Already selling on Etsy or planning to do so?
Here are 10 tips that can help your sales on the platform skyrocket!
Hey, it’s Andris from Printful’s marketing team.
And today we’re going to look at 10 tips that can improve your Etsy page.
Stay until the end of the video to find out how optimizing your product title and description
can help you reach bigger audience, how to optimize tags for Etsy products, and so much
more.
This video is not endorsed or in any way sponsored by Etsy.
First thing to note is that Etsy is a marketplace, just like Amazon or Ebay.
That means that you gain a large audience by using Etsy, but you also have to compete
with a lot of other sellers on the platform for that audience.
Because of this, it’s important that you optimize your products and make sure you stand
out.
These tips will help you do just that.
Let’s jump into it!
Tip number 1 - Optimize product titles
Your product title is the first thing that's going to help you show up in Etsy’s search.
So be sure to use keywords that people are looking for.
There are three things you can do to improve your product titles.
First of all, use keywords that are really descriptive of what your product is, don’t
get too creative using abstract names nobody will recognize, because your product won’t
show up in the search results.
Second, keep it short and sweet.
Etsy search engine doesn’t favor product titles that are too long.
Use no more than five words in your title and make them count!
Third, keep the more important words near the beginning of your title, so they don’t
get lost.
If you think the most important thing about your sweatshirt is it’s Christmas themed,
then write that first.
Tip number 2 - Optimize product descriptions
A well-written description lets potential customers find your product as well as motivates
them to go through with the purchase.
The description needs to include details of the product, important keywords, and a personal
touch from you.
When crafting your descriptions, think about what questions customers might have about
your products and try to answer them.
Include any sizing information, materials used, and information about shipping.
Be sure to add a size guide - people can’t touch your products or try them on, so they’ll
find it helpful.
Write product descriptions with keywords in mind.
Think of which words your customers are most likely to use when searching for products
like yours and what information is most helpful for them.
Come up with a list of keywords you want to be associated with and cleverly involve them
in the text.
And be creative – don’t do the same description on all products.
Use different keywords for different products, this both attracts people in different audiences,
and it helps you identify what works and what doesn’t.
A personal touch will add your brand more value.
So make sure your descriptions go hand in hand with your brand message.
Before we jump to the next tip, be sure to subscribe to our Youtube channel if you like
our content!
We publish a lot of great tips about ecommerce that we’re sure you’ll find more than
useful!
Tip number 3 - Optimize tags
Tags are good for adding keywords that don't fit in your title or description.
Note that Etsy only allows 13 tags, so you need to be mindful of how you use them.
Try to use longer tags to add more keywords.
Tags like “Gifts for her” or “Christmas holiday sweater” work well, but don’t
include the same words you have in your title, otherwise you'll only be wasting valuable
tags on keywords you already have.
While writing tags you should answer these two questions - What are the main aspects
of your products that customers should know about, and what keywords are they most likely
going to use to search for you?
Tip number 4 - Free shipping
It's not just a marketing incentive, Etsy actually prefers stores that offer free shipping.
Meaning you’ll be more favored in their search results.
You just need to include the shipping costs in your base product price and you’re good
to go.
Tip number 5 - Use appealing product photos
When people look for products on Etsy, they first notice the product photos.
So it’s key to use photos that stand out.
Use a photo that’s visually striking, with your product and design at the focus.
And remember that your customers aren’t able to see your products in real life so
your photos should due them justice.
Printful offers simple mockups that you can use for free, but it’s a good idea to create
your own or use sites like placeit.net to find something that suites your needs.
There are certain rules for photos you can use on your page, so be sure to read Etsy’s
guidelines before uploading.
Tip number 6 - Write an about us page
You have to tell your story to be heard.
It's the only way to build credibility and create a connection with your audience.
A good about us page is what will give you an advantage over big-box retailers.
As a small business owner, you have a unique brand story that others don't.
Etsy also gives additional value to stores that actively update their page, so be sure
to take a look at your page frequently and change things up from time to time.
Tip number 7 - Offer personalization
Personalization is getting ever more popular, with a 66% increase in searches for personalizable
products on Etsy last year.
You can increase your conversion rate by tapping into this trend
Printful offers you to add personalization feature to your Etsy product..
Just make sure the switch in the personalization section of your Etsy listing is “on”;
and watch the personalized orders appear, ready for editing, in your Printful dashboard.
Tip number 8 - Keep your store active
Etsy is interested in your store being active, giving your product more search value if you
keep it updated.
So don’t just leave it there after creating your page, but follow the results closely
and update your offers accordingly.
The Etsy Stats Tool is an excellent resource to see where your traffic is coming from and
the top keywords you’re being searched for across different platforms.
Use this information to better understand what’s working, where you need to improve,
and how to do it.
And remember to keep experimenting with keywords and marketing tactics.
Don’t be discouraged if your sales start out low, it could just be that you haven’t
found the ideal sales strategy.
Tip number 9 - Optimize your product catalog
Things like product count, price, and variety can persuade a customer into direction of
buying your products or ignoring them all together.
You don’t want to sell too much or too little products.
There isn’t a specific number to aim for, it depends on how many products you have and
want to sell, just be sure that the colors and product types you offer go together with
your brand and one another.
You don’t have to add your products all at once.
Start with what you have, and build your selection as you go.
Always keep experimenting.
Research has proven that the pricing method of adding three different price ranges to
your products shows the highest results, so be sure to price your products in different
ranges.
That way your customer will feel like they're getting a good deal and you'll find out what
prices range they’re most comfortable with.
We’ve made an in-depth video about Merchandising that goes into detail on this topic, so be
sure to check it out!
And while were on the note of useful things...
Tip number 10 - Use Printful resources
There's loads of useful content on Printful’s page, including original blog posts, webinars,
Printful product footage videos you can use in your store f, and Printful lessons where
we gather all of our educational video content.
So be sure to check it out!
Have you opened a shop on Etsy?
Do you have any tips that others might find useful?
Share your experiences in the comments!