so where does fear come into play like like in how could we punch that fear in
the face how can we do that so let's take a real-life example and so let's
say you know you and I are buddies we want to start a business or we have a
business you come on let's crush it all right let's do this thing let's triple
our income this year let's make 30% more net revenues let's travel the world
let's live this lifestyle that's amazing and we get excited all right so we go oh
yeah oh my god that's great let's do this high fives all around
dopamine's release we feel great and we share with our friends we release
oxytocin so we bond oh my god I love you you love me and we feel grand we're
gonna conquer the world and that happens all the time but let's say that
underneath the hood there's a fear of I'm not smart enough or I'm not good enough or what if I
fail and I embarrass myself what if I succeed and I can't maintain it what if
I'm ridiculed because I try so hard and my friends will laugh at me
there are 50, five zero, different types of fears that are almost in everybody's memory
bank that gets brought up to the surface and when the fear circuit lights up which is
then bam automatically within either moments hours or days when you start realizing
holy shit what is it gonna really take to double or triple my income and to
take the time off that I want as soon as that happens when the fear circuit
lights up then the system the the neuro electrical chemical system floods with
epinephrine cortisol and norepinephrine what is that
those are just three of the hundred chemicals in the brain that are part of
the stress response system whenever you and I and everybody watching or
listening thinks about or feel that there is potential danger potential
pain whether it's emotional pain like being embarrassed or ashamed or
financial pain like not being able to have enough money to pay for my food or
for my burger or for my cocktails or my rent or my car or my airline ticket if there is
real or imagined possibility of discomfort pain the break on motivation
slams shut and we start to procrastinate so we have this incredible system that
can give us this motivation the motive for action to go forward but we have to
temper it with our ability to recognize the trigger and the sensation in our
body called a feeling that the non-conscious processing part of the
brain that gives us this emotion called fear all fear is processed at the non
conscious level of your awareness and then gives rise into the frontal lobes
of the feeling that your body has the average person that has not been trained
feels fear and puts the brake on and goes and retreats into what they're
comfortable doing the successful person either they may be genetically wired to
understand feeling fear and doing it anyway during their fear into fuel but
that's not the majority of people that's why 90 plus percent of people fail and
stay in that position but you can take that fuel that hypersensitive rocket
fuel like cause I call it and utilize it to actually motivate you faster
further than you ever got before yeah fascinating systems and you don't know
how to use them too bad it's like not knowing that gun has got
bullets in it and you pull the trigger holy shit just blew my brains out not
that you'd be able to you know that it'd be like game over but
ignorance is not your friend when it comes to neuro chemistry