So you've optimized your LinkedIn profile and you're now ready to find a
job. In this video, you'll learn how to find high-quality career opportunities
and how to get noticed by recruiters using LinkedIn and make sure you stay
until the end to find out where you can get a free LinkedIn mini course. If
we've never met before, I'm Heather Austin from ProfessorAustin.com and
The Career Club on Facebook and on this channel I teach simple solutions to help
you build a business or launch a career you love so if you're new here consider
subscribing and hitting that bell notification down below so you don't
miss a thing and real quick comment down below with what your biggest question is
when it comes to using LinkedIn. We're going to jump over to the computer in just
a minute but before we do there's a few things to keep in mind when it comes to
using LinkedIn to find a job. LinkedIn now has more than 500 million users and
two new users join the platform every second and that's not the only reason
why you want to be on LinkedIn, 44 percent of LinkedIn users make over
$75,000 a year and it's been reported that 41 percent of millionaires use
LinkedIn. This makes it the place to be if you are trying to grow a business or
find high-quality career opportunities. So let's jump on over to the computer.
The first tip to finding a job using LinkedIn is to change your privacy
settings. Changing your privacy settings will signal recruiters and hiring
managers that you are open and actively looking for work. So to do this, you'll go
ahead and click on your avatar icon at the top of the LinkedIn page. Scroll down
to settings and privacy and then go ahead and click on the privacy option.
You'll see a lot of different options here. I recommend going through each of
them and changing them to your desired preference but to let hiring managers
and recruiters know that you're looking for work, select the job seeking
preferences on the left side and then here it says let
recruiters know you're open to new opportunities. So we want to go ahead and
change that and notice this little statement that LinkedIn is providing for
you. It says... we take steps not to show your current company that you're open. So
they really want to keep your information private but they're also
saying we can't guarantee complete privacy. From here you're gonna go ahead
and select yes and then that saves your options so that hiring managers and
recruiters know that you're looking for work. Now another tip here is to look at
your "update career interests" page. This is such a great page because it allows
you to type a note to a recruiter and you can even go in and say what is your
status. Are you actively applying for positions? Are you casually looking? Now
remember that recruiters have a special LinkedIn account where they'll be able
to see all of this information. So this career interests page is one of my
favorite because you can really tailor your profile to the position that you
are looking for. This leads us to tip number two which is to fully optimize
your LinkedIn profile. So I'm going to go ahead and just view my profile and one
of the first things you want to make sure you have is a professional photo.
You also want to have a catchy specific industry headline and then really
importantly you want to have a well-written summary.Nnow I have a video
that I made about how to use LinkedIn for beginners where I share the top 7
items on your profile that need to be optimized. I'll go ahead and link that
video down below so that you can take a look at that. Tip number 3 to using
LinkedIn to find a job is to understand the importance of your connections. The
more connections you have the better your chances are of finding the right
career opportunity for you. So you want to start by connecting with people you
know personally and then move on to people you haven't met in person but
that you have something in common with. So LinkedIn will provide some options
for you where they say people you may know. Now you can search all of the people
that they are recommending to you. You can go ahead and just search alumni so
this is people that you've gone to school with or you can search for
coworkers. My recommendation here is to connect with as many people as you can.
However, what you want to do is make sure that the people you're connecting with,
that your message to them is customized. You don't want to go in and just click
on the connect button because what that does is that just pops a message through
to them that says so-and-so would like to connect with you on LinkedIn and that
really doesn't do anything for your relationship building with them. So you
want to start with a customized message. To make a customized message to that
person, you actually will need to click on their profile and then from here you
can click on the connect button and then I would say add a note and then from
here I would actually add a note to this person and then I would send the
invitation. When you add a note, make sure that you are relaying to them how you
know them and why you want to connect. I'm going to show you another way that
you can connect with the person just by doing a people search. I'm going to go
ahead and close this box out and then I'm gonna jump over to the search bar in
LinkedIn and I want to search specifically for people and the people
that I want to search for are people that do the same thing that I do. So I'm
gonna go ahead and type in career strategist and let's just see what pops
up. Okay, so there is a couple people here and notice the people at the top. I
actually have some shared connections with them so that's fantastic. I'm gonna
go ahead and I want to connect with Holly. So I'm going to click on the
connect button here and then it says you can customize this invitation. Yes, we
want to customize it. I'm gonna add a note. So in my message I am going to type
something like "Hi Holly, I noticed that like me you are also a
career strategist. It's great to see that we have a few shared connections. Would
you mind if we connect on LinkedIn?" So once I do that I'm gonna go ahead and
send my invitation to her. Now I recommend that you connect with at least
10 to 20 people a day and this will help you grow your network to a
size-able amount. This leads us to tip number four. Use the "Jobs" feature. At the
top of the LinkedIn window, you'll notice the jobs tab. Go ahead and select that.
Now there's a couple ways you can use this feature. You'll see at the very top
of the screen, it says jobs you may be interested in. So this is based on your
profile that you've already built. So remember you want your profile to be as
tailored to the position you want as possible. You'll go ahead and scroll down
there. If you see any positions that you want to apply for, go ahead and click on
the position to find out more. Now you can scroll down the screen and you'll
also see it will recommend to you companies that you might be interested
in. So that's the second way. So you'll have jobs that are presented to you and
then you'll have companies that are presented to you. The other way which is
one of my favorite is to search using the search bar. So notice, I'm still in
the jobs area of LinkedIn. Let's go ahead and use the software developer example.
Let's see what we come up with. I'm just gonna search worldwide for this one and
notice a bunch of positions pop up. So let's just explore this first one as an
example. This is a software developer position from overstock. So I can go
through and I can save the position if I want and this kind of just saves it to a
database of all of your favorite positions that maybe you haven't yet
applied for or you can just select apply directly from this screen. Before you
apply for the position, take a look at the job description. You'll want to read
through the job summary, the responsibilities, the requirements. You'll
also want to read through the skills. This is a very detailed job posting so
when you're going through the posting make sure that you have these skills and
that these skills are listed in your LinkedIn profile because that's what
hiring managers and recruiters are really looking for. Once you've decided
that this position is a good fit, go ahead and click on the apply button. Most
of the positions will take you to an external website where you can apply
there. You can go ahead and click apply or if you apply with LinkedIn the great
thing about that is that actually populates the application with your
information. The other neat thing about using LinkedIn to apply for a
position is on the right side of the screen, you'll see related positions. So
you can go ahead and click on those and scroll through the ones that you want to
apply for. Now this job is great because it has the in Easy Apply method. The
other position didn't have that. Some positions will have that and some
positions won't have that. If it has it, you can actually just go through this
process. You can upload your own resume and it actually saves you a lot of time.
When it comes to applying for a job, the other neat thing about this is this
shows the job poster. So some of the positions again will have that
information and some won't. Which leads us to step number five and probably the
most important. Don't forget to follow up. One of the best things that you can do
for your job search is to keep track of the positions you apply for and then
follow up with a hiring manager or the recruiter to let them know of your
interest. Again some positions will have the person listed and some won't. So if
we go back to our previous example where we want to apply for this software
developer position with overstock, we don't have an actual person to contact.
So we're going to have to do a little bit more digging. This is where the
people search on the search bar will really come in handy. So what we want to
do here is we want to type something like hiring manager and then we can type
the name of the company and we'll see kind of what it pops up with. Make sure
again you have just people selected. So it's showing us someone, but this really
doesn't look like the hiring manager. So we want to try another search result
like talent acquisition or recruiter. Let's see what we get with this one. Okay,
so we have someone that's popping up as the talent acquisition manager at
overstock. So this is a really good person to connect with. Now when we go
ahead and connect with him, customize a connection request to them. Again don't
forget to do this and make sure you let them know what position you applied for,
how interested you are in the position and maybe ask them some type of
follow-up question. Now in addition to following up with the company the other
thing you want to do is follow the company. Type the company name in to
the LinkedIn search bar. Select the company and then from here you can
follow the company and see the other positions that they might be hiring for.
So I'm going to click on Follow and then here is a bonus tip for you that can
really beef up your online presence on LinkedIn. Take a look at the posts that
the company has done. For example, they've posted something about their new design
studio. This is something that you would want to like and then you could comment
on their posts and then even feel free to share their posts with your audience.
Here is a post that they made about their new AR feature that launched on
androids this week. So I would like that and then I might even place a comment in
there like "Great article! It's neat to see the overstock is implementing AR
technology. This is only going to bring the shopping experience to life. Super
cool!" and then I'd post. This just kind of puts you on the radar of the company and
lets the company and those hiring for the company know that you are extremely
interested in working with them. So thanks guys. I hope you enjoyed these
tips and if you're not sure if your LinkedIn profile is fully optimized, make
sure you take a look at my free LinkedIn mini course. I'll go ahead and link it up
below. Also if you want to build a business or a launch a career you love,
make sure you subscribe if you haven't already done so and if you know someone
that might benefit from this video please feel free to share it with them.
Don't forget to hit the like button below and I'll see you guys next time