- Hey everyone, it's Neil Patel here.
And we're here for another Q&A Thursday.
I'm here with Adam from Viewership.
- Hello everyone.
- And this week's question is?
- This one is about infographics.
We know Neil is like the king of infographics,
so this is going to be a good one.
- I used to do a lot of them, not as much anymore.
- I like that, the King of Infographics.
What is the best way to approach people
to embed your infographic,
and should I insist that they use the embed code
instead of simply downloading the infographic
and uploading it to their site themselves?
What's the best way to go about this?
- First, you always want people to use an embed code,
because an embed code give you a link back to your website.
If they upload it, and then try linking back,
they may not do it right, you may not get the link,
they may just have the infographic,
and then say "Courtesy by" and they put your name
or your website name,
and they forget to link.
- It's equal link juice if they put in the embed code?
That's the same as getting a link from your site?
- Yes, because an embed code is straight up just HTML.
- Right.
- So, an infographic, as you know, is an image.
- Yes.
- So they're just doing an image link.
- Right.
So that gets you the same link juice
as you would getting a link?
- Yeah.
- Okay.
- And if you have a WordPress website,
you can use wp embed code generator,
the plugin is maybe expired or not supported
but it still works,
and that's how I create my embed codes for my infographics.
- Genius, okay.
- But here's the thing.
If you were to create in infographic,
what topic would you create one on?
- YouTube marketing.
- Okay, and how would you go about creating
the right infographic?
- I would probably get a ton of stats,
like all the most up-to-date research,
and then I would hire a designer to make it.
- And he's right.
And that's how most people create infographics.
But there's one hard part about that.
You want people to embed it.
- Yeah.
- So after you create all these stats and this information,
how would you go about getting people to embed?
- Email them directly, I guess, right?
I'd find all the websites where I want to link,
and then email them and ask them to embed it.
- And it's funny, and you do email a lot.
I get emails from your team to link data.
- Oh do you? Nice.
- I really do. I'm like they're going through the counter.
But like, I kind of know Adam already.
But there's some girl who emails on behalf.
- Jenny? - Yeah.
- Yeah, okay.
If any of you got an email from Jenny, leave a comment.
- But here's the thing,
when Jenny or Adam sends emails to people
who they want to embed infographics,
it's hard for him to get the link
because he's creating all these stats and these data points,
and you're hoping that people want to link up to this topic.
- Right.
- They may have written about similar
YouTube or marketing related stuff
but you still gotta convince them.
- Right.
- The best way to get people to embed your infographic,
is to look at the most popular blog post within your niche.
So if you're doing YouTube marketing,
you would go to Buzzsumo,
type in all the YouTube marketing related keywords.
- Right.
- Find out what ones are the most popular
when it comes to social shares,
you do the same with Ahrefs,
you go take those URLs that you found from Buzzsumo,
you put in those URLs into Ahrefs, or Majestic, SEO,
you see the list of all the people
who link to those articles,
and because someone already linked to that article,
you can then email each and every
single one of those people saying,
"Hey John, I noticed you linked to X, Y, and Z article,"
"I took that article and I turned it into an infographic,"
"feel free to check it out here,"
"and you can even embed it"
"so that way people can see all the stats and the data"
"in a visual format."
So my process is, you take the most popular articles,
you create infographics from them,
and then you hit up everyone
who already linked to that original article
and ask them to embed your infographic.
Conversion rates are like triple
compared just asked people within your industry for links.
- So you're saying
because Jenny has emailed you like 20 times
it's not as effective?
- Yes.
No dude, I know you and I still don't want
to even like respond to them.
I'm like, oh whatever. I'm not going to take the time.
- Sorry, Jenny.
- So if you want links from infographics,
you gotta create the infographics
that are very similar to the most popular content topics.
Now you can't just jack someone's data,
you gotta cite them in the infographic, give them credit,
and of course you want to add in your own data as well.
And when you do that, as long as it's visual,
you keep the colors minimal.
The reason you want to keep the colors minimal
is that way it goes along with more website color schemes,
and people want to more likely embed it.
You also want to have no more than five or six main points
with your infographic.
They all need to flow together, tell a story.
But again, if you're just creating an infographic
on the most popular blog post out there within your space
when it comes to social shares and back links,
not only could you hit all those people up
who already linked to that original post,
and get them to link and embed your infographic,
but you can also hit up every single person
who shared that article,
and ask them to share your content as well.
- Genius. What about Pinterest with infographics?
- Yeah, you can put them on there.
It's hit or miss.
Sometimes they drive a lot of traffic, sometimes they don't.
I found that the ones that aren't as technical,
and they're on things like design, and marketing,
and they're more visual,
not just from infographics, because infographics are visual,
but more so from a category perspective,
they do better on Pinterest.
But I've also found that when you get that traffic,
the conversions from those visitors
into sales or social shares or even links,
it's not really there,
so I stopped posting on Pinterest due to that one reason.
- Got it.
So just get the link through the embed code and boom,
you're good to go.
- Yeah, it works so much better.
- Genius. Alright.
- That's pretty much it.
Thank you for watching this week's Q&A Thursday video.
If you have a comment,
or you want us to answer your question,
leave a comment below.
We may pick it next week.
Either way I'm going to respond to your comment
and help you out.
In addition to that, please,
if you like this video,
leave a comment, like it, share it,
tell other people about it.
- Do you have any infographics as well?
Maybe you made infographics, share it below as well.
- Yeah, go check it out.
- What a cool spot to share all your assets
that you've created from these videos.
So, definitely.
- Yup and if you don't know how
to get an infographic produced,
you can get them done at 99designs.com,
or dribbble.com.