Welcome back and today we're talking hashtags and popular hashtags and you
may not know this but there are several tools and apps and websites that will do
the legwork for you when you're building your business, your six-figure business
with hashtags so many tools. Stay tuned, I'm going to show you what I got.
Hi, my name is Erin and I have a quick question for Marianne. How do I find the
best hashtags to use to expose myself in social media? - I love that we had that
question come in. How do six-figure businesses use hashtags and are they a
good idea for us to us? First of all, absolutely. Yes, use them but how do you
know which ones to use and how do you know what their purpose is and how do
you leverage that for your good? In our other videos, you've seen us talk about
hashtags that go out and hashtags that come in to your business
so if your business is right here in the middle, you've got hashtags that are
reaching out for customers and customers that are reaching to you through your
hashtags. It's not as hard as it may seem to find the most popular ones but you do
need to keep up with the trends because it's really changing all the time
so there are some specific websites and some specific apps that I'm going to be
showing you right here on my screen so that you can follow along. A lot of
websites do work better on your computer so if you have time to go to your
computer and pull this up, definitely look at these websites on a hardcopy
device, land device, desktop, that's the word I'm looking for, a desktop
computer. Look at these on a desktop computer, okay. So first thing I'm going to
do is tell you why it's important to have these hashtags researched for you.
Sometimes believe it or not, hashtags will die and and fall out of popularity
and different pop culture people are different, they're putting different
content out there all the time so when you're aware of what the popular trends
are, you can stay on top of it and become a popular trend so let's go over. I'm
going to open up Safari on my phone right over here.
There's just three that I want to share with you, although there are many many
world websites that do this, I just want to introduce you to three of them that
I'm familiar with, okay. The first one is tagboard.com. So if you just follow me
right here to tagboard.com. This is their landing page on a mobile device, again,
it'll probably look different on your desktop so this is designed to
help you research what hashtags are currently doing, who's using them, what
are they using them for so it's possible that you have a hashtag coming to your
mind that isn't tagging the same kind of content that you would expect so it's
always always always, I can't stress that enough,
always always always a good idea to see who else is using the
hashtag you want to use and what it's being used for so if your content
is you know, not really matching that, if that other content is taken a totally
different wrong bad direction, you probably should use that hashtag. Okay,
tagboard will allow you to search hashtags especially you know, to see
what's going on there. You actually can use this to run social media
campaigns just like it says here on the website, supercharge audience
participation, yada yada yada, the community is going to show you where
those hashtags joined up and social media and what the post looked like so
tagboard is one way to do that. Let me show you another one. Ritetag. If you go
to ritetag.com, this is another website that you can use and most of
these websites are going to be free so that's an extra bonus so instant hash
tag suggestions so this one works a little bit differently.
This is going to allow you to pull up some images, drop them on to the website
and you're going to get hashtag suggestions for those images on desktop
and mobile. Pretty cool, right? So you can base and it's also based on you know,
active, current, up-to-date, popular hashtag engagement, what people are using and
where they're using it. So you can sign up with your accounts here, you can sign
up with Facebook or Twitter or install an extension, there's also an app
available from ritetag that you can totally use and I love this one because
it does suggest popular hashtags and again, you don't have to use your hashtag
limit in fact, I recommend that you don't if it's at all avoidable but you can get
some really good popular suggestions from using ritetag, okay. Let's go to
another one. Right down to hashtagify.me. hashtagify.me, now this
is one where you can search through and you can see on the screen right here, you
can search through Twitter and you can search through Instagram and see what's
going on here so let's try going #foodie. Okay, we plug that in, oh,
it's got an SMM on, let's try pin the hashtag instead of putting that SMM in
there how about that? Okay, if I do #foodie, check it out, it's got our
popularity reading, it's got a recent popularity reading, it's got a month trend,
it's got a week trends, you can see is it trending well? It's really popular but
it's not really current right now, okay. So if I were to go down here to the
bottom of the page, there's a lot more correlation so you can get some
suggestions on here and see what's relevant to you
so when I type in hashtag foodie, the next most recent hashtag is food, recipe,
cooking, maybe travel isn't one that you would use because maybe yours isn't
about travel but if it is, it's a suggestion for you, you know, and you can
see, okay, who's using this you know, @MrScottEddy @Simonna @ItalianGrocery,
you can see top influence on Twitter that are using this one, you can
see what languages it's being used in so obviously it's more English than
anything, spelling variants, you know, you've got some different you know,
capitalizations in here and things like that.
Top countries where it's being used, this is good for your analytics
especially if your business is outside of your country, okay. So and then you can
see some examples of where this is being used so this is probably one of my
favorite online hashtag trackers so let's type, let's try another hashtag.
Let's type in #fbfail, let's see if that's coming up with Athan
right now I know that there's a big thing in the news right now, it's not
very popular and there's not much trending with it right now. Let's just
try #facebook. Oh, let's see if you can spell it right
that really helps, okay. Okay, again, we've got a little bit bigger of a month trend
on this one because probably we are looking at some of the recent news
history that's been going on with Facebook, the week trend, it really kind
of happened last week, that's probably that's a negative 10% there, 79%
39.4 rating on the popularity, 69.8 in recent popularity so it
is a pretty recent hashtag. Again, look at its suggested hashtags you can use.
Twitter, Instagram, FB, marketing Android, YouTube, Google business news, all of that,
all right. That's showing up on hashtagify.me. Very very cool website for
for keeping track your hashtags. If you're into the social media realm at
all when building your six-figure business, I would put this in your tool
you can just go to this website as part of your internet browser toolbar. Alright,
let's take a look at apps as opposed to websites all right. If you go over to
your App Store, again, I have apple so I'm going to use the App Store but you can use
Google Play or whatever system that you're running and go into the App Store
and type in hashtag. Again, it helps if you spot right there we go. Okay, then
there's a different list for things that so again, you just see what's available
out there, again, most of these apps are free, sometimes there's paid version so
you can upgrade so there's hashtags, tags for Instagram, top 1000 tags for
Instagram, hottest hashtags, there's hashtag or find related popular hashtags.
Pick your favorite one, do some screenshot research, see which one you
like the most and then just download it, see if you like it, use it. If you don't
like it delete it and download another one and find your favorite. Now here's a
word to the wise. Word of warning to the wise, alright. If you're using hashtags in your
social media and you're using hashtags for Instagram especially or Facebook,
Instagram and Facebook really love genuine authentic real organic content,
right. So they want you to not copy and paste stuff, they want you to not pull
other links from outside that kind of pushes down your visibility, they don't
like it and then we end up not liking it because it's pushing down our visibility
so do not ever ever ever, this is my never never rule, do not copy and paste
your hashtags from one post to the next, you will get put in Instagram jail, okay.
That's what we call it here in the industry, Instagram jail is when
sometimes you can post and sometimes they even revoke your privileges as far
as that goes but when you can post, they'll bury your content, it's the most
frustrating thing in the world when you have this like amazing bomb picture
that's so cool and it's like the best and you've got this cool caption and you
know would have like had a lot of response on it but you're in facebook
jail or you're in instagram jail and nobody sees it because you were copying
and pasting too much, they saw too many of the repeated hashtags and that's why
when you can kick it up to that 30 hashtag limit, sometimes when you're
first starting out, it's a great tool to use but often times if you're
repeating those same hashtags over and over and over again, it'll kick you out,
you'll get put in Instagram jail and the little push your
post down to the very bottom. So that's why it's important to stay on top of the
hashtag trends, yes, it's amazing for your six-figure business and when you're
building that and remember a word the wise - don't copy and paste. Hey, hope you
liked that video, hope it was helpful for you. Leave me a comment below because I
want to know what you need. So give me a hashtag like awesomevids,
#tellmemore. I want to see what's important for you in building your six-figure
business. I will see you tomorrow.