- Okay.
So I probably do want to tell you
how amazing Instagram Reels is
in terms of organic reach and growth.
You've probably heard that plenty of times,
but what I do wanna tell you in this video
is that the content of your Reels matters a lot.
If you just pick random ideas
or blindly try to mirror your favorite accounts,
your Reels probably aren't gonna gain too much traction.
In fact, we tried this on our account
and only a handful of the trending Reels we created
actually gained significant reach and engagement.
So for the ones that did go viral, what worked?
And how can you replicate that for your own business?
In today's video we're gonna go over it just that,
as well as give you a framework for finding ideas for Reels,
that will help you go viral.
Sounds useful, right?
Let's jump in.
(whooshing)
To start, let's talk about the Reels algorithm.
Now, it's impossible to completely decode the algorithm,
but we have noticed a few patterns,
and we've come to a few conclusions.
The first thing we found is that the algorithm
loves when viewers watch a video all the way through.
And because the Reels play on loop,
it's even better if they watch it a few times.
That's probably the biggest factor
in helping your Reels get pushed out to more people.
And then probably the second biggest factor is interactions.
So getting likes is great,
but saves, shares, and comments are even better.
If you're getting a lot of those,
the algorithm should start to push out your Reel
to more people.
All right.
So now that we've got a bit of background on the algorithm,
let's look at a few types of content
that are hitting these metrics the algorithm is looking for.
One reason people save things
or share them with their friends,
is because they find them super entertaining
or funny or relatable,
and they wanna share them with other people
who they also think would like them.
Another reason someone might save something
is if it's a trend that they can participate in,
they might not wanna make their video right away,
but they'll save your video
so that they can go back to it later
when they want to make their own video.
So here's an example of a Reel
that's super relatable and funny,
definitely the kind of thing you would want to share
with your friends if you liked this,
and here's an example of a Reel
that the audience might want to participate in.
This Reel probably has a lot of saves.
Another reason someone might save or share a Reel is because
they derived a lot of value from the content
and they either wanna save it for reference later
or share the valuable content with someone else.
So when it comes to these educational types of Reels,
there are a few different categories
that tend to do really well
in terms of getting saved.
The first category is advice or answering a simple question.
The second category is a short tutorial.
The third category is lists
and the fourth category is ideas or inspiration.
So this Reel here offers some helpful business advice,
just by answering a really simple question
that a lot of people probably have.
It also utilizes the trendy audio,
which makes this video a lot more fun
and definitely helps its chances of going viral.
This one is a simple food recommendation,
a short tutorial on how to make this snack,
definitely the kind of thing people would say,
because they might not wanna make this right away,
but they'll reference it later when they do want to snack.
This one is a simple list of exercises
that probably a lot of people would benefit from,
So a lot of people would save this to look at later.
And this one here people would save
for the inspiration or ideas,
of how they want to decorate their own space
they're probably not gonna stop right there and decorate,
but they'll save this to go back to later.
One thing those Reels all have in common
is that they hit a sweet spot
between being informative and entertaining.
So when you're creating Reels you definitely
wanna think about how you can hit that sweet spot
and if you do you have a much better chance
of going viral.
For example. You can make a Reel
where you're just answering frequently asked questions,
but you set it to a trending audio,
or you could make a Reel that's a list of tips or advice,
but behind it you put a dance video.
We use this formula all the time
where we take either a trend or a trending audio
and we create a little mini tutorial for our audience,
so it's very entertaining and informative.
So this one starts with a really trendy
and super cool dance video.
But then we add value at the end by showing the audience
how they could create a similar video.
This one is obviously a really trendy dance
that you've probably seen before on TikTok or Reels,
so we decided to make this real
with our little fish character,
and we provided value by answering frequently
asked social media questions.
For this one, this is your sign trend which is very popular
and we made it our own and we made it the kind of thing
that our audience would be inspired by.
And here's another tutorial again very informative,
and also very trendy.
All right. Now that we've identified
some of those core content types,
let's take a look at how you can find ideas
that fit into those types,
and in some cases fit into more than one of the types,
which goes back to finding that sweet spot.
Your first step is gonna be to identify
your core target audience
who brings the most value to your brand.
So let's take the example of a pet grooming business,
in this case, the core audience would obviously
be people who have pets.
Your next step is gonna be to make a list
of relatable situations for people in that target audience.
So try to get really specific here
and try to come up with about 10.
So going back to the pet grooming business,
some relatable situations for people in that audience,
it might be that your dog rolled in the mud
and you need to get them cleaned,
your cat needs her nails trimmed,
you need your pet to look nice for a party
that you're having,
stuff like that.
Next you're gonna make a list of pain points
that people in your target audience have.
So issues they have that you can help them solve.
For example, it's really hard to clean your dog at home
if he doesn't cooperate,
you don't have the time to trim your cats nails,
you don't have the tools to give your dog a haircut,
or you don't know how often your pet needs a bath.
Again, try to find about 10 to put on a list,
and that's gonna be a great starting point
for finding ideas.
And if you wanna find even more ideas,
you can try some other formats for these lists.
There's definitely a lot of different
(indistinct) you could go,
you could make a list of myths versus realities
that your audience faces in their lives.
You can make a list of products
that you think your audience would love.
You can make a list of goals
that your audience might have in their lives
or a list of things that they're likely to do
on their day off.
All right, so now you've got your lists,
and now what you're gonna to do is head over to Reels
and spend some time just watching Reels,
and find out what's trending.
You can find a broad trends
and then also look for trends that are more specific
to your niche.
For example, you could try looking at
other pet grooming accounts to see what they're doing,
or you could try searching hashtags in your niche,
such as pet lover, dog lover, cat lover, things like that.
For InVideo, we might look at what other video
creators are doing.
So pick a few trends that you like,
and then what we're gonna to do is combine those
with the list that you previously made.
Now let's come over to invideo.io
select template and then select the vertical size,
so if you found a trend you like,
you can try searching for it,
or if not, this is actually another way
to find ideas for trends,
try searching trendy Reels and see what comes up,
So you're gonna to pick out one of the templates
forming video,
then pick out one of the pain points
or relatable situations or something \
from one of the lists that you made
and you're going to combine it with the template.
So you'll just need to plug your own assets
into the template usually photos or videos,
and then you'll need to change the words
to make sense for the Reel that you are making,
and that's usually about it
it's very simple and easy.
Once you're happy with how your video looks,
come up to the top here and hit, download and share,
and you'll be able to download your video
and then you're gonna bring it into Reels,
and when you upload it to Reels,
what you wanna do is search for the audio,
from the trend that you created,
but you want to use the audio
that's actually from Instagram,
it's much better for the algorithm
if they can actually recognize the song
and see that you're using the one from Reels.
So that's how you can create a trending video.
And if you didn't find a trend you like
what you can do is find trending audio
and just create your own video around that.
So to find trending audio,
come to Instagram,
hit the plus sign here
as if you're going to create a new Reel,
but then instead of creating a new Reel,
just hit the audio icon here
and listen to a few of these sounds,
the ones at the top are gonna be the ones
that are currently trending.
And then you can just use a blank canvas on InVideo
to create your Reel.
And again, upload that into Reels
and use the audio from Instagram.
If you keep creating Reels
using the formula we just laid out in this video,
it's only a matter of time before you start seeing a lot
more engagement and start gaining a lot more followers.
And I actually have one more hack for you.
We actually have a whole playlist on our channel
where we go over new ideas for Reels and TikTok
week after week.
So if you wanna check that out to get some ideas,
just go ahead and click here.
What do you think of the formula we just shared?
Do you think it's gonna to work?
Let us know in the comments below,
and if you have any questions,
feel free to leave those in the comments and we will respond
with an answer.
And if you wanna headstart on finding your ideas,
check out these videos on screen,
where we go over some of the top ideas for Reels
that businesses can use.
I'm Tereese with InVideo
and I'll see you in the next one.
(whooshing)