So, there are 10 things you can do online to protect your business everywhere — find
out more, inside the video!
Hey guys, it’s Chia from Brand24 and today I want to share a few tips on how to protect
your business online!
So, a key thing to remember is that even if you’re not involved in ecommerce and you’re focused
on foot traffic — so, getting people to physically come into your stores — it doesn’t mean
that your clients and customers won’t talk about your store online.
So, all those reviews, recommendations and stories that they’re sharing... on Yelp,
Twitter or elsewhere — these can all have a huge impact on the reputation of your business
— and that can be positive or negative.
So, we talked a little bit about reputation management last week. Here’s a link to that video
in the corner up there, in case you missed it.
So, we covered the basics: what online reputation management IS — and 2 main aspects to consider!
This week, I want to go just a little bit deeper and show you 10 ways to protect your business
reputation, and it all starts with areas that you need to monitor online.
So, the first thing that you want to monitor is your reputation on review sites, especially popular
ones like Yelp, Google Reviews, TripAdvisor and Booking.
Check these regularly to make sure you catch any negative reviews that can lower your
ratings and damage your reputation.
Different websites do have different policies, so you can’t always remove a bad review,
but you can definitely address them and either apologize or defend your business if you need
to.
So, the second thing you want to monitor is your company’s social media accounts.
Try to maintain an active business profile in social media since this is important to
both your followers and the algorithm, and make sure you respond to people when they
engage with you.
So, the 3rd thing to monitor is your reputation among OTHER social media accounts.
Beyond keeping up with engagement on your own company profiles in social — see what
OTHER accounts have to say about you.
So, the easiest way to keep track of this is by monitoring mentions of your company on the
Internet with an app like Brand24 and then just filter your mentions by social platform.
So, the 4th thing to monitor — is your reputation on blogs, forums and any other place on the Web.
People don’t just share experiences on official review sites or in social media — sometimes
they’ll share stories on blogs and forums, especially if the experience made such an
impression that they need more than 280 characters to express themselves.
Now, the 5th thing to monitor is a sudden increase in mentions about your business.
If you typically see just a handful of mentions per week for your company, but then suddenly get
double that amount or more, it’s really important to find out what’s causing it: is it good
buzz or is it bad buzz?
Protect your business by setting up Storm Alerts to notify you when you have a
sharp increase in online chatter about your company.
And here's a bonus: with Brand24, you can also set up alerts for a sudden increase in social media reach, which
could mean that an influencer is talking about your company, for all their followers to hear.
No. 6 is to monitor the reputation of your business partners.
For example, if your business works with a delivery service, keep an eye on THEIR reputation.
Make sure customers are not complaining about chronically late deliveries, and that packages are being delivered in one piece.
Your customers might not see a difference between you and your partner, especially if
their packages are damaged or not arriving on time.
Now, the 7th thing to monitor is your hashtag.
There are a few metrics that you just want to track in general, like who’s using your hashtag,
what the context is, and on which sites — so, in terms of your online reputation, you also
want to make sure that it hasn’t been brandjacked by your competition or turned into a bashtag
by dissatisfied customers.
Now, the 8th thing to monitor is your online reputation in search engines, especially Google.
Start by — just search for your brand in Google and see what comes up.
If you see a lot of negative results from external sources, you might need to
do some damage control with Search Engine Reputation Management
and put a little more effort into SEO
The 9th thing to monitor is key figures who are closely associated with your brand — this
can include your CEO, your PR director, and any influencers that you’re working with.
And the 10th thing to monitor is your competition.
Customers can definitely make direct comparisons between your company and a competing one, and you
want to know how you measure up.
Plus, you might learn that one of your strengths is something that your competition is sorely lacking,
and this could be something for you to emphasize in your marketing communications.
So, yeah, these are 10 things that you can do online to protect your reputation everywhere!
Monitor all the sources that I just mentioned — and address any issues before they have
a chance to escalate and hurt your business.
This is key to protecting your brand name online.
So, thank you for watching!
If you have any questions, or if I forgot to mention an important space to monitor,
just let me know in the Comments below!
And if you’ve found this video helpful, feel free to Like, Share and Subscribe to
our YouTube channel, where I’ll be sharing more tips on how you can do even more in social
media and digital marketing each week.
Thanks so much for watching, I hope you learned something new — and I’ll see you
next time, bye!