic designs on behance today's video explores three outstanding projects and
what you can learn from them to turn your posts into award winners
with the way the design industry is going learning how to prototype is a no-brainer
instead of putting flat files in front of your team manager or client imagine being able to hand
them a prototype that's so good it feels like a real app or a website now learn more about framer
later in today's video there are three key aspects to today's three behance projects that makes them
stand out and gives them an award-winning edge that starts right here with the r b branding
project which run out of the gate has animated presentation that you can see right here now
this isn't a video that needs to be clicked it's an auto playing dynamic animation having animated
aspects to your projects will really set them above the rest especially with design this neat
then of course we have some context and i always talk about this when regarding portfolio additions
give the viewer a brief background of your projects the problem that needs to be resolved
and also the clients and as you can see here this person has used both their native language
and also english which is a great touch also i would like you to take note of the colors used
when you scroll through this project which leads into this next section and shows you the logo grid
and the creation of the logo itself this shows a methodical and a precise aspect to the design
allowing the viewer to think the designer is competent and highly skilled with their craft
and then some more animations which i personally never get bored of it's 20 21 and you can bet this
kind of stuff will become more common into the next year and beyond animations are really going
to be a big thing but yeah moving on to this just feast your eyes on this the colors used here match
the model with those grays and metallic silvers and the only color standing out as a focal point
is on the shoe with an orangey pink contrast this is a very clever way to present a color scheme you
know showing the majority color as the largest square and then heading down through the other
colors used on the projects these are the brand colors and the designer has added them throughout
the entire behance upload to enforce that brand's image this guys is just next level just take a
look at the editing and the graphic design skills found within this video edit this is the kind of
work that most graphic designers wish they could make and not to mention it's presented beautifully
i could watch stuff like this all day but let's move on down towards the flawless design here
where the model is placed in a setting that helps the brand's minimal urban sort of image this isn't
done by mistake and the designer has taken that message from the brand and replicated it in the
design here on behance for example do you remember the brand's color scheme and notice how we have
the dark greens the dark greys and the silvers all within this image everything is just executed so
brilliantly and these subtle approaches are things that not many people take into consideration
you don't see this person just slapping up random mock-ups of the designs with spacing between each
kind of upload this is a targeted design but yeah the next project is really quite different
but it's still really awesome here is another branding project this time for a health product
out of taiwan now i want you to think about the theme of this brand notice the brush strokes
replicating zen buddhism because that is going to become an important component as you will soon see
again we have some context here in their native language and also english and okay granted these
images are not the best quality but they enforce a point of the product being natural and medicinal
as you would soon see and here we do start to see some graphic design
keeping in with that black and white theme but the best is yet to come
the zen brush strokes i mentioned flow from the black section above down into the red as they
kind of bleed downward and this leads the view eye downward as you scroll through the project
and here we have the product now
this is a lot smarter than you probably realize in this image what do you see
what i'm going to tell you what i see i see the backdrop being cleverly made to mimic the dark
rugged brush strokes within the branding i see a natural object of a stone being used
to enforce the idea that the product is natural the texture on the stone on the backdrop and also
the box complement each other really well it's a very well thought out methodical presentation
and as we scroll through that presentation you will notice this the designers attempt to enforce
the natural yet minimal idea to the viewer and the consumer which is so very clever and it does work
even here they have created brush stroke backdrops specifically for their presentation
and this is next level showcasing and this is how marketing does work the whole process
of creating an image and selling that image as a message to the consumer project number
three is another branding project but this time for a law company now this company is 70 years
old but they decided to split away from their partner company and do their own kind of thing
so they needed a rebrand bringing them into the modern era and boy did this project go well
we have animations once again and also that context and do remember these both work really
really well on behance let's also take note of the color palettes what kind of story is
it telling here we have orange gray and white and possibly some black too this is what's going to
be shown throughout the project again delivering that brand message and unifying the project these
other things you need to think of when setting up a project in behance the brand design is minimal
and so the project presentation is also minimal we have minimal mockups minimal backgrounds and a
minimal layouts if you add in something to your hands project that conflicts with the message
style and image of the brand it's just not going to jive well with the audience so think about
that next time you make a project you know tell a story and maybe throw in some neat animations
too if you can which project did you prefer out of the three and what do you think of them
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down in the description box below and until next time guys design your future today peace
you