Is Redbubble still worth it
for passive income?
It's so popular now that many people think
they don't stand a chance of making money.
But there are three very important reasons
why that isn't true.
I'll share them with you today
in order to put your mind at ease
and help you start making money.
The first reason is that
as the number of artists on Redbubble increases,
so does the number of customers.
Here's four years worth of data from Redbubble
showing customers in red and artists in blue.
As you can see, they grow in line with each other,
so although there might seem
to be an overwhelming amount of competition
if you look at the search results on Redbubble,
there's also a consistently growing demand
behind the scenes, which you wouldn't normally see.
This investor report from Redbubble
shows there are now a million artists on site,
but there's 5.4 million customers.
So yes, there's more people on Redbubble
to compete against than ever before,
and that number will only continue to grow
as print on demand becomes more mainstream,
but there's also more opportunities
to make money than ever before,
due to the massive growth in customers.
The supply is ever increasing,
which is the number of designs uploaded to Redbubble,
but so is the demand,
which is the amount of customers visiting the site.
There will never again be a better time to start
than right now,
so don't worry if you late,
there's plenty of money to be made.
The second reason why it's still worth it
is that although the number of artists
has increased year on year,
it will likely have very little impact on you.
That's because when you create artwork for Redbubble
or any other print on demand website,
you will be targeting a specific niche.
You aren't competing against the million other people
every time you upload something.
You competing against designs that exist in your niche.
So, for example,
you might decide to target people who love degus
and design a t-shirt with them in mind.
If I type degu t-shirt into the search box
you can see how many results there are,
this means that you're actually only competing
against 355 people.
You can narrow that down even further
by adding a demographic,
so you might decide to go for degu moms
and boom, you're only competing against 16 people!
It's good practice to do that
for any keyword you plan on targeting
and investigate the competition.
Since I've now mentioned this niche
I'm sure there will be thousands of degus designs
on Redbubble in no time,
but there are literally millions of potential niches
and niches within niches that people are fanatical about.
They actually can't wait to give you their money.
There are over 30 million people
visiting Redbubble every month,
so the demand is already there, you just need to identify it
and supply the product that people are already looking for.
Speaking of which, the third reason that it's still worth it
is that most people uploading stuff to Redbubble
don't really know what they do doing.
So if you're watching this video,
you are already 10 steps ahead of the competition.
The average user will upload artwork
that's not only terribly designed,
but without any research
or strategy involved in their decision-making.
"Those who 'where' born in the 1980s are the best",
"Be mine forever, Valentine is just one day".
Many people don't even save their files
with transparency before uploading them.
I'm not trying to shame anyone in particular,
all these designs
are from one page of the new section of Redbubble,
so they've just being uploaded.
Don't just take my word for how bad the average upload is,
sort by "new", in any category
and you'll see what you're up against.
The thing is, if you spend your time
in the best seller section looking at what's already selling
to get inspiration or ideas, then you will feel inadequate,
you're comparing the absolute best of the best
to your own average attempts,
so it gives you a very unrealistic perception
of what's necessary to succeed.
You are good enough and you can make a success of this.
Most people design what *they* think looks good
rather than what the market wants, and on top of that,
they have no idea about how to tag their work
or optimize their uploads in any way,
let alone the resources to create good quality designs.
Don't worry if you feel that describes you,
there will be some free resources on screen in just a minute
and listed in the description that will help you out
with the design process, tagging, niche research
and optimization of your uploads.
So, you now know that (1),
There's still significant demand on Redbubble
and it's increasing all the time.
(2), There are millions of potential niches to target,
and (3), Most of your competition
have no idea what they're doing.
It's now time to take advantage of that knowledge
and start making money, so in my next video,
I'll tell you everything you need to know
to start making money as quickly as possible.
Here's my video on tagging,
to make sure that your work get seen
by your target demographic,
and a random video that the YouTube algorithm
thinks you'll love.
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See you soon with the next video.