Hey, people of the Internet!
This is your happy-go-lucky YouTube expert Derral Eves.
There's been a lot of talk and chatter lately about YouTube switching over to become a paid
service, and some people and creators are really worried and some are really freaking
out about this news.
Well, it's true ... kind of.
Let me explain.
YouTube just announced a new paid service called YouTube Red, and today I'm going to
give you the low-down of everything that you need to know about YouTube Red.
And at the end of the video, I'm going to explain the real reason why YouTube is really
doing this.
And it's not really what you think.
Let's do this!
Well, it's official.
YouTube just announced that they're going to be offering an ad-free YouTube experience
where you can actually watch your favorite videos without being interrupted by ads.
YouTube is calling this new paid service YouTube Red.
And they are claiming it to be the ultimate YouTube experience.
So with YouTube Red you're going to be able to get ad-free videos and watch your videos
and music without any interruptions of ads, but the cool thing about it is you're actually
able to save videos and songs to your mobile device and watch them offline.
It's only $9.99 a month ... or $12.99.
It all depends where you actually buy it.
If you buy it from YouTube itself on October 28th, you'll get it for $9.99 a month.
If you buy it through the app store through Apple, it's going to be $12.99.
Hmm...
If you're interested in this, do it on YouTube; save the money.
The question that most people have is How does it affect the partners with YouTube and
the creators.
You might have noticed the YouTube partner program terms have been changed, and they
want you to update them.
If you want to get paid by YouTube you have to make sure that you accept the new terms.
To see the new terms, you can go to the creator's studio, click on your channel, then monetization,
and there you are going to see guidelines and information, and under that you are going
to see the agreement with YouTube.
Click that, and you're going to see the legal jargon.
So, a
lot of legal jargon, it's just this simple: YouTube creators/partners are going to be
paid by monthly view and watch time, and it's going to be rated against other creators,
and then YouTube is going to figure it out.
They're going to calculate it and give you a cut.
I don't know what this means.
Do you?
I'm confused already.
After October 28th, if you want to be paid by YouTube on any of your videos, the ads,
or subscriptions, you have to accept these terms.
And if you're with an MCN, your MCN probably already opted you into this.
I think all MCNs have at this time.
The next is Is there going to be exclusive content only for Red subscribers?
To answer this, Felix Kjellberg is going to actually start a new series exclusively for
YouTube Red subscribers.
Some of you are like OK, that's nice, I don't know Felix.
Well, he's known as Pewdiepie, the most subscribed creator on YouTube.
And this is going to be an original series created by The Walking Dead guys and also
Maker Studios and Pewdiepie.
The reality is this has gotten a ton of complaints, and a lot of his Super Fans are really upset.
Red-only content is created in partnership with YouTube with some of the most successful
YouTube stars, so like 99% of the content is going to be open for everyone.
It's going to be on the Red; it's going to be over on also regular YouTube.
#3: Is ad-free blockers going to work?
Some people use ad-free blockers in their browser to block out those ads, and I was
actually talking to a YouTube engineer a few months ago, and let me just put it this way:
you might want to look at other options soon.
For the real reason why I feel like YouTube is getting into the paid subscription game.
It's all because of one thing: music.
You heard me right, music.
The #1 most subscribed channel on YouTube is music with over 91 million subscribers
and counting.
And 40 of the top 100 are music channels.
This is YouTube's attack targeting Spotify, Pandora, and even Apple music.
With the YouTube Red subscription you actually get a new service called YouTube Music App,
which is launching today.
This app seems to be the evolution of the YouTube Music Key, and it was one of the first
paid products that YouTube offered, and it launched last year.
With this YouTube Red subscription you get ad-free music like Spotify, and also your
favorite YouTube videos.
It's designed to really sit back and be easy, hit the play button, have background music
like Spotify, or have a personalized journey where YouTube's curating content, kind of
like Pandora.
This is a really powerful thing, and the great thing about it is you can do it with videos
or music and you can do it offline.
That means you can download it, listen to it offline, and hear your best music, hear
the great videos that are there.
Wow!
What a game changer.
I'm curious, what do you think?
Do you think this is a good idea?
Do you think YouTube is doing it right, where they're offering this paid ad-free service?
Do you think that paid content is going to really take off?
I'd love to hear your thoughts in the comments.
These comments I guarantee are going to be fun to read.
If you want to stay up to date on all things YouTube and video marketing, hit that subscribe
button.
And if you're subscribed, become a Super subscriber.
Hit that bell icon on mobile, and if you're on desktop, click the gear icon and check
Send me all notifications from this channel.
Thank you guys so much for watching.
It's been a pleasure talking about this YouTube.
I'm really excited about it.
I think it's kind of a game changer.
YouTube is evolving and going in a direction I think is really exciting.
So I still would love to hear your thoughts, and if you get bored, watch a video too.
I've got quite a few on my channel that talk all things YouTube.
Thanks, guys!