Hey, boss.
It's Sunny Lenarduzzi, and today, I'm going to show you how to build your brand with video.
Tip number one: you might have heard the phrase, "Content is king," but it's actually content
makes you king or queen.
What I mean by that is you have to pick the right topics.
In order to build your brand, you don't want to cast a wide net, you don't want to try
and attract a huge audience, you want to try and attract your target audience.
That means picking topics that they actually care about.
There's a couple of ways that you can do this.
You can use tools like Google Planner to figure out the search volume behind topics in your
industry.
You can also ask your audience.
On social media create a poll or ask a question about what they want to hear from you.
That's going to give you great insights into video topics that you should be creating.
You also want to make sure you're keeping it as niche as possible.
The more niche you go, the more targeted views you're going to get, which is going to help
build your authority as the king or queen in your space.
Content, good content, will make you king or queen in your industry.
Tip number two is, share that [ish 00:01:27] everywhere.
This is really important.
If you just create a video and hope people will watch, well, you're probably going to
be disappointed by the amount of traction you get on it.
The way to actually blow up your views and get a ton of traction and engagement on your
videos is to share it across all your social platforms.
Here's what it looks like: every time I publish a YouTube video I post it on all my social
platforms, so I share it on Facebook, I share it on Twitter, Instagram, Instagram Stories,
and Snapchat, and sometimes I'll even do a live stream as well.
I want to show you why this is so important, because if I don't share my video on social
platforms, then I'm just hoping people will find my video on YouTube.
That does happen, but this is going to give you that extra exposure to increase your brand
and your brand reach even further.
To guarantee views I maximize exposure on social media.
Let's take a look.
This video is on how to set that stick.
I posted it onto my Facebook page and it has 732 views.
I also posted it on Instagram, and it's just a teaser video that I post and then I drive
people to the full length YouTube video.
At 1,089 views on Instagram, and if only half of the people who watched this teaser on Instagram
and watched the teaser on Facebook, go to the full length YouTube video, that's still
another 910 views on my full length YouTube video.
This social traffic from Facebook and Instagram driving to YouTube is exponentially increasing
the amount of views that I'm getting on my YouTube video, and the more views I get, the
more engagement I get, the higher the video ranks, so more people can find it on YouTube.
To keep traffic coming to your videos, what I do is I schedule my videos at least once
a week for three months to make sure that there's constant traffic driving to my YouTube
channel.
This increases subscribers and views on your videos.
I will schedule any video that I post as long as it's evergreen content, meaning that it's
not content that's time [inaudible 00:03:34], and that can be watched a year from now, two
years from now, three years from now, and not seem like it's out of place.
I schedule them at least once a week for three months at a time to constantly be driving
traffic to my videos and to my channel to increase that brand exposure.
Plus, you're going to be hitting a new audience every time with every tweet, because Twitter
is such a fast moving medium, so you don't have to worry about bombarding your audience
and this will keep traffic driving to your channel.
Even if you have 10 followers on social platforms, that's still 10 people who know you and will
want to support you, so make sure you share your videos on social media to increase your
brand reach.
Tip number three is consistency in your branding.
What this means is, in your videos, you'll notice in my videos I always use black, white,
and gold.
That's my brand, and I have that consistent across all of my social media platforms as
my key brand color.
Why this is so important, because you might be thinking, colors can't really build a brand,
but they can, it makes people recognize you instantly on all the different social platforms,
so they know that it's you and not some other random account that they don't want to follow.
The other thing here is, put your social handles in your videos so that people can find you
again on all your different social platforms and you're building your community, and more
importantly, you're building your relationships with your potential customers and your viewers
on all the different platforms.
If you follow me on Instagram, @SunnyLenarduzzi, you'll see that I have a much more personal
approach to my content on Instagram than I do on YouTube.
You get to see a different side of my personality and my business and different tips and tricks
and educational tools on all of my social platforms, and that's because I want to further
build my community and build my relationships with my audience, and then they turn into
potential customers one day or just lifelong brand ambassadors, which is awesome.
Make sure that your consistency and branding stays the same across all your platforms,
so have the same colors, same fonts, all of those things.
Also, post your social media links to all of your other platforms in your videos or
post them below your videos, so you can build your community on all of your different platforms
as well.
Tip number four is, convert.
What this means is, again, building your community even further and building your relationships
with your audience even further so people don't just watch your video and forget about
you.
Way to do this is a two step process.
In your videos you want to make sure that you have two calls to action.
The first is your conversion call to action, meaning, you want to send people to your website
to sign up for your email list, to a physical store or location, wherever you can actually
convert them into either a customer or a potential customer or warm lead or a fan or follower.
The other thing that you can do is send them to your social media platforms.
Say you're running a contest on a platform, send them there to follow you and expand your
community on all of your social platforms.
The second call to action is your engagement call to action, particularly on YouTube, but
this does apply for all videos.
The more engagement that you get, the better your video will do and the more reach it will
get, because the more likes, the more the video will rank higher in the algorithm on
all social platforms, but particularly on YouTube.
You'll notice at the end of all my videos I ask for likes, comments and shares.
That's what you want to ask for on your videos as well.
The more engagement, the better your reach will be.
The final tip, tip five, is, collateral.
The best way to use your brand using video is, use these videos as collateral to build
your brand.
What I mean by that is, you can use your videos to book speaking engagements, to get press
mentions.
You can use them in blog posts as a featured blogger on industry websites.
Use your video content.
Don't just post it, hope for views, and forget about your video.
Use it.
You put a lot of time and effort into these videos, you're proud of them, so they should
be posted everywhere.
Use these videos as collateral to build your brand even further across social platforms,
across different websites, and across your industry as well.
Now you know how video can help you build your brand, but are you set up for success
on your YouTube channel?
Make sure that you grab my boss YouTube channel checklist below.
It will help you set up your YouTube channel and brand it for success, so that when you
post videos everything looks wonderful on your channel and aligned and has that brand
consistency.
It has every step you need to know, to set up your YouTube channel for success.
Make sure you join myself and thousands of other entrepreneurs from all over the world
in the Be Your Own Boss Mastermind group.
We're constantly sharing great ideas on how to brand yourself, how to build your brand,
and how to build a business on your own terms.
The link for both of those things is below.
If you liked this video, hit the like button below, share it with your friends and be sure
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I'll see you in the next one.